The ReloGroup LLC. Technical Specifications 5/14/2012. The Relo Group _ Technical Specifications pg. 1

Transcription

1 The ReloGroup LLC Technical Specifications 5/14/2012 The Relo Group _ Technical Specifications pg. 1

2 I. Overview: The ReloGroup will be a directory based, PHP site which generates revenue through advertisements, featured listings, and business accounts. II. Site Structure A. Overall homepage [123relocation.com] The overall homepage will contain the following: 1. Map Will allow users to select a state from an interactive map that points to the the corresponding state-based landing page (see section II.B State specific landing page(s)). 2. Featured Listings Listings (image and company name) will point users to corresponding exclusive business page, if available 3. Search and filtering Search results will be displayed in a list that contains the queried business, category, or location-based results. Selecting a business from the list will point to the business landing page, either exclusive or multiple, depending on setup. (see section II.F/G Multiple/Exclusive Business landing page(s)). Search will query the following: a. Keyword b. City Users will be able to refine their search with the following filters: a. State b. Category (12) 4. Browse Categories Users are able to select from a listing of categories from the homepage that direct to the corresponding category landing page (see section II.D Category specific landing page(s)) B. State Specific Landing page(s) [<state>.123relocation.com] Each state that contains business listings will have a designated landing page. The state specific landing pages will contain the following: 1. Static text sections a. State overall description b. About <state> c. Text ads 2. Featured Listings Listings (image and company name) will point users to corresponding exclusive business page, if available The Relo Group _ Technical Specifications pg. 2

3 3. Select a city All cities within the selected state that contain business listings will be auto-populated to a list. Selection of a city will direct to the corresponding city specific landing page. (see section II.C City specific landing page(s)). C. City Specific Landing page(s) [<state>.123relocation.com/<city>] The city specific landing pages will contain the following: 1. Featured Listings Listings (image and company name) will point users to corresponding exclusive business page, if available 2. Text/Links a. <city>, <state> description b. Text ads 3. Select a category Users are able to select from a listing of categories that direct to the corresponding business landing page, either exclusive or multiple, depending on setup. (see section II.F/G Multiple/Exclusive Business landing page(s)). D. Category Specific Landing page(s) [123relocation.com/<category>] 1. Map Will allow users to select a state from an interactive map that points to the state-based category landing page (see section II.E State-based Category Landing page(s)). 2. Featured Listings Listings (image and company name) will point users to corresponding exclusive business page, if available 3. Text/links a. <category> description b. Text ads E. State-Based Category Landing page(s) [<state>. 123relocation.com/<category>] Each state-based category landing page will contain the following: 1. Select a city All cities within the selected state that contain business listings within the specified category will be autopopulated to a list. Selection of a city will direct to the corresponding business landing page, either exclusive or multiple, depending on setup. (see section II.F/G Multiple/Exclusive Business landing page(s)). 2. Featured Listings The Relo Group _ Technical Specifications pg. 3

4 Listings (image and company name) will point users to corresponding exclusive business page, if available 3. Static Text a. <Category> description b. Text Ads 4. Contact Form (for leads) Leads are captured by the site back-end as well as sent to the corresponding business address. At this time, only the categories: Mortgage Loan and Real Estate, will have contact forms with the following content: a. Name (required text field) b. (required text field) c. Phone (text field) d. State (required dropdown) e. City (required dropdown that populates the active cities within the state) f. Message (text area) F. Multiple Business Listings page(s) [<state>.123relocation.com/<city>/<category>] Within the listing page(s) the following is included within each listing: 1. Name of business 2. Logo of business 3. Contact info: a. Phone number b. c. Website URL Users can arrive at the multiple business listing page(s) in the following ways: 1. When a category is selected from a city landing page and the city is specified to have multiple listings (see section II.C City Specific Landing page(s)). 2. When a city is selected from the state-based category landing page (see II: E State-Based Category Landing page(s)). G. Exclusive Business page(s) [<state>.123relocation.com/<city>/<category>] The exclusive business pages differ from multiple business listings because it displays only one business, rather than a list, on the page with the following information: a. Name of business b. Logo of business c. Contact info: i. Phone number ii. The Relo Group _ Technical Specifications pg. 4

5 d. Website URL e. Address f. Static text section g. Contact form (for leads) Leads are captured by the site back-end as well as sent to the corresponding business address. The contact form includes the following: i. Name (required text field) ii. (required text field) iii. Message (text area) iv. Submit (button) Users can arrive at the exclusive business listing page(s) in the following ways: 1. When a category is selected from a city landing page and the city is specified to have exclusive listings (see section II.C City Specific Landing page(s)). 2. When a city is selected from the state-based category landing page (see II: E State-Based Category Landing page(s)). III. Site Admin A. Category Management 1. Add/Edit/Delete categories The category cannot be deleted if there are active businesses under the category. Per category, admin is able to manage: a. Description b. Active/inactive c. Add subcategories All the same management features are available for subcategories (add/edit/delete, manage description/status). B. Featured Listings Management 1. Add/Edit/Delete the following for featured listings: a. Contact name b. Company name c. Street Address 1 d. Street Address 2 e. City f. State g. Zip h. i. Website link j. Header (40 character limit) The Relo Group _ Technical Specifications pg. 5

6 k. Description (500 character limit) l. Image upload 2. Manage location to display featured listing Admin is able to assign a featured listing to one or more of the following pages: a. Homepage b. Homepage 2 c. Designated state page d. Designated city page e. Main category page f. State-based category page C. Text Ads Management 1. Add/Edit/Delete the following for text ads: a. Contact name b. Company c. Street Address 1 d. Street Address 2 e. City f. State g. Zip h. i. Website link j. Header (40 character limit) k. Description (500 character limit) 2. Manage location to display text ad: Admin is able to assign a featured listing to one or more of the following pages: a. Designated City page(s) b. Designated State page(s) c. Designated Category page(s) D. City Management Per city, the admin is able to manage the following: 1. Add/Edit/Delete The city cannot be deleted if there are active businesses under the category. Per city, admin is able to manage: a. Description b. Active/inactive 2. Exclusive or Multiple The Relo Group _ Technical Specifications pg. 6

7 Per category, the admin is able to indicate what type of business listings are displayed to users. a. Exclusive (see section II.G #2 Exclusive Business page(s)). b. Multiple (see section II.F #2 Multiple Business Listing page(s)). E. State Content Management Per state, the admin is able to manage the following: 1. State image 2. State introductory paragraph 3. State description (about <state>) F. Business Listings Management Per business, the admin is able to manage the following: 1. Exclusive or Multiple listing a. Exclusive required info: i. Contact name ii. Company iii. Street Address 1 iv. Street Address 2 v. City vi. State vii. Zip viii. ix. Website link x. Description (500 character limit) xi. Upload imageyea xii. to send leads b. Multiple required info i. Contact name ii. Company iii. Street Address 1 iv. Street Address 2 v. City vi. State vii. Zip viii. ix. Website link The Relo Group _ Technical Specifications pg. 7

8 x. Description (500 character limit) xi. Upload image G. Leads Management (Contact Forms) Admin is able to sort the leads by the following: 1. City 2. State 3. Category 4. Date H. Blog Management Admin is able to manage the following: 1. Add/Edit/Delete posts IV. Sitemap structure To ensure that the site is found and is consistently indexed in search engines, the following flow is required (pages within boxes): Overall Homepage 123relocation.com State specific landing <state>.123relocation.com Category specific landing <category>.123relocation.com City specific landing pg(s) <state>.123relocation.com/<city> Select City Select State State-Based Category Landing pg(s) <state>. 123relocation.com/<category> Select Category Select City (whichever is applicable) Exclusive Business Listings <state>.123relocation.com/<city>/<category> Multiple Business Listings <state>.123relocation.com/<city>/<category> The Relo Group _ Technical Specifications pg. 8