TELECOM ECOLE DE MANAGEMENT. Major ICT Business Management - Syllabus

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1 TELECOM ECOLE DE MANAGEMENT Major ICT Business Management - Syllabus Last update, February 2016

2 Major: ICT Buiness Management FALL SEMESTER STUDENTS MUST CHOOSE THEIR COURSES AMONG THE CHART BELOW. Page Class code Class title ECTS credits 3 ICT 5801 Policy and Regulation of ICT in Europe ICT 5802 Platforms and Digital Ecosystems 1, ICT 5803 Mobile Telecommunications Business Simulation (Simobiz) 2, MKT 5801 Market Research and Intelligence 2, QUA 5801 Data Analysis STR 5801 Business Modelling and ICT 1, TEL 5801 Global Telecomunications Strategies MKT 7501 Advanced B2B Marketing in Telecommunications MKT 7503 Innovation Project Management and Marketing 2 21 MK 7505 Current Issues 2,5 30 Project - PRO 7501 Workshops and project presentation PRO 7502 Project Work 6,5 Contact hours Total maximum Observation 2

3 ICT 5801 Policy and Regulation of ICT in Europe Learning objectives: - understand the European Framework for electronic communications - understand the functioning of European Institutions - explain the fundamental objectives of the European Policy - understand the main evolution of the Framework - Identify the reasons underlying these evolutions - evaluate the efficiency and the coherence of the system - identify the current policy issues and the reasons for future evolutions of the framework Learning goals: microeconomics, industrial organization Be prepared to take on responsibilities at an international level in the field of digital economy The course will alternate lectures, examples and discussions. Discussions will be based on students team work on particular issues. Final exam (50%) Team Work (50%) 3

4 ICT 5802 Platforms and Digital Ecosystems Learning objectives: - understand the concept of platforms - explain platform opportunities and creation - identify platforms - identify the main issue related to platforms strategy - analyse platform strategy - evaluate platform opportunity on a market - understand the concept of business ecosystem - explain and identify digital ecosystem Be able to apply this knowledge and to reason beyond the classical theoretical models Be prepared to take on responsibilities at an international level in the field of digital economy The course will alternate lectures, examples and discussions. Discussions will be based on students team presentation of cases. Final exam (50%) Team Work (50%) 4

5 ICT 5803 Mobile Telecommunications Business Simulation (SIMOBIZ) VIALE Pierre 4793; E415) Learning goals: -Integrate the various aspects of management (technical, financial, HR, marketing, etc.) -Discuss the impact of the introduction of new technologies in a trial and error process that allows for multiple options -Obtain a first-hand experience of decision making in key situations: bidding for a license, negotiating interconnection and MVNO agreements. Be prepared to take on responsibilities at an international level in the field of digital economy Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills Capacity to plan, organize, lead and collaborate within working groups Decision-making of competitive teams in a simulation, presentations Business performance of team measured by business indicators 5

6 MKT 5801 Marketing Research and Intelligence Introduction to the course: To understand the concepts and methodologies used for marketing research. At the end of this course, students will be able to identify opportunities for marketing research and use the appropriate tools and methodology. They will be able to conduct any type of research and present findings to a company. Learning goals: Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills Bases du Marketing et des statistiques Lectures, case studies, student research project, presentations. Class participation: 10% Quiz: 40% Project presentation: 50% 6

7 QUA 5801 Data Analysis Learning goals: - Preparing plan of data analysis - Use of data analysis techniques - Report preparation and presentation Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills Course, use of a data analysis software in computer classroom (SAS Enterprise Guide, SAS Enterprise Miner), student s research and presentations Project work: 100% 7

8 STR 5801 Business Modelling and ICT Learning goals: -Define the various dimensions of business models and their interaction -Examine the main parameters of successful business models -Design business cases and models -Learn from successful business models in various contexts -Appraise successful strategies Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills Be able to generate new ideas, steer innovation and management change in a competitive environment Course, case studies, student s presentations Design of business model and services (applications) 8

9 TEL 5801 Global Telecommunications Strategies Learning goals: -Define the globalisation of the telecommunications industry -Explain the main drivers and impacts of the globalisation of the telecommunications industry -Apply relevant analytical framework for globalisation issues -Differentiate between strategic profiles -Appraise successful strategies Learning objectives: Be prepared to take on responsibilities at an international level in the field of digital economy Be able to generate new ideas, steer innovation and management change in a competitive environment Course, case studies, student s presentations Grading Policy Case studies Contradictory presentations and debates knowledge tests 9

10 MKT 7501 Advanced B2B Marketing in Telecommunications Learning goals: -Define the specificities of BtoB marketing -Examine the implications for management and marketing -Analyse the nature and effects of relationships and networks -Apply BtoB marketing in the context of ICT industry Learning objectives: -Acquire in-depth knowledge in a specific area of study integrating technology and management -Be apple to apply this knowledge and to reason beyond the classical theoretical model -Be prepared to take on responsibilities at an international level in the field of digital economy Course, case studies, student s presentations Personal work, teamwork, test 10

11 MKT Innovation Project Management and Marketing Learning objectives: -Define the process starting from innovation and leading to the launch of products and services -Indentify the key success factors of such processes -Examine the interplay between the various functions involved -Assess new product projects and portfolios -Design business cases and plans -Design launch strategies and tactics Be prepared to take on responsibilities at an international level in the field of digital economy Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills Be able to generate new ideas, steer innovation and management change in a competitive environment Course, case studies, student s presentations Participation in class: 20% Case studies: 80% 11

12 MKT 7505 Current Issues Learning objectives: - Students will learn the latest industry and market trends Be prepared to take on responsibilities at an international level in the field of digital economy Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills Presentations by specialists Presentations by students Presentations by students (one individual, one by team) 12

13 PRO 7501 Workshops and Project Presentation Learning Objectives: -Define research questions -Design research approaches -Write research report -Present research findings Be able to apply this knowledge and to reason beyond the classical theoretical models Be able to generate new ideas, steer innovation and management change in a competitive environment Short methodological presentations Discussions over current project work Students' presentations Participation 13

14 PRO 7502 Project Work Learning Objectives: -Define research questions -Design research approaches -Write research report -Present research findings Be able to apply this knowledge and to reason beyond the classical theoretical models Be able to generate new ideas, steer innovation and management change in a competitive environment Personal work. Notice: this project work is backed by a workshop Grading Policy : Report: 70% Presentation: 30% 14