Walk with me Germany report. July 2016
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- Ashlie Lynette Gray
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1 Walk with me Germany report July 2016
2 Sample details (N=724) Morar Consulting Private & Confidential Page 2
3 Next 5 years Where do you see you and your business in the next five years? Morar Consulting Private & Confidential Page 3
4 Profile: Next 5 years Where do you see you and your business in the next five years? Morar Consulting Private & Confidential Page 4
5 Number of businesses How many businesses do you think you will start in your lifetime? Morar Consulting Private & Confidential Page 5
6 Profile: Number of businesses How many businesses do you think you will start in your lifetime? Morar Consulting Private & Confidential Page 6
7 More than one business If more than one, why do you think you will start another business? Morar Consulting Private & Confidential Page 7
8 Profile: More than one business If more than one, why do you think you will start another business? Morar Consulting Private & Confidential Page 8
9 Motivations What gets you out of bed in the morning? Morar Consulting Private & Confidential Page 9
10 Profile: More than one business What gets you out of bed in the morning? Morar Consulting Private & Confidential Page 10
11 Starting own business What made you start your own business, rather than work for someone else? Morar Consulting Private & Confidential Page 11
12 Profile: Starting own business What made you start your own business, rather than work for someone else? Morar Consulting Private & Confidential Page 12
13 Statements I have sacrificed profit to ensure I stay true to my personal values in business Morar Consulting Private & Confidential Page 13
14 Profile: I have sacrificed profit to ensure I stay true to my personal values in business I have sacrificed profit to ensure I stay true to my personal values in business Morar Consulting Private & Confidential Page 14
15 Profile: I have sacrificed profit to make sure my business is ethical I have sacrificed profit to ensure I stay true to my personal values in business Morar Consulting Private & Confidential Page 15
16 Profile: I have sacrificed profit to ensure I maintain a good work/life balance I have sacrificed profit to ensure I stay true to my personal values in business Morar Consulting Private & Confidential Page 16
17 Profile: I have sacrificed my personal life to ensure my business is a success I have sacrificed profit to ensure I stay true to my personal values in business Morar Consulting Private & Confidential Page 17
18 Profile: I want to leave a legacy - a brand that people will remember positively I have sacrificed profit to ensure I stay true to my personal values in business Morar Consulting Private & Confidential Page 18
19 Profile: Making money is more important than honouring personal and social values when it comes to business I have sacrificed profit to ensure I stay true to my personal values in business Morar Consulting Private & Confidential Page 19
20 Profile: Social good is an important part of why I do what I do - you can be nice in business I have sacrificed profit to ensure I stay true to my personal values in business Morar Consulting Private & Confidential Page 20
21 Excitement Do you still feel the same excitement about your business now as you did when starting up? Morar Consulting Private & Confidential Page 21
22 Profile: Excitement Do you still feel the same excitement about your business now as you did when starting up? Morar Consulting Private & Confidential Page 22
23 Fading passion If no - when did the thrill and passion fade? Morar Consulting Private & Confidential Page 23
24 Profile: Fading passion If no - when did the thrill and passion fade? Morar Consulting Private & Confidential Page 24
25 Demotivation Which of the following do you find demotivating? Morar Consulting Private & Confidential Page 25
26 Profile: Bureaucracy/red tape Which of the following do you find demotivating? Morar Consulting Private & Confidential Page 26
27 Profile: Customers don t always play fair i.e. late payers creating cash flow worries Which of the following do you find demotivating? Morar Consulting Private & Confidential Page 27
28 Profile: The long hours you have to work Which of the following do you find demotivating? Morar Consulting Private & Confidential Page 28
29 Profile: The struggle to get funding Which of the following do you find demotivating? Morar Consulting Private & Confidential Page 29
30 Profile: The difficulty in finding like-minded staff with the right skills Which of the following do you find demotivating? Morar Consulting Private & Confidential Page 30
31 Profile: Increasing competition creating a crowded market - everyone seems to have the start-up bug Which of the following do you find demotivating? Morar Consulting Private & Confidential Page 31
32 Profile: Other Which of the following do you find demotivating? Morar Consulting Private & Confidential Page 32
33 Profile: None of the above Which of the following do you find demotivating? Morar Consulting Private & Confidential Page 33
34 Work or life? What comes first work or life? Morar Consulting Private & Confidential Page 34
35 Profile: Work or life? What comes first work or life? Morar Consulting Private & Confidential Page 35
36 Socializing How often do you make time to socialise with your team? Morar Consulting Private & Confidential Page 36
37 Profile: Socializing How often do you make time to socialise with your team? Morar Consulting Private & Confidential Page 37
38 Profile: The social impact of my business is really important The social impact a business can have is overrated For each of the pairs of statements below, please indicate where you would place yourself on the spectrum between the statement on the left and the statement on the right. Morar Consulting Private & Confidential Page 38
39 Profile: Offering my employees flexibility in terms of working hours is crucial (if I had them) Having constant employee working hours is vital to the success of the business (if I had them) Morar Consulting Private & Confidential Page 39
40 Profile: I can t imagine not coming into work every day Retirement and reducing my hours is a key focus for me Morar Consulting Private & Confidential Page 40
41 Qualities What qualities do you look for when employing people? Morar Consulting Private & Confidential Page 41
42 Profile: Qualities What qualities do you look for when employing people? Morar Consulting Private & Confidential Page 42
43 Profile: I work best on my own when I have the time and space to focus on what I m doing I work best around others and enjoy bouncing ideas around with people For each of the pairs of statements below, please indicate where you would place yourself on the spectrum between the statement on the left and the statement on the right. Morar Consulting Private & Confidential Page 43
44 Profile: I like to know what everyone is doing. It helps me to stay in control I leave people to their own devices and trust that they will deliver Morar Consulting Private & Confidential Page 44
45 Profile: I like to gather as much information as I can before I jump into anything. I m methodical I trust my gut instinct. If it feels right then I ll go with it Morar Consulting Private & Confidential Page 45
46 Profile: I enjoy being prepared and planning for success I enjoy the unknown and not knowing what I might face next Morar Consulting Private & Confidential Page 46
47 Profile: It s sensible to be suspicious of appearances; it can often be a sign of style over substance A stylish, modern looking image, is always a good indication of professionalism and quality Morar Consulting Private & Confidential Page 47
48 Smooth running Which of the following is the most important when it comes to the smooth running of your business? Morar Consulting Private & Confidential Page 48
49 Profile: Smooth running Which of the following is the most important when it comes to the smooth running of your business? Morar Consulting Private & Confidential Page 49
50 Technology Do you think you would have been able to run your business with the technology available 20 years ago? Morar Consulting Private & Confidential Page 50
51 Profile: Technology Do you think you would have been able to run your business with the technology available 20 years ago? Morar Consulting Private & Confidential Page 51
52 Technology change How do you think where you work will change in the next 10 years? Morar Consulting Private & Confidential Page 52
53 Profile: Technology will make the desk defunct - everyone will work via mobile How do you think where you work will change in the next 10 years? Morar Consulting Private & Confidential Page 53
54 Profile: I will have more virtual staff, working remotely and flexibly How do you think where you work will change in the next 10 years? Morar Consulting Private & Confidential Page 54
55 Profile: I will save money on office space and overheads How do you think where you work will change in the next 10 years? Morar Consulting Private & Confidential Page 55
56 Profile: I will be employing more people from overseas - technology means I can get better talent, working wherever they are without the need to physically re-locate How do you think where you work will change in the next 10 years? Morar Consulting Private & Confidential Page 56
57 Profile: Don t know How do you think where you work will change in the next 10 years? Morar Consulting Private & Confidential Page 57
58 Profile: I prefer doing business in the real world, not the virtual world - doing business face to face is important to me Technology is how I network - I couldn t prosper without it For each of the pairs of statements below, please indicate where you would place yourself on the spectrum between the statement on the left and the statement on the right. Morar Consulting Private & Confidential Page 58
59 Profile: I rely on technology to ensure I stay ahead of the competition I m resourceful enough not to have to rely on technology to succeed Morar Consulting Private & Confidential Page 59
60 Profile: Technology is invaluable in helping me market my business and target my customers more accurately I m indifferent about the extent to which technology helps my business Morar Consulting Private & Confidential Page 60
61 Profile: Tech that is free can be just as good as tech you need to pay for Tech that is free is never as good as tech that you need to pay for Morar Consulting Private & Confidential Page 61
62 Profile: Tech is constantly evolving - I worry I will not be able to afford to have the latest tech available Tech is constantly evolving - but I DON T worry I will be able to afford to have the latest For each of the pairs of statements below, please indicate where you would place yourself on the spectrum between the statement on the left and the statement on the right. tech available Morar Consulting Private & Confidential Page 62
63 Profile: Tech that is free can be just as good as tech you need to pay for Tech that is free is never as good as tech that you need to pay for Morar Consulting Private & Confidential Page 63
64 Brands How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 64
65 Profile: Twitter How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 65
66 Profile: Facebook How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 66
67 Profile: Snapchat How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 67
68 Profile: LinkedIn How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 68
69 Profile: Instagram How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 69
70 Profile: YouTube How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 70
71 Profile: Other social media How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 71
72 Profile: The brand s own website How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 72
73 Profile: Exhibitions How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 73
74 Profile: Direct mail How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 74
75 Profile: Networking and professional events How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 75
76 Profile: Personalised How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 76
77 Profile: Print advertising How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 77
78 Profile: Digital advertising How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 78
79 Profile: Radio How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 79
80 Profile: SMS How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 80
81 Profile: Telephone How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 81
82 Profile: TV How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 82
83 Profile: Other How do you prefer brands to communicate with you directly? Morar Consulting Private & Confidential Page 83
84 Paying Which of the following best describes your attitude to paying for business services, whether you receive these services via an app, the cloud, a physical product etc.? I like to pay Morar Consulting Private & Confidential Page 84
85 Profile: Paying Which of the following best describes your attitude to paying for business services, whether you receive these services via an app, the cloud, a physical product etc.? I like to pay Morar Consulting Private & Confidential Page 85
86 Sage Have you heard of Sage? Morar Consulting Private & Confidential Page 86
87 Profile: Sage Have you heard of Sage? Morar Consulting Private & Confidential Page 87
88 Age Age_grouped Morar Consulting Private & Confidential Page 88
89 Profile: Age Age_grouped Morar Consulting Private & Confidential Page 89
90 Demographics
91 Country In which country are you living? Morar Consulting Private & Confidential Page 91
92 Occupation Which of the following best describes your current occupation? Morar Consulting Private & Confidential Page 92
93 Profile: Occupation Which of the following best describes your current occupation? Morar Consulting Private & Confidential Page 93
94 Immigration Are you currently living in the country that you were born in? Morar Consulting Private & Confidential Page 94
95 Profile: Immigration Are you currently living in the country that you were born in? Morar Consulting Private & Confidential Page 95
96 Gender Your gender Morar Consulting Private & Confidential Page 96
97 Profile: Gender Your gender Morar Consulting Private & Confidential Page 97
98 Business area In which of the following area does your business lie? Morar Consulting Private & Confidential Page 98
99 Thank you Jane Hales Bozena Culunlu Morar Consulting Bermondsey Street, London SE1 3XF T +44 (0) London - New York - San Franciscoc
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