Marketing Coordinator

Transcription

1 Position Title: Work Unit: Contact: Marketing David Geoffrey Hall, Head of Marketing (Acting) Summary of Position Organisation Context Melbourne Festival is a major arts organisation whose principal role is to conceive, develop and deliver Melbourne s annual international arts festival. Annual turnover is in the range of $10-12 million, with revenue base comprising approximately 65% contributed public funding, 20% earned revenue from box office receipts and 15% contributed funds from sponsors and individual donors. There are approximately 25 core staff, and a team that increases to over 60 short term staff in the lead up to and during the festival. Reporting to the Marketing Manager, the is a key member of a small team whose responsibilities include the oversight of the Festival brand, together with the design and delivery of marketing campaigns and sales strategies which enrich audience engagement and grow Festival revenue. Responsibilities The is responsible for specific marketing projects and areas of responsibility include some data management, coordination of collateral distribution and of some advertising, coordination of the Festival s social media channels and website, management of the venue signage schedule, the development and implementation of co-operative marketing opportunities and general administrative support for the department. The role is integral to the design, planning and delivery of Festival marketing campaigns. Key Relationships The role requires a team approach with all members of the Marketing department, and close collaboration with the Development, Programming and Operations departments. This position must ensure excellent customer service internally and externally, and manage successful relationships with external arts companies, venues, sponsors and suppliers.

2 Position Title: Work Unit: Reporting to: Marketing Marketing Manager Specific Responsibilities Principal Activities Signage Priority (, ) Success Measure Frequency Coordinate the implementation and production of the Festival s venue signage requirements, with approved creative. Liaise with internal and external stakeholders requiring content, production and installation requirements. Ensure all signage is produced and installed by deadline, with particular attention to detail from initial design through to production. Ensure all signage costs are within budget. Marketing Collateral Production & Distribution In consultation with the Marketing Manager, assist in developing an annual key marketing collateral activity calendar and tactical plan excluding the key Program Guide. Assist in coordinating distribution of all Festival promotional materials and sales collateral, including street distribution, direct mail and stakeholder allocation under direction from the Marketing Manager. Assist with the planning and production of Artist Packs within budget and deadline. Maintain a comprehensive register of all Festival collateral; providing departmental advice on timelines and budgets. Ensure effective delivery of agreed distribution strategies in accordance with agreed timelines.

3 Cooperative Marketing With guidance from the Marketing Manager, develop and manage the roll out of a Festival cooperative (affiliate companies and venues) marketing plan. Identify partners who can provide cooperative marketing opportunities. Ensure a keen working knowledge of the Festival program and venues to maximise cross promotional opportunities and contribute to departmental strategy. Assist with the delivery of the Festival s Primary and Secondary education program. Liaise with venues and industry bodies regarding accessibility for Festival events, and assist in the development of strategies to optimize engagement and Festival access for people with disabilities and access needs. Build and maintain effective relationships with sponsors, stakeholders, suppliers and others associated with the cooperative marketing campaign. Communications Understand the role of all Festival staff in order to assist in day to day Festival communications. Keep the Marketing Manager informed at all times of issues, progress and changes that have budgetary or contractual impact. Attend meetings and take minutes as required. Support the distribution of Festival related information. Develop and maintain effective relationships with authorities, venues, suppliers and Melbourne Festival employees. Ensure communication is regular, relevant, accurate and timely with the other Festival departments and external stakeholders. Administration Handle aspects of the Festival s customer service when appropriate (including by , phone and social media) Represent the marketing department in all Datafest meetings and maintenance. Develop and maintain effective filing and archiving systems for Festival marketing activities and materials relevant to this role. Create accounting purchase orders for all departmental expenses and maintain departmental financial records. Demonstrated satisfactory communication with stakeholders.

4 Social Media, Website and enews Contribute to online and social media planning sessions and provide support to the Marketing Manager in implementing all social media communications. Update the Festival website with accurate content as directed by the Marketing Manager, with a particular focus on the pre-launch and Festival period. Assist in the analysis and reporting of the Festival website. Assist in the creation, distribution and analysis of Festival enews and targeted edms. CRM & Database Under the direction of the Marketing Manager, coordinate creation of the Festival s audience lists and liaise with key stakeholders to ensure all data is kept up to date and clean. Create new contact lists and provide insights to internal stakeholders. Training will be provided if required in all areas of accountability. General Manage WIP updates and documentation for scheduled marketing meetings relative to the role Manage all marketing timelines in an efficient and collaborative manner; ensuring all planning is documented and available to others. Stay informed of emerging and best practice marketing strategies and trends, identifying ways these can add value to the Festival s marketing and sales campaign mix. Analyse competitor activities and make recommendations for the Festival to retain competitive advantage. Represent the Melbourne Festival brand at various industry and partner events where necessary. Accurate content supplied attention to detail. Participate and contribute to enterprise meeting and planning as required.

5 Selection Criteria 1. Bachelor Degree or higher qualification. 2. At least two years professional experience in a Marketing role, or in a profession that you can demonstrate has clear transferrable skills. 3. Communication Skills: superior ability to communicate confidently, convincingly and effectively with stakeholders of all types in various settings, verbally and in writing. Excellent attention to detail and strong proofing skills. 4. Relationship Management: demonstrated experience in cultivating and maintaining internal and external stakeholder relationships. 5. Work Collaboratively: An understanding of the contributions required from other work units, senior staff, Board, and other team members to develop a successful marketing campaign and nurturing of the relationships that facilitate it. 6. Time management and planning: Demonstrated capacity to effectively plan and meet deadlines. 7. Industry Overview: sound knowledge of the Australian and particularly the Melbourne arts sectors and familiarity with marketing, advertising and promotional processes. 8. Technical Expertise: Competent with technology generally, proficiency in Microsoft Office. Photoshop and Tessitura skills desirable but not essential (training commensurate with responsibilities will be provided). Personal Attributes Required for success in this role: People skills the ability to develop positive, collaborative working relationships at all levels. Reliable and trustworthy able to perform duties with honesty and integrity and is comfortable and experienced in handling confidential information. Problem solving and initiative able to identify and anticipate problems then discuss and implement solutions. Flexibility and openness able to adapt to fluctuating workload and demands in a dynamic work environment. Attention to detail maintain exceptional standards of accuracy and integrity in all work produced. Customer service orientation ability to understand the needs of the Festival audience and a desire to deliver exceptional levels of audience engagement and customer service. Location and other terms The position is a 10-month contract and is based at the Melbourne Festival Offices, Level 2, Yarra Building, Federation Square, Corner Flinders & Swanston Streets, Melbourne. The Melbourne Festival is an EEO employer.