5 Things Your App Needs to Become a Hit
|
|
- Clara Mills
- 8 years ago
- Views:
Transcription
1 5 Things Your App Needs to Become a Hit 1
2 Every day, thousands of new apps are submitted to the app stores. Considering the number of apps people install on their mobile and actually use (about 27 apps, according to Nielsen), the competition for user attention and engagement grows at an exponential rate. For app marketers, this is a challenge that requires not only a lot of work and time, but also experience and expertise in creating, promoting and maintaining apps that attract and retain users. So what should you do if you want to succeed in this lucrative but highly competitive business? We at Moburst have a few tips. 2
3 A Great Product No, this is not a message from your friend Captain Obvious, but a piece of advice relevant to more than just one aspect of app development and marketing. Some marketers believe that all it takes for an app to become a hit is a great idea. We disagree. A great app is not only one that serves a need, but one that provides a degree of added value in a good-looking, user-friendly package. We've seen many great ideas turned apps in the App Store that remain hidden and unpopular because the developer ignored one of the many aspects that make a "Great App" whole. Unfriendly user interface here, lagging performance there and the app turns from awesome to failing no matter how much money you throw at promoting it. So make your app great, from all relevant aspects. 3
4 Let Users Find It If you build it, they will come. No, they won't. No matter how great your app is. Your friends and family will. Maybe a few app aficionados who come across your creation. But the mass of users you need are at Apple s App Store, Google Play and alternative app stores (on Android). And for them to discover your app, it will take serious work. In fact, according to statistics, over 60% of all app downloads originate from app store searches. But simply publishing your app in the store is not enough you need to make sure users find it. This is where the art and science of ASO (App Store Optimization) comes in. Similarly to SEO in the world of websites, in order to attract users in the world of apps your app needs to be featured prominently in search results for relevant terms and queries. In addition, to convert a visit to the app page to a download, your app 4
5 screenshots, video preview, user reviews and description need to be appealing enough for the user to click "Install" or "Buy". It's important to note that ASO is an ongoing process of A/B testing and keyword placement adjustment for the best results in download volumes and user retention. The tense competition in the app stores is now leading smart marketers to localize the app download pages and apps themselves in order to reach a broader international audience. With Android, it's important to remember that many regions have their own alternative app stores and only a small number of users in those regions actually browse the Google Play app store. For example, only about 7% of app downloads in China are from Google Play. Users that reach your app by searching are usually the most likely to stick around and stay loyal. After all, if your great app answers the need they typed in the search query, it's probable they've found what they were looking for. And since your app is great, they will also use it often and maybe even recommend it to others. 5
6 User Acquisition: Install Ads Money makes the world go round, and the mobile app world is no different. The multitude of ad networks, ad exchanges and mobile marketing tool startups popping up every other day are just evidence of a rapidly growing market for mobile app advertising. You can invest endless funds in user acquisition and grow your daily download volumes at an insane rate, but we all know that at the end of the day it s not the download numbers that create revenue. It's ROI, which is the result of user engagement and loyalty. The real challenge with effective user acquisition is paying the lowest amount possible for the most engaged and loyal users you can find out there. This requires precise characterization of the target audience, selection of the right languages, ad networks, format and messages to address them, and of course constant monitoring and campaign optimization. 6
7 Work with the Experts Mobile app developers and marketers love to do everything in-house. When it comes to mobile app marketing, however, it can prove cost effective to employ a mobile app marketing agency, or get consultation and advice from mobile app veterans. Getting the right people on board is no easy task in the mobile marketing arena. You'll need to assemble a team of ASO specialists, creative minds, media buyers and product managers just to get things started. We at Moburst believe great apps deserve to become hits, and there's no reason why yours shouldn t, with help from those in the know. 7
8 Keep it Up It's not over 'till the fat lady sings. Or ever, really, as long as you have a great and relevant app on a popular platform. After reading the tips above, you may have noticed that our recommendations are not for specific actions, but rather for ongoing processes, constantly improving and optimizing the app and its marketing. Every single aspect of the app and the promotional activities around it need to constantly improve and adjust to user demands, OS updates, hardware capabilities of popular devices and other changes in the industry. Additionally, in some app categories, fresh content is required to keep the app relevant and interesting to the users over time. It's crucial to monitor not only the volumes of visitors to the app page and downloads, but also the user activities within the app so the interface can be polished and improved. No matter how awesome, great and popular your app gets, if you don't keep working on the product and marketing aspects of your great app, it will be forgotten. 8
9 In Conclusion Achieving mobile success is never easy, but still very possible. Marketers are right in recognizing the key role played by the small screen platform in reaching their audience, despite the many challenges it presents. The above tips are a great starting point for any developer and marketer looking to conquer the app stores, but they are far from telling the whole story. When it comes to mobile technology, things shift quickly and often, forcing marketers to stay alert and updated at all times. 9
10 Moburst is a full service, global mobile marketing agency that helps companies grow their mobile business. After redefining hundreds of apps and A/B testing every possible feature in every vertical, our team knows what works for each product, and how to deliver the most relevant experiences for each user. 10 Moburst has offices in New York City and Israel. To learn more, visit or contact us at hello@moburst.com.
10 Essential Google Analytics Reports And How They Matter to B2B Executives
10 Essential Google Analytics Reports And How They Matter to B2B Executives What Are Google Analytics Reports? Google Analytics reports are data collections within the Google Analytics web application
More informationThis Report Brought To You By:
This Report Brought To You By: Gregory Movsesyan SoftXML - Target your market audience Visit Us At: http://www.softxml.com 1 Legal Notice While attempts have been made to verify information provided in
More informationDriving more business from your website
For financial intermediaries only. Not approved for use with customers. Driving more business from your website Why have a website? Most businesses recognise the importance of having a website to give
More informationA Business Owner s Guide to: Pay-Per-Click
A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.
More informationSearch Engines are #1 Way to be Found
Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top
More informationWhy Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com
Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand
More informationSOME IMPORTANT DIFFERENCES BETWEEN WHITE-LABEL JOB BOARD PROVIDERS
SOME IMPORTANT DIFFERENCES BETWEEN WHITE-LABEL JOB BOARD PROVIDERS Contents Revenue share or flat fee? 3 Ownership of content? 4 ROI modeling and presales consultancy? 4 Hidden transactional fees? 4 Enhancements
More informationADVERTISING RESOURCES
ADVERTISING RESOURCES - Great Ways To Increase Your Web Traffic - What Is Web Traffic? Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has
More informationHow? to get found and be famous in the app stores
How? to get found and be famous in the app stores Everything you need to know about the ios and Android app stores, from boosting your rank to optimizing for search and conversions. www.trademob.com -
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More informationTHE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
More informationHow To Achieve Mobile Success, Even if You Don t Have an App
How To Achieve Mobile Success, Even if You Don t Have an App 1 In our multi-channel world marketers are faced with two main challenges at any given moment - shifting a negative brand image, and boosting
More informationLOCAL INTERNET MARKETING FOR YOUR SMALL BUSINESS
LOCAL INTERNET MARKETING FOR YOUR SMALL BUSINESS Presented by: Cline Online Marketing, LLC Dave Cline, Owner 7635 West Ontario Place Littleton, CO 80128 Tel: 720-312-9196 Fax: 303-933-5266 How The Internet
More informationCREATING A GREAT BANNER AD
CREATING A GREAT BANNER AD We ve put together a guide on banner creation and optimization. This guide will cover how to create a great banner ad for your media buying campaigns. By doing this you can create
More informationCONTENT MARKETING AND SEO
CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s
More informationHow to Make 1,000 Dollars. Per Day. With. YouTube Videos
How to Make 1,000 Dollars Per Day With YouTube Videos 1 Tables of Content 2-3 1. Building YouTube Empire 4-5 - YouTube Account Creation - Channel Creation/Verification - AdSense Account Opening - Channel
More informationBy: Jason Livingston
This booklet reveals... (and how to fix it) By: Jason Livingston Jason@Local-Search-Pros.com http://local-search-pros.com The 7 REASONS Why Internet Lead Generation For Small Businesses FAIL Brought to
More informationThe Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers
The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing to Maximize Your Acquisition of New Customers Allan Petrilli Manager of Affiliate Services Income Access Group PRESENTATION OVERVIEW
More informationRound-up of new Google AdWords Tools
1 Round-up of new Google AdWords Tools Steffen Ehrhardt, Product Specialist EMEA Google Germany GmbH 14h30 15h15 My sessions is interesting for you if...? 1...you ever wondered how you can identify and
More informationApp Store Optimisation Ecommerce Apps
App Marketing Guide App Store Optimisation Ecommerce Apps 1 CHECKLIST Why Optimise? 2 Optimising Your Profile Title 2 Description 2-3 Keywords 3 Category 3 Screenshots 3-4 Reviews & Ratings 4 Icon 4 Preview
More informationcprax Internet Marketing
cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top
More informationAction Steps for Setting Up a Successful Home Web Design Business
Action Steps for Setting Up a Successful Home Web Design Business In this document you'll find all of the action steps included in this course. As you are completing these action steps, please do not hesitate
More informationFull Website Analysis
Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More informationThe Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell
The Power of Pay Per Click Advertising with Jay Abraham and Chris Cardell A Message from Jay and Chris This is not just about Pay per Click Mastery: It s about becoming a Master of Online Marketing because
More informationPopular Paid and Free Traffic Sources
Popular Paid and Free Traffic Sources Earn More From Your Traffic! Index 1. Popular Paid Traffic Sources Intro 3 1.1 Pay Per Click (PPC) 4 1.1 Pay Per View (PPV) 4 1.1 Media Buys 4 1.1 Email Marketing
More informationThe Top 3 Things That Will Improve Your Online Advertising ROI
The Top 3 Things That Will Improve Your Online Advertising ROI www.profitworks.ca See end of document for how to get $300.00 in free online advertising 1. Set Your Maximum Bid Per Click At $0.90 or lower
More informationSCIENCE TIME SEARCH MARKETING TRENDS 2014
SEARCH MARKETING TRENDS 2014 137 Mizyurkina Galina Ivanovna, Tomsk Polytechnical University Institute of Humanities, Social Sciences and Technologies Language adviser: Zeremkaya Yulia Aleksandrovna E-mail:
More informationChristopher Seder Affiliate Marketer
This Report Has Been Brought To You By: Christopher Seder Affiliate Marketer TABLE OF CONTENTS INTRODUCTION... 3 NOT BUILDING A LIST... 3 POOR CHOICE OF AFFILIATE PROGRAMS... 5 PUTTING TOO MANY OR TOO
More informationGet New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
More informationA quick giude to... Affiliate program
A quick giude to... Affiliate program In this guide... Learn how to get started as a GetResponse Affiliate, how to manage your account and how to make the most of your advertising efforts. Table of Contents
More informationMonetizing Mobile. How Broadcasters Can Generate Revenue With Mobile Apps. 2016 jācapps
Monetizing Mobile How Broadcasters Can Generate Revenue With Mobile Apps 2016 jācapps Contents Mobile Revenue Growth 4 5 Principles for Monetizing Mobile. 6 1: An Ad is Not an Ad 7 2: Embrace What Differentiates
More informationGoogle Lead Generation for Attorneys
1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
More informationBeginners Guide to Affiliate Success Are You on Google Page One Yet?
Beginners Guide to Affiliate Success Are You on Google Page One Yet? 10 ways to bring buying traffic for free and how to use simple free videos to bring in floods of visitors Affiliates How to Drive FREE
More informationInbound Marketing Driving Results
Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......
More informationGet Found. Sell More Homes.
Get Found. Sell More Homes. We generate qualified buyer and seller leads and help you nurture them. Union Street Media: No other company offers the combination of individual attention and real estate Internet
More informationcreativity ADAPTABIlITY PASSION www.webcon.co.in
creativity ADAPTABIlITY PASSION www.webcon.co.in TABlE OF contents 01 EXECUTIVE SUMMARY 02 BUSINESS STATEMENT 03 WEB DESIGN 04 SEO SERVICES 05 SOCIAL MEDIA 06 WHY WEBCON TECHNOLOGIES 07 QUALLTY ASSURANCE
More informationWhy Your Local Business Needs a Website
Why Your Local Business Needs a Website Let's face it; times have changed and the way people look for new products and services has changed. Think about it when was the last time you picked up a phone
More informationWhy A/ B Testing is Critical to Email Campaign Success
Why A/ B Testing is Critical to Email Campaign Success A / B Testing By systematically running controlled campaigns, A/B testing helps you determine which message or offer will resonate best with your
More informationMobile App Development: How to Create a Useful App
Mobile App Development: How to Create a Useful App Written by Bethany Poole Published May 2016 Topics Apps, Mobile, Micro-Moments These days, it s easy to get caught up in cool, new technology and mobile
More informationINTEGRATED MARKETING AUTOMATION
INTEGRATED MARKETING AUTOMATION To generate, manage and convert leads Whitepaper W W W.AC T I V ECO N V E R S I O N. C O M M A R K E T I N G I N T E L L I G E N C E F O R S A L E S info@activeconversion.com
More informationDIGITAL MARKETING AN INTEGRATED APPROACH
DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase
More information[DIGITAL MARKETING TRAINING PROPOSAL] Enriching Empowering Enlightening
2016 [DIGITAL MARKETING TRAINING PROPOSAL] We are in the market with the mission to educate people about Digital/Internet Marketing. Our motto is to let people know about the importance and use of Digital
More informationMonetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe
Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising
More informationGoogle Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords
Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
More informationMarketing Online: How to Get Found, Generate Leads, and Convert Customers
Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google
More informationThe Mobile Marketer s Complete Guide to User Acquisition
The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is
More informationBENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad
ALL ABOUT ADWORDS BENEFITS OF ADWORDS Take advantage of searches Allows potential clients to find you on Google Only pay when someone clicks on the ad Smart way to attract customers on the go BENEFITS
More informationAdvance Diploma in Digital. Marketing. Full Time Part Time Online.
Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE
More informationAdwords 100 Success Secrets. Google Adwords Secrets revealed, How to get the Most Sales Online, Increase Sales, Lower CPA and Save Time and Money
Adwords 100 Success Secrets Google Adwords Secrets revealed, How to get the Most Sales Online, Increase Sales, Lower CPA and Save Time and Money Adwords 100 Success Secrets Copyright 2008 Notice of rights
More informationBest Practices for Growing your Mobile App Business. Proven ways to increase your ROI and get your app in the hands of loyal users
Best Practices for Growing your Mobile App Business Proven ways to increase your ROI and get your app in the hands of loyal users Competing For Users With more than a million mobile apps competing for
More information%&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$
$%&'()*+',-$(./%0'-1 "# %&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$ +2344567"8977'8#9:89#$3:;9#"8
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationSTRATEGY MARKETING. Target MANAGEMENT VISION. Effective app store marketing strategies for your mobile VoIP app
STRATEGY Target MARKETING MANAGEMENT VISION Effective app store marketing strategies for your mobile VoIP app 01 Effective app store marketing strategies for your mobile VoIP app These days it's not enough
More information1. Target Keyword: Digital publishing Page Title: Extend your Mobile Reach with ASO for Apps
1. Target Keyword: Digital publishing Page Title: Extend your Mobile Reach with ASO for Apps There are hundreds of millions of active mobile app users currently. Together they've downloaded over 50 billion
More informationstarting your website project
starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.
More information11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)
PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click
More informationCreating a High Performance Website
Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information
More informationInternet Marketing Basics
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
More informationSearch Engines. Planning & Design 1
Planning & Design 1 Previous tutorials have shown that some consideration at the design stage can help to make your site easier to navigate, easier to read and understand, and more Web-friendly. In this
More informationWeb Copywriting and Web News. Get seen first with matm
Web Copywriting and Web News Get seen first with matm Web Copywriting and Web News from matm If you want to attract more online customers and clients and become more successful, it is essential that the
More informationSearch engine optimization and CRM features:
Everything you need to know about Bigcommerce Hosting Bigcommerce Why is it the best E-commerce Solution? E-commerce today is one of the biggest and most profitable industries on the internet. With such
More informationThe Power of Social Media
The Power of Social Media Over 100 Million of pieces of content are shared on the web every day! Including: video, pod casts,web links, comments, news stories, opinions, blog posts, notes, photos, reviews,
More informationThe Importance of a Multi-Channel Mobile Marketing Strategy
The Importance of a Multi-Channel Mobile Marketing Strategy Introduction As mobile technologies evolve, consumers are interacting with digital content through new and varied means. With smartphone adoption
More informationSOCIAL MEDIA SUCCESS IN 14 STEPS
SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION
More informationCourtesy of D W A R D M A R K E T I N G. www.dwardmarketing.com. david@dwardmarketing.com (413) 306-4500
Courtesy of D. W A R D M A R K E T I N G www.dwardmarketing.com david@dwardmarketing.com (413) 306-4500 Introduction As a business owner, you may have been hearing about this internet thing called Google
More informationPaid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign
Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign What are the Benefits of Pay-per-click Advertising? The goal of any website is to attract
More information7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com
7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain
More informationThe CPA value of extending text ads to the Google Display Network
The CPA value of extending text ads to the Google Display Network Background In 2011 a section of the IPA Search Group discussed the results they were achieving with texts ads on the Google Display Network
More informationMobile Marketing: Why Every Business Needs It!
Mobile Marketing: Why Every Business Needs It! What is Mobile Marketing? Over the past few years mobile marketing has opened up new opportunities for firms to communicate and engage with their target audience
More informationSearchEngine Optimization. OptimizeOnline Howto BuildyourPageRank
SearchEngine Optimization OptimizeOnline Howto BuildyourPageRank SEO Buyers Guide 1. SEO Terms 2. Getting Started with SEO 3. Why You Need SEO 4. What SEO Can do for your Business 5. Questions to ask SEO
More informationPick and Mix Services
Pick and Mix Services Technical SEO... 2 Site Audit... 2 Includes:... 2 Plus:... 2 SEO Setup... 3 Includes... 3 Research and Seeding of Keywords... 4 keyword research... 4 Local SEO... 5 Paid Advertising...
More informationCONTENT CREATION MEDIA PACK
CONTENT CREATION MEDIA PACK With more than 1 million subscribers across Europe, Inbox Insight publish highly targeted content-driven email bulletins that offer access to key EMEA markets. We offer a range
More informationGetting Your Keywords Right
Getting Your Keywords Right Workbook How to Get Your Keywords Right The purpose of this workbook is to help marketers understand the first step in improving your organic search results. In order to drive
More informationInbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA
Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA The business world is advancing day by day, through valuable marketing and promotions. What is the procedure of this unbeaten
More informationKeywords, impressions and clicks
PPC Case Study THE PPC STORY Hidepark is a leather garment manufacturer based in Grantham, Lincolnshire. Before coming to Fifteen, they already had an established client base and a successful Google Adwords
More informationUSERS MOBILE. acquisition TARGETING. Onboarding vol. 1. TAPSTREAM presents ENGAGING. Retention RE-ENGAGEMENT
TAPSTREAM presents ENGAGING MOBILE USERS TARGETING acquisition Onboarding vol. 1 Retention RE-ENGAGEMENT Tapstream a mobile acquisition and growth platform is here to offer you a quick study of the different
More informationHow To Market Any MLM Online
How To Market Any MLM Online A Guide To Basic Internet Marketing For MLM By Aziz Jangbar This is a free ebook and you are welcome to share it with others as long as the content of this ebook is unchanged
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More informationIndex. Introduction Page 2. App Page Features Page 3. Google Play Page 6. Apple App Store Page 7. Tracking & Measuring Changes Page8.
Index Introduction Page 2 App Page Features Page 3 Google Play Page 6 Apple App Store Page 7 Tracking & Measuring Changes Page8 Summary Page 9-1- 1. Introduction App Store Optimization (ASO) is the process
More informationChapter 1: Learning the basics of a Google AdWords Campaign
HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you
More informationHow to Use Solo Ads to. Grow Your Business
How to Use Solo Ads to Grow Your Business By: Reed Floren http://www.soloaddirectory.com The Basics of Solo Ads Solo ads a great way to market your business using a small scale method. Solo ads are basically
More informationwww.yourlocalinternetmarketingteam.com
By: Tony Draper 07919 931015 www.yourlocalinternetmarketingteam.com Table of Contents Why Search Engine Optimization?... 3 About Your Local Internet Marketing Team... 5 Why Hire a Local SEO Consultant...
More informationWhat is PPC? PPC stands for Pay-Per-Click.
What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking
More informationUltimate Guide to Video SEO: Part Two Optimizing Your Website and Videos
Ultimate Guide to Video SEO: Part Two Optimizing Your Website and Videos Table of Contents Optimizing Your Website... High-Quality Content... Creating Descriptive Metadata... Keywords... Google Keyword
More informationHow to Acquire Loyal App Users. Strategies to grow in-app purchases, ad revenue & registrations
How to Acquire Loyal App Users Strategies to grow in-app purchases, ad revenue & registrations In the beginning, we bestowed our mobile apps upon the masses. And we went after them with a vengeance. The
More informationScope Of Services At Dataflurry Prospectus
------------- Scope Of Services At Dataflurry Prospectus Prospective Client Overview Overview Of Services Offered By Dataflurry To Increase Targeted Search Engine Traffic Overview Of Methodologies Used
More informationBest Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
More informationStudy Guide #2 for MKTG 469 Advertising Types of online advertising:
Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are
More informationHow to Get Started with Email Marketing
How to Get Started with Email Marketing What is email marketing? It s a form of direct communication with contacts and an essential component of any online marketing strategy. What is email marketing not?
More informationSearch Engine Optimization (SEO) & Digital Marketing Services Details
Search Engine Optimization (SEO) & Digital Marketing Services Details Table of Contents I) Introduction... 3 II) Search Engine Optimization (SEO)... 4 III) Digital Marketing... 10 IV) Assumptions and General
More informationMulti-dimensional Bid Management
Conversion Optimizer: Conversion Optimizer: Multi-dimensional Bid Management Conversion Optimizer Interesting Facts Multi-dimensional Bid Management tool which can improve your campaign s performance Works
More informationSearch Engine Optimisation Guide May 2009
Search Engine Optimisation Guide May 2009-1 - The Basics SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives
More informationMonthly Giving Marketing Kit
Monthly Giving Marketing Kit The Secrets to Gaining and Retaining Monthly Donors Part 2 of the Monthly Giving Series Prepared by DonorPerfect and Contributing Author Erica Waasdorp A Direct Solution Welcome
More informationHow Local Businesses Can Use Mobile Applications to Attract and Retain More Customers
How Local Businesses Can Use Mobile Applications to Attract and Retain More Customers Contents 1. Why not going mobile is unthinkable, for any business 2. How mobile apps can attract more customers 3.
More informationA Guide to Marketing Automation
A Guide to Marketing Automation How Has B2B Marketing Changed? B2B marketing has undergone a significant shift in recent years. Buyers are able to take more control of the buying process by undertaking
More informationA Marketer s Quick Guide To Getting the Most From Your Pay Per Click Advertising
A Marketer s Quick Guide To Getting the Most From Your Pay Per Click Advertising What is Pay Per Click (PPC) advertising? Pay Per Click (PPC) advertising is a type of advertising where your ad (think of
More informationBest of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014
Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014 Best of the Best Benchmark (EUROPE) Without context, marketers are left wondering if their results are any good. The Best of the Best Benchmark
More informationIntroductory Guide to Video Marketing
Introductory Guide to Video Marketing WWW.LIFELEARN.COM Definitive Guide to Video Marketing Table of Contents The Growth of Online Video... 3 Why Video Matters... 3 Video Styles That Drive Results... 4
More informationVIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1. Content Marketing - Analyzing Your Efforts:
VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1 Content Marketing - Analyzing Your Efforts: This is a transcript of a presentation originally given live at the Growth Powered by Risdall Fall
More information