Brand Identity Visual Identity & branding Web design Print

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1 Brand Identity Visual Identity & branding Web design Print

2 The Penceo design team is dedicated to graphic design for both print and digital design. With over 10 years of experience the team works with a User experience expert to design a user interface, which is optimized for usability and allows for a modern design appropriate to a sports organization today. In terms of digital design we have extensive experience in designing anything from large and complex websites to simple one-page event sites. For us everything begins with the branding, we can help you reinvigorate your entire brand presence or simply guide the effective application of your current brand by defining a brand guideline for you to communicate with your partners. Once your brand has been defined it is time to adjust the appropriate online and offline assets. We can go beyond designing your website and support your organization with its social media presence by creating a visual language that is coherent across all platforms. Offline design remains important in todays digitally centered world and a marriage between your online and offline design is key. Your print assets such as brochures, business cards, stationary, posters, just to name a few, should be equally well looked after as they remain a significant aspect of your visual presence-coherency is key. Our team is not just passionate about design but also about functional design, we work to create digital communication tools which are both usable and visual. I believe that essentially the beauty of the design lies in the simplicity and its efficiency. Jacek Kaminski, Creative Director Penceo is mainly focused around design in sport - don t hesitate to get it touch if you would like to inquire into our services!

3 0 Our design team can`t wait to sink their teeth into your branding or rebranding project! With a passionate team we aim to bring your brand to the next level, we want to understand what your company values are, what your brand story is and what the next steps should be for your organization. A strong visual identity is at the root of any communication strategy! Let us help you tell your brand story.

4 1 0 Brand identity A strong and clear brand identity is key to harnessing the full potential of your digital communication. The pathway is digital. The messages is defined and guided by your brand identity. We can help you crystallise all the elements that determine your brand identity: Unique Selling Point Target Audience Vision Mission Values Personality Ambition

5 2 0 Visual Identity & branding Your brand is the soul of your company. Every visual representation of your brand - the name, the logo, the symbols, the fonts - convey meaning and create an emotional link between you and your customers. When designing your visual identity, we follow a creative process: We put together a thorough creative brief, analysing every aspect of your brand (target audience, positioning, values, mission, personality etc.) We build up your visual identity (logo, fonts, colours, photography, icons ) Upon request, we can produce your Brand Guidelines, a working document to be used by any third party involved in communicating on behalf of your brand. We drill down to pinpoint the brand promise, which must stand out clearly through the sum of representations. We ensure that every aspect can be used across all communication materials (online and in print). Good branding delivers a clear and forceful message, and builds credibility. The real value: to make you stand out in a unique way.

6 Web design 3Your web site is your window to the world. You are showcasing your identity, your products, and your expertise. Within the first few seconds you will give your website visitors an impression of your brand and your company. 0 Your website must be both effective and unforgettable. We have built up our expertise over years. We analyse your project in detail, in order to offer you a complete package that integrates every essential aspect: A strong visual identity The right first impression Ergonomics Ease and speed

7 04 Print The design work done for your digital communication does not have to exist only in a virtual form. It makes sense to have one agency working on your overall communication, following an integrated strategy. We have specialist graphic designers whom are able to produce artwork for an array of communication materials designed for print: brochures business cards flyers magazines print campaigns stands etc From digital to print, we spread the force of your identity across each and every communication channel. 0

8 6About Us Penceo Sport is a Switzerland-based, international agency dedicated to web design, event management, communication and branding in the world of sport. We exist to bring the finest tools and design to the world of sporting federations. Impact, buzz, mobility: our thinking and our results are always at the cutting edge of technology and design.

9 They trust us

10 Digital & Social Media Strategy Brand Identity Visual Identity & branding Web design Print Web Development Applications Drupal Mobility UX & UI Design Social Media Consulting Social Listening Video YouTube Optimization Interactive Campaigns Contact Us A project you want us to take a look at? A question we can help you answer? 4, route des Avouillons 1196 GLAND Switzerland Or if you simply would like to know more about us and how we work: send us your request, we will get right back to you. Phone: +41 (0) Fax: +41 (0) [email protected]