SENIOR MANAGEMENT PROGRAM MINI- MBA

Transcription

1 2014 SENIOR MANAGEMENT PROGRAM MINI- MBA

2 MINI MBA PROGRAM 1 Overview The Mini MBA is a new crash course from EBC developed specially for top and middle management and covering strategy, marketing, finance, human resources, and performance management. The training is conducted by instructor / authors. Each of them is a certified specialist in their field of knowledge, possessing practical experience as well as theoretical knowledge. The training is conducted in an interactive form. The majority of the course is based on the case study method commonly used by top international business schools in their MBA programs. The training comprises case studies from the best experience of international companies. Executive Mini MBA focuses more on the professional Business/Management activities & enables you to put the main ideas/concepts of the MBA in practice while saving time and cost. Who Should Attend Directors and managers concerned with business value growth and participating in strategy development and decision making on optimization and valuation of a company s performance Managers and specialists without narrowly specialized knowledge on the five subjects of the program (strategy, marketing, finance, improvement of personal efficiency and methods of personnel motivation, and performance management). Course Outcomes All program modules are united through one objective the appreciation of business value and answer the following questions: Which strategy will help our company succeed on the market and beat the competition? Which marketing methods will help us to implement this strategy? How will our achievements affect our financial performance? How will our management decisions contribute to the growth of business value? How to put into practice project management, which is aimed at achieving strategic goals of the company? How can we put the strategy into action? What are the methods of improving business processes and company activity? What actions will boost the value of business?

3 MINI MBA PROGRAM 2 Our Approach We recognize that people learn best by doing, and they do a lot in this course. It includes mini-lectures, small- and large-group discussions, games and lots of exercises. It is highly interactive to reinforce what is taught and includes peer editing in a non-threatening environment. Course Content: Organizational Dynamics Values, Perception, Behavior, and Attitudes. Emotional Intelligence Organizational Change & Development Motivation Process & Reinforcement Theories Organizational Culture Organizational Culture Definition and Concepts Organizational Culture Impact upon the environment Culture Leadership and Development Organizational Structure Organizational Structures Concepts, Types & Relation to Strategy Corporate Communication Case study: Organizational Behavior at General Electric Objectives of strategy development. Strategy accuracy criterion Corporate strategy :Leading Your Competitors Mission, Vision, and Objectives Corporate strategy: optimization of scale, types and regions of company activity Strategies of international and national companies. Problems arising and methods of their solution Resource approach to strategy development. Synergy of costs, resources, and competencies Business strategy Types of business strategies. Models of profit Case study: corporate strategy of Walt Disney example of successful strategy

4 MINI MBA PROGRAM 3 Financial Statements Introduction to Financial Management Balance Sheet Income Statement Statement of Cash Flow Statement of Retained Earnings Financial Analysis Financial Planning Time Value of Money Cost of Capital & Cost of Money Financial Forecasting (Forecasting Techniques) Financial Budgeting Economic Decision Making Principals of Economics Demand & Supply Elasticity and its applications Types of Markets Case study: drawing up a financial statement Marketing Essentials Marketing Definition & Marketing Mix Pricing Strategies Product Development Supply Chain Marketing Research Consumer Behavior Consumer Behavior & Marketing Strategy Company marketing environment How the external environment influences company activity Understanding consumers Branding and brand management Case study: 1- Starbucks: Market penetration Vs. Market development. 2- British Airways: Creating Value for target customers.

5 MINI MBA PROGRAM 4 SHRM in organizational management Theoretical issues surrounding HRM Models of HR strategy, control, resource and integrative management Levels of strategy formulation and links between business strategy and HRM Linking HR systems to organizational performance The Balanced Scorecard. Establishing a Need for HR. Horizontal Alignment of HR. What is Horizontal Alignment? Assessing Horizontal Alignment. Case study: Assessment of the effectiveness of business development through BSC indicators The Project Management Life Cycle What is a Project? Project Management Life Cycle The Role of the Project Manager Setting Up for Success What Happens in the Initiation Phase? Project Definition and Scope Putting Together a Statement of Work The Project Charter The Project Team The Teamwork Challenge Selecting Team Members Risk Management The Project Schedule & Budgeting Moving the Project Forward Monitoring for Project Progress Project Close-out Evaluation of People and Projects

6 MINI MBA PROGRAM 5 Training Techniques : This is a highly practical and interactive course. You will be working both individually and in small groups on a variety of vocal and practical exercises, interactive discussions and role plays throughout the day. Presentation. Interactive Discussions. Practical exercises Roles Play Duration: 10 Days Your Training doesn't end when the course ends During the workshop you'll receive a course manual that's full of practical tips and further information to help you consolidate what you've just gained from the course. Each course comes with a FREE Follow-up Service by telephone or . If you have any questions you'd like to ask about a forthcoming presentation simply or call us and we'll do our best to help. So we will continue to help you develop your communication skills even after the course has completed!

7 MINI MBA PROGRAM 6 Registration Fees: Date: 25 May, 2014 Venue: Radisson Blu Portman London- United Kingdom Duration: 10 Days Total Training Hours: 50 Hrs Registration Fees: OMR 2950 Fees Include: Airport Transfer Coffee Breaks Training Materials ( Soft & Hard Copies ) Course Certificate