Submit questions at anytime via the attendee console.

Transcription

1 July 30, 2013

2 2 Submit questions at anytime via the attendee console.

3 How to increase leads and close new business. Malachi Threadgill, Director of Internet Marketing, will share how and why Pay Per Click, Geotargeting and Retargeting are key for communication providers to build into their marketing. ANPI on the Road 3 Confidential and Proprietary. Subject to Non-Disclosure Agreement.

4 Malachi Threadgill, director of internet marketing for ANPI Overseeing: all aspects of digital and inbound marketing including SEO, Adwords and paid search campaigns. all of ANPI s social media efforts through Facebook, Twitter and LinkedIn. ANPI s digital footprint to increase revenue and brand recognition, utilizing digital media to present ANPI s unique products and services to prospective customers. website development. 4 Confidential and Proprietary. Subject to Non-Disclosure Agreement.

5 HOW TO INCREASE LEADS AND CLOSE NEW BUSINESS

6 About me Malachi Threadgill 10+ Years Digital Marketing Leadership SMB s to Fortune ,000 visitors online at once 50,000,000 Unique Visits Sub 2,000 Alexa Ranking

7 A few brands I ve helped

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9 Help you generate NEW BUSINESS

10 through DIGITAL MARKETING

11 About ANPI 17 Years $100m+ Revenue Private Nationwide IP Network Etc

12 Quick Facts About Digital 240 million internet users in the United States 16 billion searches conducted monthly 85% of customers believe the top businesses on SERPs are the best businesses 58% of customers start the buying process online 20% of all searches have local intent Digital advertising is completely granular

13 SEM is the quickest way to reach new customers looking for your services

14 Search Engine Optimization Search Engine Optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

15 Claim Your Local Listings ess/add/info?pli=1

16 Name, Address, Phone Number (NAP) The quickest way to tell Search Engines that you re local and your content matters to your target area

17 Define Target Keywords What type of words would you like to show up for when you search for your business? (Your Company Name Doesn t Count) Do you show up for these terms? Does the competition?

18 Sample Keywords Phone Services Business VoIP SIP Trunking Internet Telephony Broadband Companies Phone Companies VoIP Companies

19 Define Target Market Where do you conduct 80% of your business? Where do you conduct the rest? Are there areas experiencing rapid growth? Rapid Decline?

20 Refine Keyword List Example Dallas Phone Services Plano Phone Companies VoIP Dallas, TX SIP Services DFW Broadband, Richardson TX Business Phones in the Metroplex

21 Save Your Keyword List! This list will be used for SEO PPC Social Other Marketing

22 Content is KING Keywords Rich Content includes Product Pages Slicks Promotions News Blog Social Media The Keywords you ve defined are vital to the content you create

23 Don t Forget Usability Layout Easy to read and understand Clear Messaging Pass the blur test Site Speed W3C compliant Cross-Browser functionality Page Errors Plugins Etc.

24 Inbound Marketing

25 PPC allows advertisers to reach target customers by placing ads in sponsored sections of a website. A transaction only occurs if the ad is actually clicked

26 Break out the Keyword List! Start creating your first adwords campaign based on the keyword list you have created. Use the tools Google provides to gauge a starting point for your campaign.

27 AD COPY Create your first text ad The headline should grab users attention and make them aware of your offering. Description line 1 should spark users interest in your offering. Description line 2 should develop a desire to obtain your product or service. And finally, the Display URL should consolidate a user s decision to take action.

28 Landing pages allow you to provide consistent messaging to drive leads down the funnel while minimizing abandonment Landing Pages

29 Quality Score Google and the other major search engines use a proprietary score to measure and display ads Click Through Rate Ad Relevance Landing Page

30 Budget What is your Cost-Per-Lead on other forms of advertising? Are you comfortable with that amount? PPC Advertising offers 100% Granular tracking of your budget including clicks and conversions

31 Test, Analyze, Change, Repeat Analytics A/B Testing Optimize Report

32 Social Media

33 Wrap Up Call Me

34 August 4-7 MTIA (MO) Annual Conference Branson, MO August NTCA Regions 4 & 5 Traverse City, MI August TTA (TX) 2013 Convention & Showcase San Antonio, TX 34 Confidential and Proprietary. Subject to Non-Disclosure Agreement.

35 35 Confidential and Proprietary. Subject to Non-Disclosure Agreement.

36 36 Submit topic suggestions to: Your Account Representative or