Guide to Trade Marketing. A guide to give you support and ideas for reviewing your trade marketing
|
|
- Mary Scott
- 8 years ago
- Views:
Transcription
1 Guide to Trade Marketing A guide to give you support and ideas for reviewing your trade marketing
2 Synergy Creative works with clients to plan, design and implement trade marketing campaigns. Here we share our guide to making your campaigns really effective. What is trade marketing? Trade marketing is all about marketing and selling your products to wholesalers, distributors and retailers, instead of directly to consumers. Effective trade marketing builds a supply chain that ensures your products have sufficient distribution to meet the consumer demand generated by your other marketing activities. It s the process of building relationships and partnerships with dealers and distributors, and includes strategy, customer insight, account management and industry analysis. Done right, it helps you to put your products in the hands of partners who can get them to the point of sale. Rather than just thinking about a single campaign, consider what you want your role to be in your industry. Trusted advisor? Thought leader? Your decision can really change your communications style A simple four point process Four steps will help you review your trade marketing activities: 1. Audit and research 2. A strong creative campaign 3. Ideas to bring the campaign to life 4. Review, adjustments and ongoing activity 1. Audit and research Take a fresh look at your industry. Is your knowledge up-todate? Audit your existing trade communications. - Do they follow a strategy or are they ad hoc? - Do they reflect your business objectives and brand? - Which communication channels work best? Print, online, mix? How do you currently manage relationships with your supply chain partners? How can you work better with the trade? - Are there joint savings than could be made? - Will joint campaigns boost revenue? What are the challenges facing your dealers and distributors? What support do they need? What help will make a difference to their daily working? What are the major issues facing the industry? How do competitors bring their products to market/work with the trade? Often you ll find insight online. How do companies in other industries motivate and inspire their partners? Looking at other industries can be a source of ideas. What could you be doing to improve the process?
3 2. A strong creative campaign Create a campaign to address the issues and opportunities identified by your research. Agree the 2 or 3 key messages that you want the trade to remember after seeing and being involved in the campaign. Think about how you want to be perceived in the industry? Are you looking to be a thought leader? What industry issues might you focus on? Create a campaign with creative strong enough to last for several months that can be applied to a family of communication activities. Test your campaign with representatives from the trade to get their feedback before rolling it out. Draw ideas and inspiration from similar campaigns in other industries. Have a mix of campaign elements, both offline and online as you may find that the mix of print and online is very welcome. Use your insight from stage one to make these decisions. Talk to the market leaders in other industries to find out what they do. Remember: your dealers and distributors are just as busy as you are; so make participation easy and attractive. Agree 2 or 3 key messages that you want the trade to remember after seeing and being involved in the campaign Synergy suggests... Not everybody likes receiving information in the same way. I generally find we get the best results when we combine digital and print together. It s a double whammy.
4 3. Ideas to bring the campaign to life Provide a month-by-month marketing master campaign guide for dealers and distributors to tailor and follow. Make it easy to follow, so that everybody knows what s happening and when. Create a toolkit of marketing templates for your dealers. These are increasingly popular. If they have to market your products on your behalf, make it easy for them. Your templates can include campaign elements that they can personalise with their own dealer/distributor branding. Toolkits can include: Adverts Direct mail Event ideas and guides Point of sale ideas Tactical promotional activities Pre-written and press releases Web landing pages and banner ad PR kit Social media guides how to run a tactical facebook or twitter campaign/competition within the overall campaign Run a competition. This is a good way to create buzz in the industry. Examples include: - Regular facebook competitions to encourage dealers to send in photos of their best store displays. - Dealer of the year competitions. - Competitions based around seasonal promotions. Incentivise the teams - Motivate with sales targets, offers and prizes. - Create healthy competition and show results on a league table. - Share case studies and successful dealer stories so they can learn from others Offer your dealers and distributors advance information. - Share industry knowledge and experience. - Keep them abreast of upcoming product developments. Run dealer events - Offer product briefs and demonstrations. - Encourage networking and knowledge sharing. - Gather and learn from feedback and market experiences. - Share latest trends and industry knowledge. - Offer training on parts, systems and general product knowledge. Create an online knowledge bank for dealers and distributors. - Offer short reference videos to increase product knowledge and awareness. - List full product specifications. - Suggest cross-selling opportunities. - Offer a training academy where your dealers/distributors can learn more about the sector and your products. - Encourage feedback maybe via Facebook or Twitter. - Place all your marketing templates for a campaign online so they can download the items and personalise for their own use. ipad3 9:45 AM Social media guides how to run a tactical facebook or twitter campaign/ competition within the overall campaign
5 4. Review, adjustments and ongoing activity If you re providing a month-by-month guide of activity for your dealers and distributors, ensure there is a feedback mechanism in place for them to let you know how it s going and whether the support is right for them. Make sure you include regular reviews with your top 5-10 dealer/distributors to ensure you stay on top of their challenges and industry concerns. Monitor the statistics of any competitions, incentives to ensure they re working well and as hard as they can for you. In summary Trade marketing is a business-tobusiness marketing strategy that requires fresh insight to the industry, careful planning and the commitment to build and maintain mutually beneficial relationships. Offering support and incentives to dealers and distributors who stock your product helps you and them. It gets your products on their shelves, and gives them the support they need in order to sell them. Think of it as increasing your sales team behind your products. Approached with this attitude, trade marketing can be a true win-win situation for manufacturer and seller alike. Synergy Creative can help. We ve a great track record in creative, effective trade marketing communications. Trade marketing campaigns Creative campaigns, concepts Dealer, distributor insight Advertising, marketing toolkits Trade show marketing, design Creative trade communications View Synergy trade marketing work Contact us on +44(0)
6 Thanks for reading! Gemma McGrattan +44 (0) (0)
Planning a Successful Facebook Fan Promotion
Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is
More informationSOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform
THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property
More informationCONVERSATION JOIN OUR DIGITAL MEDIA KIT. .com. gulfshorelife.com now available on mobile. @gulfshorelife. pinterest.
.com @gulfshorelife @gulfshorelifemagazine pinterest.com/gulfshorelife gulfshore life magazine facebook.com/gulfshorelife gulfshorelife.com now available on mobile JOIN OUR CONVERSATION OVERVIEW GulfshoreLife.com
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More informationAnalyzing the Impact of Social Media From Twitter to Facebook
Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More information11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager
11 emerging DIGITAL MARKETING trends for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Exploiting your Technology Vendors Customer Engagement and Maintaining a
More informationWebsite Design Guide and Tips (Small Business)
Toll Free: (877) 537-9030 Fax: (877) 391-2835 Email: info@weblifepro.com www.weblifepro.com Website Design Guide and Tips Introduction The time taken to prepare a detailed design is well worth the effort.
More informationMarketing & Site Recommendations
Marketing & Site Recommendations GoReaderGo LLC www.goreadergo.com Site Optimisation & Marketing Strategies Reference: xxxxxx Date: December 2014 Version: 1.0 Page 1 Table of Contents Table of Contents
More informationCurate Your Own Online Marketplace
Curate Your Own Online Marketplace Welcome to Marketplace Curator s ecourse Welcome to Meylah s ecourse, Curate Your Own Online Marketplace. In this ecourse, you will learn about all of the rich tools
More informationYour guide to email marketing
Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way
More informationPaul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
More informationMember Marketplace for Small Business A GUIDE TO GETTING STARTED
Member Marketplace for Small Business A GUIDE TO GETTING STARTED A Member Marketplace Success Story I was excited to see the Chamber roll out Member Marketplace, and I immediately took advantage of the
More informationJOB DESCRIPTION. Ecommerce & Mail Order Manager
JOB DESCRIPTION Job Title: Division: Department/Region/Section: Location: Reports to: Responsible for: Grade: Ecommerce Executive Corporate Development Enterprise Headquarters Ecommerce & Mail Order Manager
More informationIS YOUR IT SERVICE PROVIDER A VENDOR OR A PARTNER? by Jake Sollberger
IS YOUR IT SERVICE PROVIDER A VENDOR OR A PARTNER? by Jake Sollberger What kind of relationship do you have with your IT service providers? Many organizations make the mistake of choosing an IT service
More informationAgile&wired Web Development & Online Marketing Experts. Intelligent Inspired Integrated Digital Development and Digital Marketing
Agile&wired Web Development & Online Marketing Experts Intelligent Inspired Integrated Digital Development and Digital Marketing TRANSFORM your advertising and boost your business If you re in business,
More informationDigital and Social Media Guidelines
2015 Digital and Social Media Guidelines Introduction Welcome and thank you for taking the time to read the digital and social media guidelines for Remember A Charity in your Will Week 2015. The role of
More informationTHE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication
10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles
More informationBritepaper. How to grow your business through events 10 easy steps
Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great
More informationGUIDE Social Media Strategy Guide. How to build your strategy from start to finish
GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for
More informationKey Findings. Executive Summary. Objectives
U.S. Executive Summary Social media is becoming a central part of how consumers discover and evaluate information. When the Mass Affluent engage with financial institutions on a trusted social media platform,
More informationBeyond the Referral: The Growing Role of Customer Advocates in Technology Marketing
Beyond the Referral: The Growing Role of Customer Advocates in Technology Marketing Barb Pfeiffer Senior Consultant & Chief Channel Expert The Partner Marketing Group Beyond the Referral: The Growing Role
More informationWork Profile. Overview of Program
Work Profile Position Title: Marketing Coordinator Position Number: Responsible To: Council Program: Classification Level: Team Leader- Strategic Marketing Marketing & Creative Services L4 Overview of
More informationcprax Internet Marketing
cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top
More informationTransforming managers into change leaders. A guide to helping your managers lead change in your organisation
Transforming managers into change leaders A guide to helping your managers lead change in your organisation Create change leaders Changes. Plural This guide is all about equipping your managers with the
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationMoving Members to Action: A Benchmarking Study on Member Referral Programs. October 2010
Ave M. A Benchmarking Study by Moving Members to Action: A Benchmarking Study on Member Referral Programs October 2010 100 Associations Participate in Major Benchmarking Study on Member Referral Programs
More information7 Ways To Explode Your Profits as a Tint Professional and Change your Life Forever!
WINDOW FILM CUTTING SYSTEM 7 Ways To Explode Your Profits as a Tint Professional and Change your Life Forever! 2012 Tint Tek The automobile window tinting industry is a highly profitable trade and, for
More informationSOCIAL MEDIA CLINIC. Giorgos Vareloglou Radovljica 17/11/2011
SOCIAL MEDIA CLINIC Giorgos Vareloglou Radovljica 17/11/2011 HELLO, I M GIORGOS. I M A MARKETER. I WORK @ MINDWORKS. I LOVE PILLOW FIGHTS! :) 4 things someone can do online: SEARCH MARKETING AFFILIATE
More information10 Steps To Getting Started With. Marketing Automation
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
More informationDigital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
More informationA strategic partnership providing the ONLY complete marketing solution for independent retail jewelers
A strategic partnership providing the ONLY complete marketing solution for independent retail jewelers DRIVE RETAIL brings together the jewelry industry s leading store management software and the independent
More informationValidus Investor Relations
Validus Investor Relations Service Summary Introduction: Validus Advisory Group Validus Investor Relations Engaging Investors Integrated Marketing Marketing Channels Content and Marketing Options Introduction
More informationONLINE MARKETING. Benefits. A cost-effective way to talk to millions of customers
ONLINE MARKETING A cost-effective way to talk to millions of customers 67% of UK adults now go online to both research and purchase goods and services*. And with more online shoppers than any other major
More informationNITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger
NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy
More informationThe Sales Lead System
The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...
More informationInternet of Things partner guide. Your solutions. Our technology. Smarter together.
2016 Internet of Things partner guide Your solutions. Our technology. Smarter together. Real Rewards, Starting Now Welcome to Intel Technology Provider The Internet of Things has arrived. At this point
More informationTHE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
More informationEmerald Frog marketing price list
Emerald Frog price list We have tailored our services to suit the needs of small & medium sized businesses. In the current economic climate, we know that you need to make a big impact with less resources.
More informationA Guide to Social Media Marketing for Contractors
A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes
More informationNon-personal communication
Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images
More informationWeb Copywriting and Web News. Get seen first with matm
Web Copywriting and Web News Get seen first with matm Web Copywriting and Web News from matm If you want to attract more online customers and clients and become more successful, it is essential that the
More informationMeasuring and Evaluating Results
Introduction Measuring and evaluating results will provide you and your associates with the vital information you need for making key strategic and tactical decisions prior to, at and after the trade shows,
More informationFull Website Analysis
Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,
More information12 Questions to ask before beginning your website redesign
12 Questions to ask before beginning your website redesign About the Author Dallas McMillan is the founder and CEO of Influential. He has spent over 10 years mastering marketing, branding and website design
More informationCurrent Seminars. Updated 8/13/14. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.
110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.com Current Seminars Updated 8/13/14 Social Media Marketing Email Marketing Marketing Consulting
More informationPRODUCTS & SERVICES LIST
LIST PROJECT: PLAN PRODUCTS & SERVICES Propel Businessworks is a project management company that believes that each small business is unique and requires specialty services based on individual needs. This
More informationAFFILIATE MARKETING RUNNING A SUCCESSFUL & PROFITABLE AFFILIATE PROGRAM
AFFILIATE MARKETING RUNNING A SUCCESSFUL & PROFITABLE AFFILIATE PROGRAM GENERAL INFORMATION Presented By Luke Atherton & Rich Himsworth Head of Network & Head of Sales At Visualsoft Who we are - Award
More informationWHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION
WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies
More informationSmart marketing for small businesses»
Smart marketing for small businesses» 2 Contents» Welcome 04 05 Small businesses: thriving in 2016 06 07 Building relationships with existing customers 08 09 Acquiring new customers 10 11 Using multichannel
More informationUNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH
UNDERSTANDING EFFECTIVE LEAD GENERATION TICK #THINKGROWTH CONTENTS 1 INTRODUCTION Page 3 2 COMPETITIVE PROPOSITION Page 4 3 USER PROFILING/AUDIENCE DNA Page 9 ENSURE YOUR BRAND HAS A CLEAR, COMPELLING
More informationHow to Attract Students to Your University and Drive Enrollment. make yourself perfectly clear
How to Attract Students to Your University and Drive Enrollment Attracting students to a college or university is a competitive process. With countless options to choose from, colleges and universities
More informationA REAL PASSION FOR MARKETING
A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX
More informationSocial media 101. Social Enterprise East of England: Boot Camp. 5 June 2014
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationThe Social Media Handbook Best Practice Guide
The Social Media Handbook Best Practice Guide Introduction Twitter VS Facebook VS TripAdvisor Which One? 1 2 Look & Feel 4 Social Media Posts When to Post Facebook Insights General Guidelines Gaining Followers
More informationSocial Media Management
Social Media Management Successful social media marketing is about authentic interaction that inspires advocacy for your products and services, yielding trusted recommendations that are more effective
More informationHow To Leverage The New Facebook Timeline On Your College Or University Page On Facebook On A Pc Or Macbook
FACEBOOK TIMELINE FOR COLLEGES AND UNIVERSITIES Leveraging the New Facebook Timeline Prepared by: Leveraging the New Facebook Timeline PAGE 2 Since March 30, 2012, your college or university s Facebook
More informationGUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty
GUIDE Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty This guide covers the 5 essential steps for launching
More informationTop 4 Ways Social Media is Helping to Reshape Marketing
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
More information50 Must-Have Content Ideas for Your Email Newsletter
50 Must-Have Content Ideas for Your Email Newsletter 50 Must-Have Content Ideas for Your Email Newsletter Email newsletters are a win-win. They benefit companies and consumers alike. Why? Email newsletters
More informationOnline Video in the Insurance Industry
Whitepaper Online Video in the Insurance Industry The Importance of Video as a Marketing Tool RG Stephens & Associates Email: Rick@RGStephens.com Phone: 972-578-7895 Web: www.rgstephens.com The impact
More informationOur specialties include:
Social Media Handyman is a full service marketing business. We give you the results you need for your business, brand, niche, and we can help you with anything you need promoted and/or advertised. We use
More informationMonthly Giving Marketing Kit
Monthly Giving Marketing Kit The Secrets to Gaining and Retaining Monthly Donors Part 2 of the Monthly Giving Series Prepared by DonorPerfect and Contributing Author Erica Waasdorp A Direct Solution Welcome
More information10 To-do s that should be on every MSP s list
Datto Whitepaper: To-Do s To-do s that should be on every MSP s list Business owners are always looking for new ways to increase profitability, visibility, and customer satisfaction, without breaking the
More informationRoosterly Referral Program
Roosterly Referral Program Program Details CONTENTS Who is Roosterly? What is the Spread the Word Roosterly referral program? How does it work? How much money can I earn? What do you mean by a successful
More informationINTEGRATED MARKETING PLATFORM
Please feel free to contact me for a chat or to arrange a meeting. Gary Howard T. +44 (0) 2074 626 161 M. +44 (0) 7973 304 459 E. Gary.Howard@tangentsnowball.com Tangent Snowball 84-86, Great Portland
More informationHere are our Local Buzz Services Packages designed to help your business succeed further.
Local Buzz Services Here are our Local Buzz Services Packages designed to help your business succeed further. Hover over the question marks to get a quick description. You may also download this as a PDF
More informationSocial Media Marketing for Local Businesses
Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook
More informationBrought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.
1 Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience
More informationWhat the Financial & Insurance Industries Can Learn from Retailers
What the Financial & Insurance Industries Can Learn from Retailers 1 Retailers have long understood that personalization is a strong business driver that helps them market to their customers with more
More informationIndustry data from WeddingWire
Industry data from WeddingWire BOOST YOUR BUSINESS USING SOCIAL MEDIA SEPTEMBER 2015 INTRODUCTION The WedInsight Series is designed to provide wedding professionals with relevant consumer and business
More informationPROMOTION TRHOUGH THE MARKETING CHANNEL
Chapter 12 PROMOTION TRHOUGH THE MARKETING CHANNEL Chapter Objectives One of the major tools the manufacturer uses for implementing an integrated promotional program is selling support by channel members.
More informationCapability Statement
Capability Statement The Lead Generation Company (LGCo) was established over eleven years ago and is s premier organisation in the provision of lead and marketing solutions. We have over a decade of experience
More informationBest Practices for Social Media
for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers
More informationpresented by Maxmail
presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%
More informationDigital TV switchover: Social media
Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would
More informationCONTENT CREATION MEDIA PACK
CONTENT CREATION MEDIA PACK With more than 1 million subscribers across Europe, Inbox Insight publish highly targeted content-driven email bulletins that offer access to key EMEA markets. We offer a range
More informationGlobal ecommerce Site Search Survey
GLOBAL SURVEY Global ecommerce Site Search Survey Top Missed Marketing Opportunities for Retailers Revealed sli-systems.com Key Findings: Site Search is Among Retailers Top Three Priorities for 2014, yet
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationShow your value, grow your business:
Show your value, grow your business: A SUPPLIER GUIDE TO MOVE FROM A TRANSACTIONAL PROVIDER TO A STRATEGIC PARTNER KAREN A. CALINSKI INTRODUCTION /02 At KellyOCG we take a holistic approach to talent sourcing
More informationGet on the Fast Track with RSS-Driven Automation.
Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately
More informationCreating Effective Content
Creating Effective Content (Without Hiring a Marketer) WooConf Workshop for Store Owners hosted by @nicoleckohler Hi, I m Nicole Content Creator for Woo Former ecommerce manager Experienced in content
More informationGuide to marketing. www.glasgow.ac.uk/corporatecommunications. University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ
Guide to marketing www.glasgow.ac.uk/corporatecommunications University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ 0141 330 4919 2 Introduction One of the easiest mistakes to make
More informationMobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact.
Mobile App Proposal - ReXpuestas - April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact 1-404-468-6325 Email DeMarus@PHreshApps.com TABLE OF CONTENTS 1. ReXpuestas 2. Introduction 3. Project
More informationSAMSUNG TEAM OF EMPOWERED PARTNERS (STEP) A STEP UP TOWARD DRIVING SUSTAINABLE GROWTH THROUGH THE POWER OF COLLABORATION
SAMSUNG TEAM OF EMPOWERED PARTNERS (STEP) A STEP UP TOWARD DRIVING SUSTAINABLE GROWTH THROUGH THE POWER OF COLLABORATION STEP PROGRAM: WELCOME 2 Dear Valued Business Partner: I am pleased to announce the
More informationGuerrilla Marketing Tactics
Guerrilla Marketing Tactics multiply@multiplymarketing.co.uk Guerrilla marketing is what Multiply Marketing does best; Low Cost-High Impact Marketing strategies & tactics for use by small businesses and
More informationShattering the everyday perceptions about Marketing. An Introduction to a Simple Communication Plan
Shattering the everyday perceptions about Marketing An Introduction to a Simple Communication Plan How Can This Presentation Help? Not everyone works for a big company... but you still need to have a plan
More informationMarket Research. What is market research? 2. Why conduct market research?
What is market research? Market Research Successful businesses have extensive knowledge of their customers and their competitors. Market research is the process of gathering information which will make
More informationCatrine Fredrikson. From where it is to where you want it to be
Catrine Fredrikson YOUR PHOTO HERE Grow Your Email List From where it is to where you want it to be www.ezymarketing.com twitter.com/ezymarketingusa #EZYmarketing facebook.com/ezymarketing linkedin.com/company/ezy-marketing
More informationMedia Pack NEWS EVENTS COMMENTARY SPECIAL REPORTS JOBS RESOURCES MARKET RESEARCH. placenorthwest.co.uk
Media Pack NEWS EVENTS COMMENTARY SPECIAL REPORTS JOBS RESOURCES MARKET RESEARCH placenorthwest.co.uk About us Established in 2007, Place North West is a business-to-business website for property and regeneration
More informationThe Business Accelerator. Analyse your competitors, gain insights, take actions and accelerate your sales now.
The Business Accelerator Analyse your competitors, gain insights, take actions and accelerate your sales now. What if you could take an in-depth look at what your competitors are doing in their digital
More informationSMM Brochure. #discoverdigital
SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital
More informationTECHNOLOGY BUSINESS COMMENTS. How have businesses been using new technology? TECHNOLOGY USED TOP MENTIONS*
BUSINESS COMMENTS We started using the cellphone with Internet access and the mobile applications. Our customers can contact us at any time. They can go directly to the manager, and they don t have to
More informationMARY WANG & OLIVER GU
WELCOME Lead Generation System A Simple System to Build Your Online Money Machine MARY WANG & OLIVER GU GoldenVisionTraining.com WELCOME Lead Generation System 2 NOTICE: You Do NOT Have the Right to Reprint
More informationPIVOTAL CRM RETAIL INDUSTRY
PIVOTAL CRM RETAIL INDUSTRY PROVIDING RETAIL ORGANIZATIONS WITH A COMPETITIVE EDGE Pivotal CRM for Retail delivers 36O o business insight to stay ahead of competition COMMITTED TO MEETING INDIVIDUAL NEEDS
More informationEmail Marketing. Agenda. Leveraging the Inbox Privilege. 1. Why use email marketing? 8. Build your business. 9. Group to recoup
COPYING OR SHARING THIS CONTENT IS AN INFRINGEMENT OF COPYRIGHT Email Marketing Leveraging the Inbox Privilege Hokitika 19 June 2014! Debbie Roberts Indigo Marketing Agenda 1. Why use email marketing?
More informationABOUT IMAGEWËRKS WHAT WE LL COVER. Improving Your Online Marketing Strategies to Boost Occupancy in Your Independent Living Building Session #201
Improving Your Online Marketing Strategies to Boost Occupancy in Your Independent Living Building Session #201 Amy Borrell and Katie Bromback SENIOR LIVING NOW! ABOUT IMAGEWËRKS Full service marketing
More information