Bandra (W) : Kemps Corner :

Transcription

1 Bandra (W) : Kemps Corner :

2 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile & Mobile APP Google Analytics (Analysis of Website) Google Web Master Tools (Create Site Map & Add URL's to Search Engine) Online Reputation Management (ORM) Mail (Creating Effective Newsletters) AdSense & Affiliate (Earning Money displaying Advertisement's) E-Commerce & Digital Strategies Creating Infographics Basics of HTML (Essential for SEO & Google AdWords) Duration for Digital Course: 2 Months Fees : Rs 22,500/-

3 ABOUT US Compufield provides training for Digital marketing courses in Mumbai as well as SEO training, which enables beginners as well as Web designing professionals to achieve their goals of internet marketing, Social media marketing, Search Engine, Pay per click (Google AdWords) & Affiliate marketing. Individual Based Training Compufield provides individual based training for Digital marketing courses, as well as SEO courses in Mumbai, which enables beginners,marketing Students as well as Web designing professionals to achieve their goals of internet marketing, Social media marketing, Search Engine, Pay per click (Google AdWords) & Affiliate marketing. The Individual based training for the Digital Courses at our institute enables students to schedule their own training sessions and learn as per their pace. *Take 1 Hour FREE DEMO CLASS - Call Now -( ) A trial session for the Digital courses would give individuals a better idea of How we teach, our course syllabus and it also provides a platform for them to interact with our trainer. Duration for Digital Courses: 2 Months Fees : Rs 22,500/- We wish to share our students work. - CLICK HERE

4 WHY STUDY WITH COMPUFIELD? Individual based training ( NO BATCHES). It provides students a flexible platform where they can schedule their digital marketing course themselves. FASTTRACK option for the digital marketing course is also available. Book yourself for a free trial to get a glimpse of our training methodology and modules covered. We have Assignment's for Every Topic, be it AdWords, SEO, Social Media, which you would complete, this would make your concept's more clear. Live assignments and practical examples are covered for every topic, AdWords, SEO, Social Media, . If you have your own website you work on it, or else we give you a website to work on. Has any Institute SHOWN you their STUDENTS WORK? We have!!!!!!! No institute shares their students work.. However we wish to show you out students work 100% Job Assistance. Assistance to appear to google exams and interview training.

5 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile & Mobile APP Google Analytics (Analysis of Website) Google Web Master Tools (Create Site Map & Add URL's to Search Engine) Online Reputation Management (ORM) Mail (Creating Effective Newsletters) AdSense & Affiliate (Earning Money displaying Advertisement's) E-Commerce & Digital Strategies Creating Infographics Basics of HTML (Essential for SEO & Google AdWords) Duration for Digital Course: 2 Months Fees : Rs 22,500/-

6 SEO Course Content Duration: 2 Weeks Fee: Rs 8500/- SEO (On Page Optimisation) What is On-Page Optimization? Keyword Research with Google Keyword Planner. Keywords Research and Analysis Types of Keywords Keyword Research Methodology Keywords Analysis Tools Competition Analysis Preparing a Keyword List for Project How to Select a Domain Name? Page Naming {URL Structuring} and Folder Naming Image Naming, Image Title and ALT Tags Creation What are Meta Tags Description Country Robots Keywords Author Redirection Tags Headings Tags {H1 to H6} What is Content Writing? SEO (Off Page Optimisation) Introduction to Offsite Optimization Submission to search engines Linking Building Methodology Types of Linking Methods Free Links / Paid Links Directory Submissions for SEO Social Bookmarking Local Business Listing (Local SEO) Classifieds Posting Forum Signatures and Commenting Using Blogs for SEO Blog Commenting Press Release Submission Article Submissions Video Submissions RSS Feeds Submissions Tracking the Links and Page Rank Reports and Management Website Position Analysis Google Webmasters Tools

7 Social Media Optimization (SMO) & Social Media (SMM) Course Content Duration : 2-3 Weeks SMO Fees : Rs 8,500/- SMO : Social Media Optimization Introduction to Social Media Advantages Over Online Social Media Strategy SMO & SMM Courses: Facebook Latest trends Difference between Profiles, Places, Groups and Pages Social media and communications strategy Facebook Connect (Like, Share, Comment) Facebook Pages (Creating, Managing, Retention) Facebook Apps Measuring and Monitoring Sponsored Stories Facebook Places and check-ins Facebook credits Remarketing Using Facebook SMO & SMM Courses: LinkedIn Introduction to LinkedIn Creating the right profile & settings Increasing reach and visibility LinkedIn Groups Answers, events, messaging & testimonials Creating Company Pages SMO & SMM Courses: Google+ Setting Social Objectives Social Strategies & Tactics for Google+ Integration with your site Promoting a Brand on Google+ Tools URL Shortening Tools SMO & SMM Courses: Twitter Introduction to Microblogging & Twitter Twitter Demographics Use for reputation, promotion, sales, conversing, listening, research Who to follow Tweeting (Responding to others, RT, Hash Tags, Direct Messages) Tracking Code Twitter Account Promotion Searching tweets and users SMO & SMM Courses: YouTube Online video - content is king Viral films and brand Defining your goals, metrics and budgets Social sharing, comments and reviews Getting an audience Creating and managing an account Using Ads inside Videos Promoting YouTube Videos

8 Google AdWords (PPC) Course Content Duration : 3 Weeks Fees : Rs 8,500/- Getting to Know AdWords Dissecting online advertising Understanding pay-per-click advertising Valuing the benefits of AdWords Understanding AdWords ad types Understanding where ads show up Getting Started Creating your account Exploring the AdWords account structure Organizing campaigns and ad groups Learning the interface Researching Keywords Valuing keyword research Understanding keyword match types Using negative keywords Evaluating a keyword Using the Keyword Planner tool Tracking Ad Performance Defining conversions Using AdWords Conversion Tracking Installing Conversion Tracking code Using website call conversions NEW Linking Google Analytics to AdWords Optimizing for Performance Measuring return on investment (ROI) Enabling and finding conversion metrics Defining your goals, metrics and budgets Using the Conversion Optimizer Testing your ads with split tests Understanding the balance between performance and volume. Creating Your First Search Campaign Creating a new campaign Targeting locations and languages Setting your bidding strategy and budget Setting your delivery and advanced settings Using ad extensions Using callout extensions NEW Creating Your First Ad Group Writing effective text ads Creating a new ad group Working with additional ad groups Using bid adjustments Understanding Quality Score Understanding the AdWords auction Understanding Quality Score Identifying Quality Score issues Using Display Ads in Remarketing Campaigns Understanding remarketing in AdWords Creating a remarketing list Using display formats Creating a remarketing campaign Leveraging Video Advertising Understanding video ads Using YouTube True View formats Creating a video campaign Reading video campaign reports

9 Web Analytics Course Content Duration : 3 Weeks Fees : Rs 8,500/- What is Web Analytics Purpose of analytics in Internet / Admin Interface Setting up an accounts and Web properties. Managing account / users Google Analytics Interface Home Tab / Real-time Data Dashboard / Widgets Customize dashboard Intelligent Events / Shortcuts Interface Feature Date selection and comparison Exporting reports Auto setup Customizing dashboards ing reports STANDARD REPORTING Audience / Overview Demographics / Behaviour Technology / Custom Visitors Flow Advertising AdWords data analysis Keywords/Keyword Positions Traffic Sources Overview of Traffic sources Sources / Direct Search Organic / Keywords Analysis Paid / Referral SEO (Webmaster Tools) Social Content Analysis Overview Site content /Speed/Search Events AdSense Experiments In page Analytics Conversion Tracking Goals Calculating the ROI Custom reporting

10 The end Contact Compufield - Computer Institute O Priya Bldg., 1st Floor Dr. Peter Dias Road, Near Mehboob Studio, Bandar (W), Mumbai , India. Phone: / compufield@gmail.com