Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Transcription

1 Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Marketing, PPC, Conversion Optimization, and Analytics. Course Objectives Social Media Blogger Outreach Content Strategy Geo-Location Based Marketing How to Identify Your Online Footprint Search Marketing: SEO & SEM Much More Audience Marketers, Agency Executives, Directors, Communication Specialists and Individuals seeking to break into online marketing. Course Outline Identify Your Online Footprint Product/Services Definition and Validation (online) Your Online Target Audience: Is it different? Geographic Segmentation: GEO vs. Nationwide Previous and Current Internet Marketing Keyword Research and Analysis PPC Research and Analysis Seasonal Keywords and Trends Competition Research (online) Domain Age Page Rank Pages Indexed Inbound Links Onsite SEO Social Blueprint Design and Usability (onsite) Possible Programming Issues Information Architecture Content Structure and Layout

2 Call-to-Action Overview Social Media Engagement Strategy Online Reputation Management Analysis Tools and Resources Demo: Keyword Research Using Peer Feedback & Collaboration Websites: You're Open 24/7 What Does Your Website Really Say? Eye Path Strategy, and How a User Sees You Design: Really that Important These Days? What's the Main Goal of Your Site? Your True Target Audience and How to Reach Them Measuring Performance Driving Traffic How Landing Pages Affect Your Strategy What Should Your Site Architecture Look Like? Aligning Your Offsite and Online Marketing Goals Differentiating Yourself and Your Content Tools and Resources Demo: A Live, In-Class Website Audit Content Strategies: How to Keep Your Customers Engaged Video Flip Cam vs Professional, and When to Use Each Video Series vs One-Offs Shooting at Events Creating a 'Voice' Newsletters Blogs What Platform to Use Who in Your Company Should Do This? The SEO Value Tips and Tricks Guest Blogging Podcasts User Generated Content How to Get People to Create Content For You Specials and Giveaways Industries Where it Works and Where it Doesn't Tools and Resources Social Media Marketing What Is It, and Who Is It For? Defining Your Relationship With Your Audience What Are the Best Tactics to Use? Finding Relevant Conversations Online

3 How Do You Measure It Effectively? Where Do I Start? How Do I Manage the Social Balance? How Do I Find and Focus My Target Efforts? How Much Time Does It Really Take? Why It Is Vital for Your Company Integrating Social Media & Current Marketing Plans How Do I Get My Organization to Embrace It? What Does the Future Look Like? LinkedIn How to Use It Effectively How to Use the Advertising Component How Much Time Should I Spend Each Day? Tools and Resources Facebook Turning It Into a Marketing Tool Creating a Culture/Community Tools and Tips Twitter Integration With Your Marketing Plan Segmenting Your Audience How to Engage With Potential Customers Tools and Resources Geo Location What Is It? Turning It Into a Marketing Tool Tools and Resources Demo: Peer social media brainstorming! Develop unique, creative marketing ideas just for you & your company. Search Engine Optimization The Psychology of Search, and How People Search Major Players, and Where to Focus Your Energy What the Search Engines Are Really Looking For Keyword Strategies Link Building Strategies Page Layout, and Information Architecture Onsite vs Offsite: What and Why White Hat vs. Gray Hat vs. Black Hat Tools and Resources Search Engine Marketing (PPC) Why Many PPC Campaigns Fail Marketing Segmentation Controls vs. Creatives, Even In PPC How Much Should I Spend Each Day? Keyword Research

4 Traditional Keyword Tools Competitor Keyword Spying Tools Ad Campaigns and Ad Groups Brand vs. Non-Brand Keywords Long Tail Keywords Seasonal Keywords AdWords Desktop Editor Match Types Exact vs. Phrase vs. Broad Using Negative Keywords Syndication Strategy Google Only Until You Get Feedback Using the Content Network and Search Geotargeting Ad Copy Writing Better Ads What Sells the Click Quality Scores Dynamic Keyword Insertion Bid Strategy Managing the Bid Strategy Bid on Return Rather Than Position Analytics and Conversions Data Collection For Conclusions The Lifetime Value of a Customer Split Test Ad Copy Tools and Resources Demo: Using Competitor Keyword Research Tools to Harvest Traffic Conversion Optimization If You Aren't Converting, Why Bother? Controls vs. Creatives A/B Testing Do's and Don'ts Multi-Variate Testing Is It For You? Tools and Resources Demo: A Toolbox of Proven Elements To Boost Conversion Measurements and Analytics Measure vs. Monitor Free Tools vs. Paid Tools Google Analytics Configurations Terminology Reporting Social Integration SEM Integration SEO Integration

5 Display Advertising Integration Other Measuring Tools and Resources Demo: Analytics Report Assessments: Finding Actionable Data