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1 Ref: GRAPHIC DESIGNER Key Skills: catalogues brochures direct mail project management large format design & print layouts typography colour matching artworking illustrator photoshop indesign quark xpress freehand flash dreamweaver acrobat Market Sector: in-house studio print company Qualifications: BA Hons Graphic Communications BTEC Adv Graphic Design Salary Guide: 23,000 Ref: MARKETING PRODUCT MANAGER Key Skills: strategy implementation product promotion marketing communications campaigns copywriting arranging print agency liaison marketing literature production pos exhibitions project management budget management new product launches rebranding web updates brand management advertising direct mail Market Sector: building products interior products Qualifications: BA Hons Marketing BTEC ND Business & Finance Salary Guide: 30,000 Ref: PR ACCOUNT EXECUTIVE Key Skills: account management local & national pr campaigns copywriting press releases articles editorials & features media liaison relationship building campaign development stage managing media events arranging photo-calls sub-editing team management newsletters Market Sector: pr agency local newspaper Qualifications: NTCJ Cert BA Hons Media Studies Salary Guide: 23, page one

2 Ref: MARKETING COMMUNICATIONS COORDINATOR Key Skills: internal communications external communications pr campaigns community relations copywriting researching articles newsletters event organisation staff roadshows agency management dm campaigns customer research groups strategy website maintenance Market Sector: utilities local government Qualifications: BA Hons Business Studies BTEC GNVQ Adv Business Ref: MARKETING MANAGER Key Skills: strategic planning literature production case studies copywriting website management seo pr media liaison dm agency management budget management pricing & promotional activity project management npd campaign management Market Sector: it solutions brewery Qualifications: MSc Marketing BA Hons Salary Guide: 35,000 Ref: MARKETING ANALYST Key Skills: analysis customer satisfaction surveys market intelligence gathering presenting findings internal forecasting models strategic decision support supporting npd process with research & analysis database development market share measurement Market Sector: construction building products electrical products Qualifications: CIM Dip CIM Adv Cert Salary Guide: 34, page two

3 Ref: GRAPHIC DESIGNER Key Skills: concepts design advertising marketing materials artwork project management catalogues exhibition graphics corporate identity art direction photography packaging magazine layouts quark xpress photoshop illustrator indesign pagemaker corel draw word powerpoint excel Market Sector: agency publishing Qualifications: HND Graphic Design ND Graphic Design Ref: ACCOUNT EXECUTIVE Key Skills: client liaison relationship building account development presentation of concepts writing briefs creating schedules media planning media buying copywriting proof reading campaign management event management advertising online marketing internal communications tv campaigns Market Sector: full service agency Qualifications: BA Hons Media Salary Guide: 22,000 Ref: MARKETING COMMUNICATIONS EXECUTIVE Key Skills: in-house account management event management agency liaison planning promotional campaigns newsletters budget management copywriting brand management literature production advertising campaigns writing briefs Market Sector: automotive products b2b services Qualifications: CIM Prof Dip CIM Prof Cert BA Hons Salary Guide: 26, page three

4 Ref: MARKETING EXECUTIVE Key Skills: magazine production newsletter copywriting artwork dm event management seminars database management online marketing campaign management press releases agency liaison e-newsletters board reports budget management website management research advertising sales support Market Sector: business services agency healthcare Qualifications: NVQ Administration Salary Guide: 23,000 Ref: ONLINE MARKETING EXECUTIVE Key Skills: liaison with web designers copywriting for web link campaigns blogging directories social media reciprocal link campaigns keyword & phrase analysis ppc newsletter campaigns data capture campaigns website updates press advertising pr direct marketing campaigns marketing literature production events competitions Market Sector: travel company art leisure Qualifications: BA Hons Salary Guide: 24,000 Ref: GRAPHIC DESIGNER Key Skills: design for print magazine layouts advertising catalogues image sourcing photoshop quark xpress indesign freehand illustrator Market Sector: in-house studio publishing agency printer Qualifications: HND Graphic Design ND Graphics Salary Guide: 18, page four

5 Ref: AGENCY ACCOUNT MANAGER Key Skills: advertising branding pr promotions event launches presentations pitches client liaison/management studio briefing copywriting costings & estimates reports print television radio Market Sector: advertising agency pr agency Qualifications: BA Hons Ref: DIRECT MARKETING EXECUTIVE Key Skills: research direct mail retention strategies loyalty schemes promotions campaign delivery working within brand guidelines acquisition strategy customer profiling budget management agency liaison lead management systems data specifications Market Sector: retail business services Qualifications: CIM Adv Cert HNC Business Salary Guide: 21,000 Ref: MARKETING MANAGER Key Skills: marketing strategy budget management exhibitions dm campaigns branding literature design & production research new product development pr agency liaison new business development team leadership e- commerce advertising campaigns database management quark xpress photoshop illustrator Market Sector: manufacturing construction Qualifications: CIM Dip HND Business & Finance Salary Guide: 35, page five

6 Ref: JUNIOR GRAPHIC DESIGNER Key Skills: brochures advertisements flyers posters logos exhibition stands coding marketing proofing work preparing artwork for print quark xpress flash dreamweaver photoshop illustrator indesign html Market Sector: in-house studio freelance Qualifications: BA Hons Design Salary Guide: 17,000 Ref: PRODUCT MANAGER Key Skills: npd product launch retailer liaison buyer presentations supplier liaison new product concepts new market trend reporting exhibitions branding factory visits licensed products pricing analysis packaging design photoshop freehand Market Sector: jewellery fmcg retail Qualifications: BA Hons Product Design BTEC ND Art & Design Salary Guide: 26,000 Ref: MARKETING DIRECTOR Key Skills: strategic marketing budget management brand management rebranding brand launch product management npd pricing e-commerce communications advertising pr direct marketing planning team motivation & management Market Sector: fmcg lifestyle electrical manufacturing Qualifications: BSc Hons Business & Marketing Graphic Design skills Salary Guide: 43, page six

7 Ref: PR MANAGER Key Skills: pr strategy exhibition & event programme media relationship building internal communications newsletters press releases case studies/testimonials brand policing campaign management photo-calls assessment of campaigns copywriting Market Sector: b2b services pr agency Qualifications: BA Hons NCTJ Salary Guide: 27,000 Ref: ONLINE MARKETING MANAGER Key Skills: ppc e-marketing campaigns new site plans google adwords copywriting web analytics offline marketing collateral content management e-zine promotions keyword selection database maintenance Market Sector: it solutions b2b distribution Qualifications: CIM Prof Dip MSc Marketing BA Hons Salary Guide: 35,000 Ref: GRAPHIC DESIGNER Key Skills: design concepts taking & translating briefs corporate branding brochures newsletters dm leaflets posters exhibition graphics promotional items advertising quark xpress photoshop freehand illustrator Market Sector: full service agency publishing Qualifications: BTEC HND Graphic Design BTEC ND Graphic Design page seven

8 Ref: PR & EVENTS ADMINISTRATOR Key Skills: event coordination managing events calendar delegate liaison client liaison collateral production database maintenance press cutting management diary management proof reading general administration Market Sector: agency utility company Qualifications: BA Hons Salary Guide: 16,000 Ref: COMMUNICATIONS EXECUTIVE Key Skills: internal & external communications tender submissions marketing reports intranet event management pr business development project management crm database artwork creation copywriting product management Market Sector: construction retail Qualifications: BA Hons Business Studies CIM Prof Dip Ref: MARKETING EXECUTIVE Key Skills: literature production advertising graphic design event management statistics and analysis marketing reports brochure production campaign management database management newsletter production product management direct mail communications pr press releases Market Sector: fmcg finance Qualifications: BA Hons Marketing Salary Guide: 23, page eight