5 Top Digital Marketing Case Studies

Transcription

1 Top Digital Marketing Case Studies Find Out What Ordinary Businesses Are Doing To Get Extraordinary Results

2 01 National Wholesale Company Increases Inbound Leads by 503% COMPANY: Argo ATV (ArgoATV.com.au) 1. Old & Outdated Web Design & Infrastructure. 2. General Google Adwords Campaign - Low Profit Margins and High Cost Per Lead. 3. No Followup Strategy for Leads that Didn t Buy Right Away. 4. Minimal Visibility Due to Lack of Offline Marketing Strategy. 1. Rebuilt Website, Upgraded Coding, Security & Design Standards. 2. Refined Search Engine Marketing & Adwords to Target Only the Most Profitable 10% of Prospects. 3. Added Marketing for Following Up on Leads that Didn t Buy Right Away. 4. Added Remarketing Campaigns to Increase Number of Leads Converted Over Time. 5. Added Video Marketing to Increase New Conversions. 6. Added Focused Search Engine Marketing for Most Profitable Keywords. 7. Added Marketing to their Increase Engagement from Existing Customers. 8. Added Offline Marketing With Print Media to Invoicing to Increase Response Rates on Payments Due. 9. Ran TV Campaigns, Using PUSH Campaigns, to Increase Visibility & Credibility with Ideal Target Audience. Cumulative Result: 503% Increase in NEW Inbound Leads 1. Achieved Higher Search Engines Rankings & Conversions Due to Superior Web Design & Architecture. 2. Increased Inquiries from Google Adwords Campaigns While Lowering Ad Budget AND Cost Per Acquisition. 3. Turned MORE Leads into Paying Customers Using Retargeting, Marketing and Video Marketing. 4. Increased Compliance on Unpaid Invoices While Increasing Engagement from Existing Clients. 5. Increased Offline Credibility & Achieved Superior Positioning Over Competitors. FACT: According to Gleanster Research, only 25% of your leads are ready to buy. 30% to 50% won t buy for another 30 to 90 days. Want to increase your sales? Call us about adding remarketing, and print followup to your marketing campaigns. argonyx.com.au 2

3 02 Online Business Gets 200% Increase in Total Business Over 5 Years, In a Downward Market COMPANY: Pups 4 Sale (Pups4sale.com.au) 1. Outdated Web Design & Infrastructure No Mobile Friendly Website. 2. Minimal Followup Marketing to Existing Subscribers. 3. No Microsite Strategy for Specific Keyword Targeting. 1. Rebuilt Website for Responsiveness & Optimized for Mobile Devices. 2. Added Marketing to Increase Engagement from Weekly & Monthly Subscribers. 3. Added Aggressive Rankings Strategy for Dozens of Puppy-Related Keywords. 4. Added Highly-Targeted Microsite Strategy to Increase New Web Traffic. Cumulative Result: Grew 40% Each Year for 5 years Straight Through Multiple Market Downturns. 1. Increased Search Engines Traffic Due to Superior Web Design & Architecture. 2. Increased Traffic & Engagement from Mobile Device Users. 3. Turned MORE Leads into Paying Customers Using Marketing. 4. Increased Customer & Subscriber Retention Due to Consistent Marketing. 5. Increased Online Visibility and Market Penetration. FACT: According to Google, mobile users are 74% more likely to leave a site which is not mobile compatible, even if it s a site they already like and use! Call us now to see how a mobile friendly design will increase your traffic and engagement. argonyx.com.au 3

4 03 Manufacturing Business Increases Turnover by 34% in Less Than 12 Months COMPANY: 3XM (3XM.com.au) CANOPIES AUSTRALIA 1. Multiple Disparate Microsites and Non- User Friendly Main site. 2. No Organized Strategy for Rankings, Traffic & Conversions. 1. Rebuilt Website for Maximum User-Friendliness by Creating a Modern Design & Intuitive Interface. 2. Added Optimisation Strategy for Increasing Search Engine Rankings, Traffic and New Sales. 3. Organized & Focused their Online Marketing Strategy. 4. Positioned Them to Benefit from Future Google Updates.. Cumulative Result: Increased their turnover by 34% in under 12 months. 1. Increased Search Engine Rankings & Traffic Due User-Friendly Web Design & Intuitive Interface. 2. Increased Visibility With Key Distributors, Thus Increasing Overall Market Awareness & Demand. 3. Tapped into Market Opportunities Which They Were Invisible to Before. FACT: Google s penguin and Panda updates sunk thousands of microsites, wiping out 90% of traffic for hundreds of small and medium businesses. Who did all that traffic go to? The businesses who had an organized strategy. Call us now if you want to benefit from the next Google update! argonyx.com.au 4

5 04 Referral Dependent Landscaping Firm Now Has More Business Than They Can Handle COMPANY: Trevor Burchard Landscaping (trevorburchardlandscaping.com.au) TREVOR BURCHARD LANDSCAPE GARDNER 1. No Advertising, 100% Dependent on Existing Customers and Referrals, Due to Ineffectiveness of Previous Advertising Efforts. 2. No Google Places Listing or Rankings in Search Engines. 3. Struggling to Keep the Phone Ringing. 1. Redesigned Website for Conversions and Rankings. 2. Added Highly Targeted Google Adwords Campaign. 3. Created Listings in Google Places for Local Search Visibility. Cumulative Result: This company had to ask us to reduce the marketing down because they couldn t handle all the new business! 1. Increased Search Engine Rankings & Traffic, Creating Stable Stream of New Inquiries. 2. Removed Dependence on Referrals By Adding a Highly Targeted Adwords Campaign. 3. Turned More Inquiries into New Customers By Properly Warming Up the Lead On the Website. FACT: More than 99% of small businesses are dependent on referrals for more than 80% of their business! This makes them highly vulnerable to economic downturns and to new competitors entering the market. Call us now to find out how to recession proof YOUR small business with digital marketing strategies. argonyx.com.au 5

6 05 Word of Mouth Dependent Mechanic Shop Adds 20 NEW LEADS a Month COMPANY: Toys Muffler (toysmuffler.com.au) 1. In Spite of 20 Years in Businesses, Dependent on a Few Weekly Referrals to Keep Business Coming. 2. Most of their Work Came from Repeat Business, They Had Almost NO New Clients Coming in Except at their Prominent Location. 3. No Basic SEO or Adwords Campaign. 1. Added Highly-Targeted Adwords Campaign. 2. Created SEO Strategy for Attracting Organic Local Traffic. 3. Increased Search Engine Rankings & Traffic, Creating Stable Stream of New Inquiries. 4. Removed Dependence on Single Channel (Referrals) By Adding a Highly Targeted Adwords Campaign. 5. Turned More Inquiries into New Customers By Properly Warming Up the Lead On the Website. Cumulative Result: Went from being dependent on referrals to having a steady stream of 20 predictable leads a month. Smoothed out lumpiness of enquiries for more consistent cash flow. FACT: Years in business no longer equal economic security! Modern consumers have too many options and there s always someone looking to pick off your customers! Call us now to find out how a digital marketing strategy can stabilize and protect your small business. To discuss how we can help you get results like these, call us now on or visit our website argonyx.com.au 6