executive summary a day in the lifecycle digital marketing services

Transcription

1 Digital Marketing

2 executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital landscape. From search engine optimization and campaign management; to social marketing and custom reporting; our digital marketing services connect potential customers with your brand, deepen existing relationships and measure results across every digital touch point. a day in the lifecycle Our digital marketing strategies focus on each step of the user experience lifecycle; starting with the originating search, click or social spark. Audience research, competitive analysis, search context and other insights ensure your brand connects to customers when and where it matters most. And, we re about much more than driving traffic, our expertise and full service approach ensures a positive user experience that builds trust and wins new customers. digital marketing services + + strategy & planning + + search engine optimization (seo) + + social marketing + + search engine marketing (sem) + + custom reporting & analytics + + marketing Digital Marketing 2

3 digital marketing services Strategy & Planning Central to each successful digital marketing campaign is a solid plan. Working closely with your team, we create fact-driven strategies that drive relevant, meaningful connections with your brand and we actively manage your campaign by performing continuous optimization and measurement to key benchmarks. Search Engine Optimization (SEO) Our Search Engine Optimization services improve your website s visibility in natural search results ensuring brand awareness, qualified traffic, improved conversion rates and long-term ROI. Monthly reports and detailed analytics allow you to track keyword ranking and campaign performance in real-time. Search Engine Marketing (SEM) Paid search marketing connects customers to your brand when and where it matters most. As a Google Adwords Certified Partner, our team provides comprehensive SEM services including research, ad writing, content development, optimization, reporting and management to ensure your campaign s success. + + digital campaign strategy + + market research & competitive analysis + + search marketing strategy + + user experience modeling + + digital marketing communication audits + + online media planning & buying + + consulting + + keyword research analysis + + blog & content development + + website code optimization + + link building + + reputation management + + video placement + + monthly reporting & management + + campaign management + + keyword research & contextual relevancy + + quality score optimization + + ad writing + + bid management + + CPC reduction strategies + + monthly reporting & custom analytics Digital Marketing 3

4 digital marketing services Custom Reporting & Analytics We provide custom reporting and analytics solutions that provide real-time insight into tactic performance and user behaviors. Multivariate testing, custom interaction goals, social listening and search engine ranking software are some of the tools we use to ensure your digital marketing campaign is successful. Social Marketing Social media destinations such as Facebook and LinkedIn offer considerable opportunity to customer service, marketing and HR departments. We provide social strategy and content development services to help organizations engage customers through dialogue, content and social communication tools. Marketing marketing is an effective way to build ongoing relationships with existing customers and to foster relationships with new clients. CRM integration allows us to deliver custom s based on user interaction history and preferences which provide a more relevant impression and higher conversion rates. + + multivariate testing + + user experience comparison + + monthly reporting + + custom goals & analytics + + search engine traffic reports + + competitive analysis + + social integration strategy + + rich content development + + psychographic targeting + + earned media / viral marketing + + reputation management + + social listening & analytics + + creative content development + + campaign management + + list management services + + management tool development + + custom reporting & analytics + + CRM integration Digital Marketing 4

5 our clients We ve been fortunate to work with great organizations of all sizes, from the fast-growth innovators to the world s leading brands. Blue - Pantone 280U Digital Marketing 5

6 let s talk Ready to start the conversation? We look forward to learning about your project, sharing ideas and creating meaningful work together. (888) letstalk@provismedia.com Arizona Studio 1959 S. Val Vista Drive, Suite 132 Mesa, AZ (480) North Carolina Studio 1985 Eastwood Road, Suite 200 Wilmington, NC (910)