Full Website Analysis

Transcription

1 Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information, design, text components, SEO results, HTML elements and links are part of this audit. There are many locations within your website and coding that can be manipulated to improve organic rankings and once setup correctly provide ongoing benefits. Website Analysis Reporting & Evaluation We analyze and evaluate your website with a full 220 point audit based on industry standards for quality, searchability and popularity. Our reporting is completely objective and independent, based on W3C compliance guidelines and input provided by Google, Bing and Yahoo!. The report also compares your website with three of your competitors, identifying the strengths and weaknesses within your online business and allowing you to benchmark your competition. Website Analysis performs the following - Reviews your site on 220 technical features across 35 subjects Tests your online business against your 3 main competitors sites (chosen by you) Analyses your site thoroughly for five sets of keywords/phrases (chosen by you) Tests your site against either Local, State or National service areas Checks all on-page aspects of Search Engine Optimization Assesses the popularity of your site in Google, Bing and Yahoo for the five sets of keywords plus links from DMOZ and Yahoo! directories and counts external website links You will be supplied with a downloadable PDF of your Analysis to view your results and what the optimal results should be. Plus you receive access to an Online Dashboard that and allows you to optimize your site on a page-by-page level, tracking your improvements as you go.

2 Advanced Website Ranking By ordering an Advanced Website Ranking you gain a detailed insight into how your website is performing in Search Engines and measure the real effectiveness of your optimization efforts keyword-by-keyword as SEO, SEM and SMO strategies are implemented. Ideally, Website Rankings should be used together with a full Website Analysis for advanced keyword strategy implementation and adjustments. Website Ranking Reporting & Evaluation Up to 20 keywords or phrases ranked for Search Engines from around the world. The Advanced Website Ranking Report is based on selected keywords and phrases that you choose, tested against Google, Bing and Yahoo! plus up to 3 other search engines of your choice. We can also link your Google Analytics account plus Facebook and Twitter Social Shares, importing traffic and conversion data into this report. You can receive your keyword ranking report in PDF, HTML, XLS, XML, Text or CSV. You will also receive a full interactive report of your Website Rankings including Google Analytics, Links and Social Shares to be viewed on your desktop, uploaded to your own website.

3 Organic Website SEO Organic SEO is the solution to making your website more search-engine friendly by ensuring your pages are technically sound, keyword rich and relevant to your target customers search queries. Search Engine Optimization should be built into your entire site as early as possible as part of your development strategy, from the CMS and site architecture to developing the on-page content. Search engines place a huge importance on the content of each individual web page, ranking it based on importance, relevancy and authority. Since search engines rank pages, not sites, it is important to include fresh, unique, and quality content using industry keywords so every page of your site is optimized, targeting different stages of the buying cycle. Based on the Full Website Analysis we produce an improvement plan to update your website SEO. These updates are checklisted and optimized step-by-step, choosing the best options for keyword implementation and index-ability. The on-page text, HTML programming, link usage, META information, navigation, urls and images, must all reflect your keywords, products and service offerings to improve the relevancy of your pages to your target market. Once the Organic Website SEO is completed we add your website to Google Webmaster Tools and request for it to be re-spidered to take advantage of your improved site content. We also re-analyze your website to show you all the updates that have been made and the new SEO and Technical scores we have achieved. All Organic Website SEO is provided in-house by our team of professionally trained SEO specialists to ensure client website confidentiality.

4 Local SEO Optimization Local SEO Rankings count for over 20% of desktop computer searches on Google and nearly all mobile and tablet searches are location-based, using their built-in geotargeting features. Google also looks at your individual browsing history to work out what location you normally search for and then personalize search results for all your queries, to that specific location. The best method for top rankings in local searches is by creating an optimized Google+ Local Account. A Google+ Local account allows local Businesses to obtain an enhanced 1st page ranking on Google using the Google Maps feature with drop-pin (to show exactly where your Business is located), for searches that are location based. The relevancy of these listings and the order that they appear within the Maps feature is chosen by Google, depending on how optimized the Business listing is, your online reputation and the reviews about your business that are collected from sites like Yelp and Zagat. Your Business should also be listed with local online networks and directories to create a broader customer-base and help drive traffic to your website. With all local listings, we include information about your Business including contact details, trading hours, products or services, logo, images and links to your YouTube videos. You also receive all the usernames and passwords to these accounts for proof of ownership and future updating purposes.

5 SEO Monitoring SEO Monitoring is recommended after Organic Website SEO to implement a host of offsite marketing strategies to improve your sites popularity, social conversations, local search listings and overall business rankings online. Google measures how many external websites have links pointing to your site and factor in an "importance rating". The more popular your site appears to a search engine, with high quality links that are relevant to your industry, the higher up in the search listings your pages are likely to be. We provide all SEO monitoring in-house utilizing the latest digital marketing strategies to ensure the continual success of your online business. We also provide an Advanced Link Report and regularly monitor your search engine rankings. The links we build are yours and you receive a full list of all work completed for your records along with the access details to edit listings. Your plan should be to get on the first page of Google and stay there. SEO monitoring services offer lasting results that lead new customers to your website and is the key to your continuing success in traffic generation and website authority. SEO Reporting and Tracking - Regular Website Rankings to graph and plot improvements in search results across Google, Bing and Yahoo! with evolution charts Google Analytics Reports to track visitor data, showing trends in behavior and measuring traffic and conversions for optimized keywords Advanced Link Management to track and follow new links that have been implemented

6 SEM (Search Engine Marketing) Search Engine Marketing with Google Adwords reaches millions of people worldwide every month and the Google network is active on over 80% of websites worldwide. With 1 Adwords media buy, you can single-handedly accomplish what used to take a whole team of media planners and you can even target websites and search results, making your ads highly personalized, responsive and affordable. Adwords ads can appear virtually anywhere online worldwide, yet remain targeted and relevant. And because we help to measure performance and edit Adwords campaigns to optimise results, our customers can enjoy unprecedented levels of control over their advertising spend and reach. Not only can we specify where and when to advertise but also provide budget recommendations, discuss how much per lead and identify appropriate conversion opportunities. Benefits of Search Engine Marketing - Immediate search engine presence Get return on investment (ROI) sooner from your website 89% of traffic generated by search ads IS NOT replaced by organic clicks when ads are paused Budget is set by you and can be changed on-the-fly Businesses make on average $2 in revenue for every $1 in Adwords spend Average click-through rate for ads in the first position is 7.94% Target locations, languages, demographics, time of day users, computer types or mobile devices Test effectiveness of sales messages, call to action phrases or landing page design quickly Gather instant statistics on customer retention and conversions Regulate traffic volume and campaign spend Saturate your target market while demand is high for your product or service We are company qualified in Google Analytics and have the experience, qualifications and expertise to setup and maintain your Adwords Account. Our dedicated Adwords Managers are available to discuss strategies and opportunities to help future-proof your business and keep you up-to-date with the latest advancements in Adwords PPC (pay-per-click) technology. Adwords Campaign Setup We provide a Google Adwords Campaign setup for your online business and a monitoring service to get your campaign into full swing.

7 SMO (Social Media Optimization) Optimized Social Media works in conjunction with traditional marketing techniques and helps engage prospects and customers, entering into social conversations with them and building an online community. It is a great way to keep the public up-to-date with your business and industry, and this ultimately improves customer service. Different to traditional media, Social Media requires a more interactive selling strategy by raising awareness without the hard 'sales pitch' and giving away information. It is a great resource for obtaining customer opinions and market research, increasing brand trust and loyalty and sharing information with like-minded people which helps showcase your expertise. We provide setup and maintenance services for Google +, Facebook and Twitter. We also have the option to setup a YouTube Channel for your Business and a personal LinkedIn Profile for B2B prospecting. Social Media Setup Our Google +, Facebook and Twitter Social Media Setup service gets your social media optimized and generating likes, 'followers' and 'circles quickly. You will receive documentation of all your new account access details so you can continue to maintain these social streams yourself or we can be Administrators to help update posts on your behalf. We also provide a YouTube Channel and LinkedIn Profile setup for Businesses that want to further enhance and extend their reach. LinkedIn Profiles are perfect for Business to Business offerings and community involvement and YouTube is designed to increase readership, customer-base and provide training. Once the YouTube Channel is setup we provide you with access so you can upload your videos and build your community quickly.