Advance Diploma in Digital. Marketing. Full Time Part Time Online.

Transcription

1 Advance Diploma in Digital Marketing Full Time Part Time Online

2 Become a Digital Marketing Expert and Reach New Highs

3 INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE Skilled Professionals, 150+ Batches, 9.2/10 Rating

4 01 Introduction to Digital Marketing Introduction to marketing. Introduction to Digital Marketing. Understanding Marketing Project Benefits of Digital Marketing Over traditional Marketing Understanding Digital Marketing Process Website visibility Types of visibility Examples of visibility User engagement Importance of user engagement Examples of engagement Inbound & Outbound Marketing Types of Conversion Understanding Conversion Process Retention Types of Retention Importance of retention Performance Evaluation Importance of PE Tools Needed

5 Website Planning 02 & Creation Understanding Internet Difference Between Internet & Web Understanding Website Understanding Domain Name & Domain Extensions Servers & Web Hosting Types of Web Server Types of Website Planning & Conceptualizing a Website Booking a Domain Name & Webhosting Adding domain Name to web Server Adding webpages & content Adding Plugins Building website CMS in Class Identifying objective of website Deciding on Number of Pages Required Planning for Engagement Options Creating Blueprint of Every webpage Best & Worst Examples between Types of Web

6 03 Content Marketing & Management Introduction to Content Marketing Purpose of Content Marketing 7 Step Strategy Building Process 18 Types of Content with Examples Writing Great Compelling Content Keyword Research for Content Ideas Optimizing Content for Search Engines Discussing Authority Blog Steps Towards Developing Authority Blog Ways to Monetizing Authority Blog Marketing your Content Understanding Second Customer Importance of second customer How to Increase Second Customer Understanding Online Influencers 10 Ways to Connect with Online Influencers 35 Unique ways to Write Magnetic Headlines 180 Examples of Magnetic Headlines Increasing opt-in list with Content Marketing Case Study on Content Marketing

7 Search Engine 04 Optimization (SEO) Introduction to SEO Introduction to SERP Understanding search engines Understanding keywords Google keyword planner tool Google Operator On-page Optimization Content optimization & planning Keywords stuffing & keyword placement Meta tags Google webmasters tool & website verification Writing article, blog and press release Off-page Optimization Understanding domain authority Link building Local SEO Classified submissions Creating SEO Strategy Importance of Domain and Page Authority Optimizing exact keywords Google Algorithms What is Google EMD Update

8 05 Social Media Optimization (SMO) Introduction to Social Media Understanding Social Media paradigms & Psychology Understanding Social Media Marketing Facebook Marketing Understanding Edge Rank and art of Engagement Creating Facebook Advertising Campaign Targeting in ad Campaign Payment Module- CPC vs CPM vs CPA Setting up Conversion Tracking Using Power Editor Tool for Adv. Advance Facebook Advertising using Tools like Qwaya LinkedIn Marketing Display vs text ads Twitter Marketing Tools for Twitter Marketing Twitter Advertising Twitter Cards Video Marketing

9 06 Online Reputation Management (ORM) Introduction to Social Media Understanding Social Media paradigms & Psychology Understanding Social Media Marketing Facebook Marketing Understanding Edge Rank and art of Engagement Creating Facebook Advertising Campaign Targeting in ad Campaign Payment Module- CPC vs CPM vs CPA Setting up Conversion Tracking Using Power Editor Tool for Adv. Advance Facebook Advertising using Tools like Qwaya LinkedIn Marketing Display vs text ads Twitter Marketing Tools for Twitter Marketing Twitter Advertising Twitter Cards Video Marketing

10 07 Geo Targeting Various Geo Location Targeting Options Targeting Audiences Significance of Geo Targeting Various Tools for Geo Location Generating High ROI via Geo Targeting Ad Scheduling

11 08 Search Engine Marketing (SEM/PPC) SEM Overview Pay Per Click Overview Strategizing PPC Campaigns Market Analysis Ad Writing Techniques Campaign Management Bid Management Plan Effective Landing Pages Performance Tracking Decipher User Psychology Reporting & Analysis SEM Management Testing

12 Video & Viral 09 marketing Understanding Video Marketing Platforms available for Video marketing Importance of Video Marketing Choosing right content Increasing user engagement

13 10 Google Analytics & Webmaster Tools Introduction to Google analytics How Google analytics works Understanding Google analytics account structure Understanding Google analytics insights Understanding cookie tracking Starting with Google analytics Understanding goals and conversions Understanding bounce & bounce rate How to set up funnels in goals Importance of funnels How to integrate adwords and analytics account Benefits of integrating adwords & analytics Measuring performance of Marketing campaigns via Google analytics What is link tagging How to set up link tagging Understanding filters & segments How to set up filters & segments How to view customized reports Monitoring traffic sources Monitoring traffic behavior Taking corrective actions if required

14 11 Google Places & Maps What is Google maps Listing How to add Business to Google maps for Free

15 12 Inbound Marketing Introduction to Inbound Marketing Importance of Inbound Marketing Inbound Marketing Processes

16 13 Marketing What is marketing? How works? Challenges faced in sending bulk s How to over come these challenges? Types of marketing- Opt-in & bulk ing What is opt-in marketing? Setting up marketing account Best platforms to do opt-in marketing Setting up lists & web form Creating a broadcast What are auto responders? Setting up auto responders How to do bulk ing? Best practices to send bulk s Tricks to land in inbox instead of spam folder Top marketing software s & a glimpse of how to use them Improving ROI with A/B testing

17 14 Mobile Marketing Understanding Mobile Devices Mobile Marketing and Social Media Mobile Marketing Measurement and Analytics Fundamentals of mobile marketing Key industry terminology Creating mobile website through wordpress Using tools to create mobile websites Using tools to create mobile app Advertising on mobile (App & Web) Targeting ads on Apps Targeting ads via location Targeting ads on search engine Content Marketing on mobile Mobile strategy-segmentations option targeting and differentiation Mobile marketing mix SMS marketing Creating mobile application Uploading mobile app in Android and ios

18 15 Display Advertising Introduction to online advertising Types of Online Advertising Display Advertising Banner ads Rich Media ads Pop ups and Pop under ads Contextual advertising In Text ads In Image ads In video ads In page ads What are Payment Modules Companies that provide online advertising Solution Tracking & Measuring ROI of online adv. Assignment on allocating funds to various Online advertising platforms Creating Banner Ads Using Tools

19 16 Ecommerce (Introduction & Marketing) Introduction to Ecommerce Top Ecommerce websites around the world Ecommerce scenario in India How to do SEO of an e commerce website? Why you need a solid ecommerce marketing strategy Formulating right ecommerce marketing strategy Using affiliate marketing to promote your Ecommerce business Case studies on Ecommerce websites

20 Lead Generation 17 For Business Understanding lead generation for business Why lead generation is important Understanding landing pages Understanding thank-you page Landing page vs website Best practices to create a landing page Best practices to create a thank-you page Practical exercise- Creating a landing page Types of landing pages Reviewing landing pages created by trainees What is A/B testing? How to do A/B testing Selecting landing pages after A/B testing Converting leads into sales Creating lead nurturing strategy Understanding lead funnel Steps in leads nurturing

21 Digital Marketing 18 Strategy How to set a Goal What is your Content Strategy How to Improve your Traffic How to reach your Target Audience

22 19 How To Get Freelancing Projects? Earn From Adsense Earn from Facebook Earn from affiliate Marketing Earn as a Freelancer Earn via Marketing

23 Adsense and 20 Blogging Introduction to Adsense? Understanding the approval process Tips for getting Adsense approval by Google Adsense account interface Placing ads on your blog Creating blogs with our FREE theme Then we will share 1 secret method Through which you will make money with Adsense

24 21 Make Money Online Course Introduction to Earn Money Online with Proofs How to earn money from AdSense with Blogging How to earn money from YouTube How to earn money from BuySellAds (Banner) Making Money with Freelancing Making Money by Online Business Making Money with Affiliate Marketing

25 22 Interview Skills Training Interview process Profile Presentation Query Handling Understanding Interviewer's Psychology 23 Personality Development Traits of Personality Counseling Free Speech Sessions Confidence Building

26 Weekday, Weekend & Evening Batches