Digital Marketing Manager Online Business Development

Transcription

1 Digital Marketing Manager Online Business Development Purpose Summary To be responsible for managing all brand communications through digital channels, setting up, selling and executing a vision, from delivering stand alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand . The Digital Marketing Manager will be responsible for delivering the digital brand objectives. The key areas of responsibility for the Digital Marketing Manager include: Digital Marketing Customer Service Teamwork Knowledge Principal Responsibilities Digital Marketing To be responsible for developing, executing and delivering the clients digital / online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels. To be responsible for managing online branding, communications and campaigns through the clients website, marketing, building the online community, attracting new customers, search engine optimisation, and search marketing. To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives. To be responsible for managing all client communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets. To be responsible for planning/ improving the design, usability, content and conversion points of the clients websites and for the

2 promotion and growth of the clients web properties. To Work & Manage Website team to plan and implement all online marketing campaigns including digital campaign collateral To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximising online sales opportunities and search marketing. Job description To be responsible for identifying and prioritising digital marketing objectives, creating and communicating Marketing targets / briefs. To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI To develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage. To analyse campaigns, identify trends and provide fast, accurate reports, optimising campaigns to produce the best return on investment for the clients. To implement and monitor SEO and PPC strategy to drive traffic and conversion rates To analyse and interpret user journey stats in order to improve the customer experience To manage the use of digital media to support the company s product strategy To work with the wider Business Development team to improve customer attraction and retention To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and

3 scope To be responsible for managing the clients online marketing budget To develop and maintain strong relationships with colleagues and third party providers. To develop and maintain strong relationships with clients. To drive marketing best practice within the organisation Customer Service To provide professional and effective services to internal and / or external customers, to meet customer expectations, particularly in terms of Quality and Timeliness in line with departmental standards, procedures and guidelines. To communicate courteously with internal and / or external customers by telephone, and fact to face, building positive relationships, investigating, responding to and progressing issues and queries to a successful conclusion at the earliest time. To speak positively and enthusiastically about the company and its products and services to ensure that a professional company and brand image is provided at all times to customers and colleagues. Teamwork To work as part of a wider team to drive traffic to the website To work as part of a team to achieve the departmental standards. To work together with other departments and divisions within the organisation to identify any process improvements and improve standards, efficiency and profitability. Knowledge To ensure that a good level of understanding and knowledge of organisations products and services, which is improved and maintained at all times, ensuring that customer queries can be dealt with accurately and appropriately and supported by the

4 department. To take responsibility for own personal development in line with agreed annual performance objectives. To be willing to list to and support colleagues and team members with professional problems, devoting time to impart expertise, infusing confidence and expressing positive expectations regarding the team s and company s performance. Such other duties as the management may from time to time reasonably require. Reporting Department: Business Development Location: Nenagh Reports to: Managing Director Responsible for: Developing the Website Dev side of the business. Digital Marketing. Key Interfaces Dealing with internal customers, external customers and third party suppliers. Dimensions / Budgets Case-by-Case client budgets. Monthly, Quarterly & Annual Department financial targets for adsmart. Knowledge, Experience and Qualifications Essential Skills Proven experience in digital marketing and online PR in an agency or consumer branding environment Strong understanding the digital landscape and how it can be used to support and develop the brand Good experience and understanding of customer and market dynamics and requirements Experience of digital content management

5 Familiarity with brand marketing sites Excellent copywriting skills Search engine experience, including the ability to generate inbound links from the internet. Proficiency using tools to track and report on response rates, traffic and pick up Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising Experience of campaign management e.g. Google AdWords, AdMob, Experience of budgeting, reporting and analysis (Excel) A good working knowledge of web analytics, Photoshop and Dreamweaver ideal but not essential Understanding of the principles of design for digital communications Ability to interpret brand parameters and goals and set up a vision for achieving them through communication vehicles, sell this vision, and execute it Competencies Required Positive work ethic with a willingness to engage with and love our brand Excellent communication skills Good project management skills Strong analytical skills, numerical skills and a good knowledge of Excel Good relationship management skills and a good team player

6 Creative flair and enthusiasm for new ideas and concepts Commercial awareness Confident, passionate and enthusiastic attitude Qualification Preferably educated to degree level or equivalent (Business / Marketing preferred) Marketing qualification preferable Expertise in digital marketing This job description describes the principal purpose and main elements of the job. It is a guide to the nature and main duties of the job as they exist currently, but it is not intended as a wholly comprehensive or permanent schedule and is not part of the contract of employment.!