Search Engines are #1 Way to be Found

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2 Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top Rankings Transmit Brand Equity -- iprospect, the Original(TM) To gain their business.... they have to be able to find yours!

3 Directories?? Do you advertise in a phone book? What lesson can we learn from the Yellow Pages?

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5 Search Engines: Popularity of Search Google Engines Dominates #3+ Trillion Google Searches Globally in 2013 ~400M Searches Daily/US

6 Top Search Engines (01/2013) 1M or more Search Audience

7 Search Engines Drive Traffic Paper Clip Pay Per Click

8 Click Cost Factors

9 Identifying Keywords Traffic Is there search on the Key Word/Phrase? Competition How many competitors are running ads? Relevancy Does the Landing Page match the Ad Offer? Conquesting select competitor keywords wisely For Local or Geo-Targeted Search Location can be the ultimate key word.

10 Pay Per Click Advertising Getting the Bang for your $1 Most Expensive vs. BEST ROI Targeted Key Words = Better ROI Local vs. Regional vs. National

11 Pay Per Click Advertising Placement and Criteria: Auction Environment: Bid price Click Through Rate (CTR) Quality Score of Landing Page: (QS) Offer Relevancy Lawn Sprinkler Systems Thicker, Greener Laws, Guaranteed Installation, Repairs, Maintenance Line 1: Title Line Line 2: Display URL Line 3: Description Line 4: Description

12 Paid Search: Yellow Book Ads What you need to know!!

13 About Google Search 95% of Americans use Google Search 40% use Google for Multiple Searches/Day 100% of Google Search includes YouTube Video YouTube Search satisfies informational requests and provides entertainment based responses AYTM Market Research

14 The Power of YouTube The #2 Search Engine

15 YouTube Search

16 YouTube Audience #1 Brand

17 YouTube Audience Statistics More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month 100 hours of video are uploaded to YouTube every minute 70% of YouTube traffic comes from outside the US YouTube is localized in 56 countries and across 61 languages According to Nielsen: YouTube reaches more US adults ages than any cable network Mobile Viewers are 25%+ of YouTube's global watch time

18 Marketing Opportunity The majority of businesses say they would use Video In actuality, less than 5% invest in YouTube marketing. YouTube is the #2 Search Engine! Fish where the Fish are!

19 Search Evolution Maps Images Text Video Blogs Wikis Reviews Personalized Search

20 Video Search Drives FREE Traffic

21 YouTube: Paid vs. Organic Placement

22 Put Your Key Words to Work Organic Search Social Search

23 What is Video Optimization Video Optimization (SEO for Video): is the process of improving your placement on Search Result Pages (SRPs). Optimization can target different kinds of search: Local vs. Regional, VIDEO, Images, Industry Verticals, Product Driven or Content Specific.

24 Optimization: Why Bother? 1 st Position = 56% of Organic Search Traffic 2 nd = 13% 3 rd = 10% 4 th = 4% 5 th = 5% 6 th = 3% 7 th = 2% 8 th = 3% 9 th = 2% 10 th = 3%

25 Getting Found on YouTube: Video Search Engine Optimization is all about creating Relevant Content and always including your Web Link Video Title: FILL THE BOX Keyword Rich Video Description: Keyword rich, include web links, contact info, phone# and product/service details Video Tags: Add as many as you can think of

26 Maximize YouTube Real Estate! Good Better

27 The Best: Title Contact Phone Biz URL Key Word Image Tile Channel Name Long Description Contact in Video

28 Title: Key Words to Match Search Video posted 22 hrs earlier Page 1 placement for title string What do you want to rank for? That is your title text!

29 If you want to own a local search term all you need are well tagged videos! Local Search Converts! Keep your videos short, under 2 minutes is ideal!

30 Own Your Target Search Query

31 Your Video Your Channel K.I.S.S. Under 2 Minutes Talk to 1 Person Key Word Rich Title Include Web Link Include Contact Info! Long Descriptions Build Your Channel Update Regularly Location Counts Background Noise Slow Down & SMILE!

32 Shooting Your Video Your Script Lighting Equipment Editing Branding Background Noise Voice Over Options Product Demos Testimonials Stills in Video (PowerPoint Slides) Shooting Location: Indoors or Outside

33 Put Your Key Words to Work Organic Search Social Search

34 YouTube: Paid Placement

35 Managing Adwords: Your Campaign

36 Adwords: Video Settings

37 Adwords: Video Selection

38 Adwords: Video Ads Video Drives Traffic & Leads Clicks are Very Low Cost ($0.01-$0.10)

39 Adwords: Video Performance High Quality 115 Impressions 8 Web Clicks Total Investment for the Week: $7.47

40 Video Targeting Refine Audience Targeting by Selecting: Demographics, Search Topics, Related Interests, KeyWords

41 Link YouTube to AdWords Link account to show ownership of the video get better placements and more serves! Turn off Ads on your videos for better results!

42 Adwords: Your Video Ads Video Overlays Keep your Message in Text on Your Video while Playing!

43 YouTube: Your Channel

44 Keywords & Search Targeting AdWords Basics for Video & Text Ads

45 Identifying Keywords Traffic Is there search on the Key Word/Phrase? Competition How many competitors are running ads? Relevancy Does your Landing Page match the Offer? Conquesting Select Competitor Name Keywords For Local or Geo-Targeted Search Location can be the ultimate key word.

46 Conquesting Target Protected/Trademarked Key Words Legally Brand Names Big Box Store Names Your Competitors Name With Video Search, the more key words & broader targeting the better! At an average of $0.05-$0.10 cost per click, the branding is worth the investment! For location specific businesses: be sure to set your geographic limitations for your Ad Serve area!

47 Adwords: Your Keywords

48 Adwords: Keywords Served

49 Adwords: Negative Keywords

50 Adwords: Site Link Extensions Extensions make your text ads stand out!

51 Adwords: Call Extensions Local or Tracking# Call Extensions

52 Location Extensions Google Places/Map Extensions

53 Use Good Landing Pages! Your Landing Page is NOT your home page Call to Action: Ask for the Business! Capture Leads: Contact Forms Phone & Links Targeted Offer Match your ad to your landing page. SEO Value: Get credit for the traffic. Keep it on your site!

54 Facebook & YouTube If facebook were a country it would have the 3 rd largest population on the planet! ~Facebook is growing exponentially announcing 1 Billion Registered Members (Jan 2012)~

55 YouTube on Facebook YouTube FANS = #76 Million 500 years of YouTube video are watched every day on Facebook

56 YouTube on Twitter YouTube FOLLOWERS = #36 Million Over 700 YouTube videos are shared on Twitter each minute

57 Add Video => Post via YouTube Post to FB Post to Twitter Embed in s Embed in Web Link from pages Like, Share, Send

58 Facebook Apps: YouTube Showcase your videos, your customer s videos & your favorites on your biz page on Facebook!

59 Video for New Customer Acquisition What is the impact on your business today? Every business is different... You need a Digital Media Plan to Succeed! Lack of presence will create opportunity (for your competitors!!)

60 Are You Ready? Please schedule your consultation today! Darcy Knapp, MBA, President & Chief SEO Web Mechanic A division of Darcy Knapp Consulting, Inc. Cell/Office: Darcy@SEOWebMechanics.com