PART 1 of 2 Local SEO Questionnaire

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1 PART 1 of 2 Local SEO Questionnaire Fill everything out below ONLY after you have become our client and made your initial payment. We will then get started immediately. We are so excited about helping you and your business achieve your secret edge now and moving into the future. We will keep your business on the bleeding edge of technology before everyone else (this is the new now and future)! We are looking forward to serving you. Once filled out, or fax it to: local@groupworkflow.com or fax Local/Mobile Search Questionnaire Please fill out information below the best you can, and back with any pictures or video s you have for your business. We can then go over any questions you may have about the data. Name: Company: Position title: Phone: Fax: Address: City: State: Zip: address: Present Website URL (if any): Hours of operation: Types of payments accepted: Cash personal check Visa Mastercard AMEX Diners Club Discover PayPal Google Checkout Financing Brief description of what your company does/sells: If you were searching for your company, what key words would you use? please try and use at least 5.

2 What categories would your company fit under? i.e. grocery store, fresh food, auto supply, etc. What are your goals for this marketing search marketing campaign? What problems would you like this campaign to handle? Do you want to offer a coupon to people who find your search listing? If so, what do you want that coupon to be for? Please be specific. (i.e. % off what service? Cash value coupon for new clients, etc.) Industry (manufacturing, technology, health care, retail, etc): Market (who do you sell to? Public? Business? Schools?): Demographics of your market (describe your average customer and who your ideal customer is as far as gender, age, job title, financial bracket- or where they live): Why do your current customers buy from you? Do you ask for customer referrals/testimonials? If so, how is this done? Main Competition: (list the top two or three) Competition websites: What do they do better than you? Do you have established accounts with: Google Bing Yahoo If yes, what type of accounts/advertising are you currently doing? In order to properly manage your local search marketing program, we will need to set up a special address that copies both you and us for statistics and set up for these search engines. WE will set this up and send you logins for this. If you have an address we can forward this to, please us at local@groupworkflow.com with that information.

3 If you don t have a web person, we will be happy to set this up for you, and will need you to provide us with your domain login. PHOTOS: You can add up to 5 images with your local listing. Please photos to : local@groupworkflow.com VIDEOS: You can add a video to your local listing. Please upload the video to YouTube and send us the link (or we can create a YouTube Channel for you if not). When you have completed this form, please it to local@groupworkflow.com or fax it to our fax number Thank you! PART 2 of 2 Local SEO Questionnaire Where Are You Right Now? 80 Questions Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written marketing plan helps you focus on the important things you can do with the time and budget you have right now, and creates a sequence of improvements as your business grows. Knowing what is working and what s not and how to get the best return on your marketing investments is just good business. With modern technology, it is possible to measure results and know which marketing investments are creating profitable returns. At the end of the checklist, please describe where you are having the most difficulties with your marketing. We trust that even going through this checklist will give you new ideas and maybe help you remember some marketing tasks you forgot about or have questions about. General 1. I have an existing marketing plan in place for my business. Yes No 2. I have at least one person responsible for managing marketing. Yes No 3. Our staff is familiar with how we market our company s products and services. Yes No Market Research 4. I know who my target market is and I have a full written description of this market. Yes No 5. I ve narrowed down who in my target market is my most likely customer (age, sex, income level, location) 6. I ve estimated the number of customers in my target market who could potentially buy from me. Yes No 7. I know who my closest 3 competitors are, what services they offer and what their prices are. Yes No

4 8. I ve done a price comparison between my business and my closest competitors and have made notes on why someone would choose us over them and why someone might choose them over us. Yes No 9. I am aware of what income my business is capable of producing at the level it is currently at right now. Yes No 10. I subscribe to a newsletter or trade journal for my industry so that I stay current on what is happening within the industry. Yes No Marketing Methods Website 11. We have one and the address is: 12. We have more than one website and the other addresses are:

5 13. I have a keyword list for my business and check it regularly to keep it updated. Yes No 14. The information on our site is current and updated regularly. Yes No 15. Our website is easy to navigate and visitors can find the most important information from the home page. Yes No 16. Our website collects visitor information through a newsletter or special sign up offer. Yes No 17. We have an automatic message (autoresponder) that is sent out when someone subscribes. Yes No 18. Our phone number and address is listed on the home page and is easy to find. Yes No 19. We have a contact page on our site with a map or written directions (if appropriate) Yes No 20. We use a tracking number on our website to determine what calls are coming from it. Yes No The website answers the following questions: 21. An About Us page or something that tells the company s history. Yes No 22. Services and Products we offer are easy to see on the home page. Yes No 23. Different pages on the site give more information about the products and services we offer. Yes No 24. Enough information to answer a customer s questions, perhaps a frequently asked questions section. Yes No 25. The site has several informational articles on our area of expertise. Yes No 26. Client testimonials are posted that include a picture and name. Yes No 27. The site has clear, attractive photos of our products. Yes No 28. The site has a price list, prices with the products or menu *restaurant. Yes No 29. Photos of our personnel. Yes No 30. We have a system in place to collect addresses for clients and potential clients. Yes No 31. We use a spam protection marketing service like Constant Contact or icontact. Yes No 32. We produce regular newsletters for our customers and clients. Yes No 33. We keep track of the responses to our mailings to our list (opens, clicking on links, unsubscribe rates) Yes No 34. We occasionally send out special mailings such as one-time offers or alerts. Yes No 35. We have sequences that we use for events such as welcoming a new customer, a list of tips and hints, etc. Yes No Online Advertising Methods What online advertising methods does your business currently employ?

6 36. Pay Per Click such as Google Adwords. Yes No 37. Search Engine Optimization a variety of links, keywords and tags that are optimized to help customers find us using our most important offerings. Yes No Blogs 38. We have a blog on our website or our website is a blog. Yes No 39. We have a separate blog such as Blogger or WordPress. Yes No Social Media Marketing 40. Facebook Like Page (Fan Page) Yes No 41. Twitter account Yes No 42. LinkedIn account Yes No 43. GoogleBuzz account Yes No 44. MySpace Yes No 45. YouTube Channel Yes No 46. Flickr account Yes No 47. Our business is using these social marketing tools competently. Yes No 48. Our business needs help learning how to use these social marketing tools. Yes No Local Search Check off which Search Engines you ve set up and claimed your local search listings on. 49. Google Yes No 50. Yahoo Yes No 51. Bing Yes No Mobile Search Check off what you have set up. 52. Site optimized for mobile users. Yes No 53. Mobile landing page Yes No 54. Mobile Ads Yes No 55. QR Codes Yes No 56. SMS Yes No Directories Are you using online directories to market your business? 57. Online Yellow Pages Yes No 58. Yelp Yes No 59. Other Other Other Facebook Ads 60. Are you using Facebook ads? Yes No Banner Advertising on other sites? 61. Banner Network or Direct Cross Promotion Banners? Yes No Other Promotions

7 What other advertising methods do you use? 62. Referral program for existing customers. Yes No 63. Affiliate program for related business referrals. Yes No 64. Direct mail. Yes No 65. Radio ads. Yes No 66. TV ads. Yes No 67. Val Pak (or coupon deck) Yes No 68. Newspapers Yes No 69. Craig s List Yes No 70. Angie s List Yes No Street Visibility and Signage (If physical location is important) Our business has a sign that is easily visible from the street. Yes No Press Releases 72. Our business uses press releases to make announcements. Yes No Media Kits 73. Our business has an online, ready and printed media kit for media inquiries we might receive. Yes No Budget 74. I have an annual marketing budget. Yes No 75. Our marketing budget is based on a percentage of our gross revenue. Yes No 76. Average monthly spending for current marketing and advertising. Tracking How do you measure the effectiveness of your marketing methods? 77. I keep track of how a caller or new customer heard about us by asking them and writing it down. Yes No 78. I keep a spreadsheet tally of where calls and customers come from. Yes No 79. Our staff is trained to ask where a customer found out about us, including how they got to our website. Yes No 80. We have a system to separately track how our different marketing methods are working for getting new customers. Yes No What are your biggest marketing challenges and concerns?

8 LISTING CLAIMING Reinforce and own your online identity! Our specialist team will work with you to claim your listing on Google, Yahoo and Bing. Logins and passwords are exclusively yours. We walk you through the verification process to ensure success. URL SUBMISSIONS Your Website address will be submitted to Google Yahoo and Bing, as well as to the important DMOZ directory. We will make certain your site is being indexed by the major sites. (Note: DMOZ listing is subject to their editorial approval.) ID FOCUS With our ID Focus service we help reinforce a business s online identity as it appears on Google, Yahoo, Bing and Facebook. We take the data from the UBL listing and claim the listing on Google, Yahoo and Bing. This means the listing becomes owned and password protected for the user, with full details directly added to the profile. ID Focus also submits URLs to Google, Yahoo and Bing, and builds a Facebook Fanpage from the listing information. Users retain full access to their password after verifying the listings with the publishers. FACEBOOK Your Facebook Fanpage will become a critical factor in visibility online and work as a social connections with your customers. We work with the data you provide and help establish the page- it will be yours to control.. Reinforce Your Business s Online Identity ABOUT US Universal Business Listing is a Directory Industry service that allows businesses to post their business listing once and have it posted to all major Online Yellow Pages, Search Engines, 411 Directories and other vertical industry Directories. Universal Business Listing are a service of Name Dynamics, Inc with offices in New York City and Charlotte, NC. It was founded by Media and Telecommunications veterans, Doyal Bryant and Chris Travers. Name Dynamics, was recently acquired by Bounceback Technologies (BBTC). or more information on any of our products or services please contact us at:

9 Place your Name, company, phone & address here Online Yellow Pages Social Networks Portals and Guides Cell Phones and Mobile 411 Directories PLACE A PHOTO HERE [Place your logo here] Online Yellow Pages Social Networks Portals and Guides Cell Phones and Mobile 411 Directories

10 Place your logo here Online Yellow Pages Social Networks Portals and Guides Cell Phones and Mobile 411 Directories PLACE A PHOTO HERE