We are a DIGITAL EXPERIENCE AGENCY

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1 We are a DIGITAL EXPERIENCE AGENCY

2 WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer a unique combination of television & video production experience, along with digital marketing expertise and an indepth knowledge of the online casino and gaming industries. Video is at the heart of our work to engage audiences with compelling stories and valued information. We work across all communication and marketing disciplines, online & offline. With offices in Worcestershire, we can rapidly scale production to accommodate any size of campaign. GWENOLE ANDRIEUX Chief Executive Officer With over 10 years experience in the gaming industry, the former international marketing director for Full Tilt Poker, has experienced life as both client and marketer, giving him a unique industry perspective. KEITH DUDDY Head of Content 20 Years as a TV producer and 10 years creating content for the gaming industry has given Keith a unique insight into creating meaningful, compelling, entertaining, AFP broadcasting and online content. 02

3 SERVICES DIGITAL STRATEGIC PLANNING Research, macro-trends & competitor monitoring Promotion campaigns & call to actions Channel mix & channel experience design Branded content We produce TV Commercials. ONLINE BUYING & PLANNING Account set up and research Social Media Buying & Planning Ad networks planning & buying On going campaign management & optimisation Reporting COMMUNITY & SOCIAL MANAGEMENT Social listening and reporting Content Creation, planning & calendar Influencer identification & outreach Account posting & management VIDEO TV Commercials Online video content AFP broadcast TV Event broadcast WEBSITE CREATION We build websites CMS management Inbuilt analytic tools Optimised for SEO ONLINE BRANDING Digital brand identity Cross-platform brand iteration Corporate rebranding / Brand development APP OPTIMISATION Optimisation of the marketing funnel Conversion strategies VIDEO WE ARE EXPERTS IN VIDEO PRODUCTION Online customers would almost always prefer to watch than to read. We all know that video is an important part of any marketing mix. 20% of all video views are happening on mobile devices. 77% of all tablet users watch at least one video on their device a month by 2018 that will be 87% million viewers. We have extensive experience of creating long and short-form programming for both broadcast and online distribution on subjects as diverse as veterinary medicine to architecture. Online video marketing is now an established part of many successful business but many industries have been slow to acknowledge this huge step-change by online users. Dice London is committed to working with brands to create meaningful & compelling digital content for a new generation of online and offline viewers. We have a dedicated, fully equipped, Green-Screen studio and edit facilities, as part of our office complex in Worcester, suitable for a wide range of shooting situations. 03

4 BRANDING WE HAVE EXTENSIVE EXPERIENCE IN CREATING STRIKING BRANDING SOLUTIONS FOR BUSINESS both online & offline. We can help you create a strong identity to clearly convey your message to a new generation of customers. We think that online & offline communication should work well together and to that end we can also develop offline projects that have synergy with your online efforts. We have extensive experience of sponsorship deals and major event management in Europe, Asia and Australia. WEBSITE DESIGN, DEVELOPMENT & ANALYTICS Web Design should go further than just a good looking site. Our website design includes a structured sitemap, ensuring that all pages are optimised for a seamless user experience. Layout should take into account the best methods of presenting key information as well as brand enhancing creative. We work with you to ensure a coherent digital strategy with careful selection of fonts, colours and images. It s not just about looking good, your site needs to work well too. Our development team have the experience and expert technical skills to ensure all the sites we create achieve their objectives. With more and more online experience happening via mobile devices we build sites that are built specifically for mobile users. We have extensive experience of a number of Content Management Systems to make sure that we can provide you with an intuitive and flexible way to manage and maintain your website. We work closely with you to help you get a clearer understanding of your visitors, and develop stronger relationships with them in the process. This may involve helping you identify the most appropriate metrics to monitor & optimise your traffic, helping you better understand customers behaviour and ensure that your product is presented in the best way possible. 04

5 CONTENT MARKETING Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. In other words, it s stuff that people want - the key word here is valuable. If people are actively seeking out this content, then it is clearly hitting the mark. Think about what your customers might want, how about reviews of games? Or videos that explain bonus rounds or special features? You could write help pages, but people no longer want to read online - they want to watch... That s where we can help you. PPC & SEM CAMPAIGNS Our Pay per Click campaign specialists provide full development services as well as PPC campaign management using Google AdWords, Yahoo! Search Marketing, Microsoft adcenter and other PPC services like Facebook, YouTube and Twitter. We also work with some of the top mobile ad networks like Flurry, Tap Joy and Vungle. Our services do not only utilise text-based advertising but also include video, mobile and other display ad formats. Our focus is on profit and ROI with every campaign. We utilise current technologies, never losing sight of the underlying costs of using automated tools. Our campaign reporting is fully transparent and clients benefit from a fully configured & customised implementation of Google Analytics with their PPC campaign. Our team are Google adwords certified. SOCIAL MEDIA MANAGEMENT There is nothing particularly complex about running a successful social media marketing campaign - but you do need content, lots and lots of it, continual updates and immediate responses to your customers posts and queries. Some things work better than others, but it is the continual analysis of how multiple campaigns are running, as well as ongoing optimisation, that differentiates a successful campaign from an unsuccessful one. Use social networks like Facebook, Twitter, Pinterest and Instagram to build a community of customers that feel good together. But remember, You are a guest at someone else s party, it is not about the hard sell or endless promotion, it is about creating a community and starting & maintaining a conversation. 05

6 WHO WE WORK WITH ONLINE CASINO OPERATORS We have been working in the online gaming industry almost from the moment it began. We understand the requirements of operators as well as the mechanisms for player acquisition & retention. As the industry has matured, the channels of communication between operator and customer have also shifted. In today s market there is much more of a need to provide the customer with more & better information. We have already talked about the creative services we can offer - producing compelling & valuable game related content for your customers, but It s not enough to simply create great content, you must also distribute it widely and in a controlled, measurable way. Every operator has access to a small army of motivated affiliates all having their own distribution network and a desperate need for regular, quality content. One of the key services we offer is to manage this supply chain, building a Content Hub, a library of digital assets video, playable demos, graphics, teasers, game footage, reviews, hints, tips and articles which will be freely available to your entire network of developers, affiliates and operators as well as other key influencers. Each time a new game appears in your casino we will liaise with the developers, building up a resource that will be freely available to affiliates up to a month before game release. With readily prepared assets and motivated distributors, the same content can be used again and again to provide compelling, immersive media that will not only drive new customers, but help retain or reactivate the ones you have. APP & GAME DEVELOPERS We work with successful app and game publishers to help them develop marketing strategies for their products. With the ability to publish direct to the market through the app stores or via real-money platforms, the opportunity exists to build networks of affiliated users who can continue to provide a source of revenue throughout the lifetime of the product. From talking to developers across the world, we realised that the old publishing models rarely required studios to think about marketing. To start now, may seem daunting. That s where we come in. We work with you to identify which of your existing assets can be utilised to create compelling marketing materials. We help you to tell your story, promoting not just the products, but the company too. What about building & managing a social community who love using your games and apps who, with the right encouragement, could become a powerful, engaged, word of mouth marketing force? We can do it all - video, social marketing, media planning & buying, digital marketing assets, TVCs - everthing you need to make your product or service a success. Talk to us about how we can help. OTHER BUSINESSES We understand the requirements of businesses that wish to develop their online presence. We can work with you to develop a marketing campaign that works for you and your budget. With more than ten years experience of online and digital marketing we can help you avoid making expensive mistakes. We have experience in working with financial institutions, sports federations, business organisations and of course gaming clients. Whatever your business we have the experience to transform your digital presence through purposeful, measurable, strategies. SOME OF OUR RECENT CLIENTS: 06

7 CREATE, COLLATE, CURATE. OUR INVOLVEMENT DOESNT STOP WITH GREAT CONTENT CREATION We can also manage The curation and distribution of that contentacross all digital platforms. Creating great content is just part of the story - we ensure that your brand, and the content that supports your products & company values, gets seen by as wide an audience as possible. We build a content hub for use by affilates, social media teams, journalists - in fact anyone that you want to be part of your marketing mix. CONTENT HUB SOCIAL TEAM A repository of all content, video, game-artwork, explainers, interstitial, copy, etc... Content can be continually repurposed by the social team for Facebook posts, video tweets, blog and YouTube channel content. AFFILIATES EARNED MEDIA The Content Hub would be available to qualified affiliates, giving them immediate access to high quality digital assets for use on their own websites and through their own marketing channels. For more traditional press and PR, the hub can become a central resource for online & offline media requirements. 07

8 ROLL WITH US!