Technology for Small Business
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1 Technology for Small Business Steinar Knutsen February 2015
2 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2
3 Every 1 Second on the Internet Source: 3
4 Social Media & Brand Trust 50% of users say that they are more likely to buy from a brand after they follow them on Twitter. Having a social media button next to your product can (in some cases) positively affect buying decisions. Twitter has been shown to increase sales by bringing in more traffic to your site. Customers who are engaged in social media are more likely to buy and recommend. Twitter shoppers spent more money than Google shoppers this past holiday season. 60% of people say they are more likely to recommend the company after following them on Twitter. Source:
5 Online Marketing Blueprint Purpose People Commitment Content Tools Personality Process Measurement 5
6 Drive Strategic Objectives with Online Marketing Tactical Activities 1. Connect with existing customers and new prospects 2. Listen to prospects, customers, and industry 3. Engage in conversation with prospects, customers, and industry 4. Share information about your company, your people and your industry Marketing Objectives 1. Grow social network (# of engaged followers in sphere of influence) 2. Evolve as a market leader (first-to-know, purchase influencer, trend-setter) Your Company s Company Strategic Objectives 1. Grow new business (# of new subscribers, new customers acquisition rate) 2. Grow existing business (subscription renewals rate, referrals, testimonials) 6
7 Online Marketing Return on Investment Familiarity Referrals Leads Awareness Sales Market Knowledge Return Investment Loyalty Time Money 7
8 Essential Online Marketing Networks facebook linkedin twitter wordpress youtube google+ 8
9 Why Blog? Individuals Learn about what s new at your company Hear what others have to say about the your company Leave comments, join the discussion & engage with your company Learn about the products, people and story behind the brand Your Company Forces you to stay current on industry news and trends Provides a platform to share information about your company Positions you as a trusted resource within your industry You control the content, unlike 3rd party platforms Gain exposure on search engines 9
10 Why Facebook? Individuals Learn about what s going on at your company Hear what others have to say about your company Join the discussion, share pictures & videos Earn rewards for free products or services Your Company Communicate on the #1 site on the Internet Share news, pictures, links and video Gain exposure on search engines, especially Bing Gain exposure on other social networks, especially Twitter Broaden your brand s market reach 10
11 Why Twitter? Individuals Hear the latest news, weather and information Share information, links, pictures, videos Tweetup with friends & businesses Socialize with others that share their interest Your Company Engage with your market in real-time Learn what local customers & partners are saying Provide real-time updates, incentives & specials Gain exposure on search engines, especially Google 11
12 Why LinkedIn? Individuals Connect with business/school/personal contacts Seek advice from community & industry experts Find others with similar interests Find a job! Your Company Allow other businesses to connect with your business Share content from other social media sites Connect with key influencers within community Join and/or contribute to LinkedIn Groups Export contact list for marketing communication 12
13 Why YouTube? Individuals Learn something new, share and comment See what s going on & reply with video Find people with similar interests Entertainment Your Company Provide visual demonstrations, product tours, interviews Interview authors, editors, partners & customers Bring a face and voice to the your brand Gain exposure on search engines, especially Google 13
14 Social Media Schedule daily weekly monthly Update Twitter / Facebook and respond to comments Write a new blog post Find new people follow on Facebook & Twitter Comment on other Facebook Pages as your company Check Google Analytics for any new insights Find new companies and organizations to follow on YouTube Respond to blog comments Engage with relevant bloggers on their blog and participate in the discussion to promote your website Check Google for any mentions of the your company s brand & respond as necessary Add useful & interesting content to social bookmarking sites such as Reddit & StumbleUpon Produce and distribute a new video Upload new photos to Instagram Check favorite blogs and tweet or share good content Check Twitter, Facebook & YouTube stats Remind subscribers to follow you on Facebook, etc 14
15 Tools of the Trade
16 Social Media Management Hootsuite Tweetdeck Desktop & mobile apps Arrange your feeds Track brand mentions Manage multiple profiles Organize lists Schedule posts 16
17 Drip Feed Content with Buffer 17
18 Free video screen capture with Screenr 18
19 Mobile Essentials TweetBot Linkedin Facebook 19
20 Mobile Essentials Buffer Feedly IFTTT 20
21 Own your brand on social media sites Setup 301 redirects for marketing friendly URL s ntelos.com/facebook ntelos.com/twitter ntelos.com/youtube ntelos.com/google-plus ntelos.com/pinterest 21
22 Thank You 22
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