EDUCATIONAL TECHNOLOGY AND MASS COMMUNICATION PROGRAM

Transcription

1 EDUCATIONAL TECHNOLOGY AND MASS COMMUNICATION PROGRAM PROGRAM TITLE DEGREE TITLE Bachelor of Technology Program in Educational Technology and Mass Bachelor of Technology (Educational Technology and Mass ) B.Tech. (Educational Technology and Mass ) PROGRAM STRUCTURE Total program credit 130 credits 1. General Education Courses 31 credits 2. Field of Specialization Courses 93 credits 2.1 Fundamental Technology and Mass 24 credits 2.2 Technology and Mass Profession 44 credits 2.3 Elective courses in Specific Technology and Mass 9 credits 2.4 Project Courses 5 credits 2.4 Cooperative Education 11 credits 3. Free Elective Courses 6 credits 1. General Education Courses 31 credits 1.1 Core Courses 25 credits Physical Education GEN 101 Physical Education 1 (0 2 2) Moral and Ethics in Living GEN 111 Man and Ethics of Living 3 (3 0 6) Life Long Learning GEN 121 Learning and Problem Solving Skills 3 (3 0 6) Systematic Thinking GEN 231 Miracle of Thinking 3 (3 0 6) Note: Mathematics and science content are integrated in both GEN 121 Learning and Problem Solving Skills and GEN 231 Miracle of Thinking Wealth and Beauty GEN 241 Beauty of Life 3 (3 0 6) Technology, Innovation and Management GEN 351 Modern Management and Leadership 3 (3 0 6) Linguistics and LNG 101 General English 3 (3 0 6) LNG 102 English Skills and Strategies 3 (3 0 6) LNG 103 Academic English 3 (3 0 6) Note: 1. Student must to pass a Placement Test to divide two groups Group A: LNG 105, 106 and 107 Group B: LNG 106, 107 and Elective Courses 6 credits Physical Education GEN 301 Holistic Health Development 3 (3 0 6) Moral and Ethics in Living GEN 211 The Philosophy of Sufficiency Economy 3 (3 0 6) GEN 311 Ethics in Science-Based Society 3 (3 0 6) GEN 411 Personality Development and Public Speaking 3 (2 2 6) Life Long Learning GEN 321 The History of Civilization 3 (3 0 6) GEN 421 Integrative Social Sciences 3 (3 0 6) Systematic Thinking GEN 331 Man and Reasoning 3 (3 0 6) Wealth and Beauty GEN 341 Thai Indigenous Knowledge 3 (3 0 6) GEN 441 Culture and Excursion 3 (2 2 6) Technology, Innovation and Management GEN 352 Technology and Innovation for Sustainable Development 3 (3 0 6) GEN 353 Managerial Psychology 3 (3 0 6)

2 1.2.7 Linguistics and LNG 211 Effective Listening 1 (1 0 2) LNG 212 Oral Presentation Skills 1 (1 0 2) LNG 213 Laboratory Report Writing 1 (1 0 2) LNG 293 Thai for and Careers 3 (3 0 6) 2. Compulsory Courses 93 credits 2.1 Fundamental Technology and Mass 24 credits ETM 101 Fundamental Arts 2 (1 2 4) ETM 102 Mass 3 (2 2 6) ETM 103 Photography I 3 (2 2 6) ETM 104 Fundamental Broadcasting 2 (1 2 4) ETM 201 Innovation in Educational Technology and Mass 3 (2 2 6) ETM 202 Advertising and Public Relations 2 (1 2 4) ETM 203 Computer Based Graphics Design 3 (2 2 6) ETM 204 Multimedia Design 3 (2 2 6) ETM 205 Presentation Skills I 3 (2 2 6) 2.2 Technology and Mass Profession 44 credits ETM 111 Field Study 2 (0 4 4) ETM 112 Written and Spoken Thai Language for s 3 (2 2 6) ETM 211 Learning Psychology 2 (1 2 4) ETM 212 Radio Program Production 3 (2 2 6) ETM Dimension Computer Animation 3 (2 2 6) ETM 214 Web-Based Learning Lesson Creation 3 (2 2 6) ETM 215 Television Program Production 3 (2 2 6) ETM 216 Creative Writing 3 (2 2 6) ETM 311 Training for Educational Technology and Mass 3 (2 2 6) ETM 312 Statistics for Fundamental Research 2 (1 2 4) ETM 313 Instructional Design for Computer Multimedia Instruction 2 (1 2 4) ETM 314 Professional Experiences in Educational Technology and Mass 3 (0 6 6) ETM 315 Mass Media Literacy 3 (2 2 6) ETM 316 Production of Multimedia Computer Assisted Instruction 3 (2 2 6) ETM 317 Research Methodology in Educational Technology and Mass 3 (3 0 6) 2.3 Elective in Specific Technology and Mass 9 credits ETM 318 Design and Production of Printed Media 3 (2 2 6) ETM 341 Product Design 3 (2 2 6) ETM 342 Advanced Printing 3 (2 2 6) ETM 343 Light and Lighting for Photography 3 (2 2 6) ETM 344 Advanced Photography for Advertising 3 (2 2 6) ETM 345 Creative Thinking 3 (2 2 6) ETM 346 Visual Effect 3 (2 2 6) ETM 347 Media Design for Advertising 3 (2 2 6) ETM 348 Character Design of Graphics 3 (1 4 6) ETM 349 Advanced Multimedia Design and Creation 3 (2 2 6) ETM 350 3D Animation Computer 3 (2 2 6) ETM 351 Game Edutainment 3 (2 2 6) ETM 352 TV Production for Specific Group 3 (2 2 6) ETM 353 Innovation Websites Type: Dynamic Webpage 3 (1 4 6) ETM 354 Sound Design for 3 (2 2 6) ETM 355 Sound Work in the Studio 3 (2 2 6) ETM 356 Announcing and Voice Training for Mass Media 3 (2 2 6) ETM 357 Special Events Organize for 3 (2 2 6) ETM 358 Marketing 3 (2 2 6) ETM 359 New Media for Education and Mass 3 (2 2 6) ETM 360 Utilization and Maintenance for Educational Technology and 3 (2 2 6) Mass ETM 361 Presentation Skills II 3 (2 2 6) ETM 362 Learning Innovation Center Management 3 (2 2 6) ETM 363 Knowledge Management 3 (2 2 6) ETM 364 Self-Development for Being Entrepreneur 3 (3 0 6) 2.4 Project Courses 5 credits ETM 371 Educational Technology and Mass Seminar 1 (0 2 2) ETM 471 Educational Technology and Mass Project Study 1 (0 2 2) ETM 472 Educational Technology and Mass Project 3 (0 6 6)

3 2.5 Cooperative Education 11 credits ETM 391 Introduction to Educational Technology and Mass 2 (0 4 4) ETM 491 Co-operative Educational Technology and Mass 9 ( ) Training 3. Free Elective Courses 6 credits STUDY PLAN First Year First Semester GEN 111 Man and Ethics of Living 3 (3 0 6) GEN 121 Learning and Problem Solving Skills 3 (3 0 6) LNG 101 General English 3 (3 0 6) ETM 101 Fundamental Arts 2 (1 2 4) ETM 102 Mass 3 (2 2 6) ETM 104 Fundamental Broadcasting 2 (1 2 4) ETM 111 Field Study 2 (0 4 4) Total 18 ( ) Second Semester GEN 101 Physical Education 1 (0 2 2) GEN 231 Miracle of Thinking 3 (3 0 6) LNG 102 English Skills and Strategies 3 (3 0 6) ETM 201 Innovation in Educational Technology and Mass 3 (2 2 6) ETM 203 Computer Based Graphics Design 3 (2 2 6) ETM 204 Multimedia Design 3 (2 2 6) ETM 112 Written and Spoken Thai Language for s 3 (2 2 6) Total 19 ( ) Second Year First Semester LNG 103 Academic English 3 (3 0 6) ETM 103 Photography I 3 (2 2 6) ETM 202 Advertising and Public Relations 2 (1 2 4) ETM 211 Learning Psychology 2 (1 2 4) ETM 212 Radio Program Production 3 (2 2 6) ETM Dimension Computer Animation 3 (2 2 6) ETM 214 Web-Based Learning Lesson Creation 3 (2 2 6) Total 19 ( ) Second Semester GEN 241 Beauty of Life 3 (3 0 6) GEN xxx General Education Elective I 3 (x x x) GEN xxx General Education Elective II 3 (x x x) ETM 205 Presentation Skills I 3 (2 2 6) ETM 215 Television Program Production 3 (2 2 6) ETM 216 Creative Writing 3 (2 2 6) Total 18 (9+x 6+x 24+x) Third Semester First Semester GEN 351 Modern Management and Leadership 3 (3 0 6) ETM 311 Training for Educational Technology and Mass 3 (2 2 6) ETM 312 Statistics for Fundamental Research 2 (1 2 4) ETM 313 Instructional Design for Computer Multimedia Instruction 2 (1 2 4) ETM 314 Professional Experiences in Educational Technology and Mass 3 (0 6 6) ETM 315 Mass Media Literacy 3 (2 2 6) ETM xxx Educational Technology and Mass Elective I 3 (x x x) Total 19 (9+x 14+x 32+x) Second Semester ETM 316 Production of Multimedia Computer Assisted Instruction 3 (2 2 6) ETM 317 Research Methodology in Educational Technology and Mass 3 (3 0 6) ETM 318 Design and Production of Printed Media 3 (2 2 6) ETM 371 Educational Technology and Mass Seminar 1 (0 2 2) ETM 391 Introduction to Educational Technology and Mass 2 (0 4 4) Training ETM xxx Educational Technology and Mass Elective II 3 (x x x) XXX xxx Free Elective I 3 (x x x) Total 18 (7+x 10+x 24+x)

4 Fourth Year First Semester ETM 471 Educational Technology and Mass Project 1 (0 2 2) Study ETM 491 Co-operative Educational Technology and Mass 9 ( ) Training Total 10 ( ) Second Semester ETM 472 Educational Technology and Mass Project 3 (0 6 6) ETM xxx Educational Technology and Mass Elective III 3 (x x x) XXX xxx Free Elective II 3 (x x x) Total 9 (x 6+x 6+x) COURSE DESCRIPTIONS GEN 101 Physical Education 1 (0 2 2) This course aims to study and practice sports for health, principles of exercise, care and prevention of athletic injuries, and nutrition and sports science, including basic skills in sports with rules and strategy from popular sports. Students can choose one of several sports provided, according to their own interest. This course will create good health, personality and sportsmanship in learners, as well as develop awareness of etiquette of playing, sport rules, fair play and being good spectators. GEN 111 Man and Ethics of Living 3 (3 0 6) This course studies the concept of living and working based on principles of religion, philosophy, and psychology by fostering students morality and ethics through the use of knowledge and integrative learning approaches. Students will be able to gain desirable characteristics such as faithfulness, social responsibility, respect of others, tolerance, acceptance of differences, selfdiscipline, respect for democracy, public awareness, and harmonious co-existence. GEN 121 Learning and Problem Solving Skills 3 (3 0 6) This course aims to equip students with the skills necessary for life-long learning. Students will learn how to generate positive thinking, manage knowledge and be familiar with learning processes through projects based on their interest. These include setting up learning targets; defining the problems; searching for information; distinguishing between data and fact; generating ideas, thinking creatively and laterally; modeling; evaluating; and presenting the project. GEN 231 Miracle of Thinking 3 (3 0 6) This course aims to define the description, principle, value, concept and nature of thinking to enable developing students to acquire the skills of systematic thinking, systems thinking, critical thinking and analytical thinking. The Six Thinking Hats concept is included. Moreover, idea connection/story line and writing are explored. Examples or case studies are used for problem solving through systematic thinking using the knowledge of science and technology, social science, management, and environment, etc. GEN 241 Beauty of Life 3 (3 0 6) This course aims to promote the understanding of the relationship between humans and aesthetics amidst the diversity of global culture. It is concerned with the perception, appreciation and expression of humans on aesthetics and value. Students are able to experience learning that stimulates an understanding of the beauty of life, artwork, music and literature, as well as the cultural and natural environments. GEN 351 Modern Management and Leadership 3 (3 0 6) This course examines the modern management concept including basic functions of management planning, organizing, controlling, decision-making, communication, motivation, leadership, human resource management, management of information systems, social responsibility and its application to particular circumstances. GEN 211 The Philosophy of Sufficiency Economy 3 (3 0 6) This course emphasizes the application of previous Thai economic development approaches, the problems and impacts of the development, the rationale for applying the concept of sufficiency

5 economy to Thai society, the meaning and fundamental concept of the philosophy of sufficiency economy, and the application of this philosophy to lifestyles at individual, community, organization, and national levels. The study covers relevant case studies as well as the Royal Projects. GEN 301 Holistic Health Development 3 (3 0 6) The objective of this course is to develop students holistic knowledge on heath development for good life quality. The course emphasizes both physical and mental health care promotion, including composition of wellness; factors affecting health; integrated health care; nutrition; immunity strengthening; sanitation; competent reinforcement of physical activities to empower the smart personality and the smart mind, and to facilitate healthy and balanced emotional development; preventing and solving problems on mental health; practices in concentration, meditation and self-understanding; definition of wellness by WHO; and information on general health check up and physical fitness tests. GEN 311 Ethics in Science-based Society 3 (3 0 6) This course will explore a variety of ethical and social issues in science and technology. Students will study basic theories of ethics from the West and the East. They will learn how to apply these theories to contemporary cases. They will be asked to critically evaluate the role of the scientist in society, and to become aware of complex ethical issues facing scientists in different professions. Case studies will be used extensively throughout the course, with an emphasis on critical debate. The goal of the course is to enable each student to develop an understanding of conflicting opinions regarding science and technology, and to define and refine their own ethical code of conduct based on evaluation of arguments from differing viewpoints. GEN 321 The History of Civilization 3 (3 0 6) This subject covers the study of the origin and development of civilization during the five historical periods prehistoric, ancient, middle age, modern, and the present period. The study will focus on significant social, economic and political events resulting from values and attitudes due to customs, beliefs and innovations, including the ability to communicate through art and literature based on several perspectives and periods. GEN 331 Man and Reasoning 3 (3 0 6) The purpose of this course is to develop analytical thinking skills and reasoning; deductive and inductive approaches; reasoning approaches of the East and the West; and, a case study of formal and informal reasoning of everyday life. GEN 341 Thai Indigenous Knowledge 3 (3 0 6) This is a study of indigenous knowledge in different regions of Thailand with a holistic approach, including analyses from scientific, technological, social science and anthropological perspectives. Students will learn how to appreciate the value of indigenous knowledge and recognize the ways in which such knowledge has been accumulated lifelong learning of indigenous people and knowledge transfer between generations. Students will learn to become systematic, self-taught learners. GEN 352 Technology and Innovation for Sustainable Development 3 (3 0 6) This course is the study of the definitions, concepts and roles of technology and innovation in the creation of wealth, and their impact on society and humanity. The course will explore the policies, strategies, and tools for synthesizing and developing technology and innovation for a wisdombased society together with ethics in management. Students will study the exploitation and protection of intellectual property as a result of technology and innovation. GEN 353 Managerial Psychology 3 (3 0 6) This course focuses on the fundamental concepts of psychology and management of human behavior in an organization, including psychological factors and their effect on human working behavior such as attitude, communication, social influences and motivation. Moreover, it will incorporate organizational behavior modification, conflict management, and leadership and organizational effectiveness. GEN 411 Personality Development and Public Speaking 3 (2 2 6) This course aims at developing public speaking skills and personalities of students. The course will cover a diverse range of abilities and skills such as good manners, attire, social rules, communication psychology, and verbal and non-verbal languages. Students are expected to gain these useful skills, including giving reasons, discussion, negotiation, persuasion, presentation, and application of technology for communication.

6 GEN 421 Integrative Social Sciences 3 (3 0 6) This course integrates four major contents in social sciences, i.e., society and culture, economics, politics and laws, and the environment. The course also covers interesting contemporary social issues, such as ethnic problems, resource distribution, political instability, and environmental deterioration. GEN 441 Culture and Excursion 3 (2 2 6) This course aims to encourage students to learn and understand culture and culture exchange on both local and international aspects. Students will comprehend the diversities of ways of life through excursion-based learning, and understand the key role of language used for communication and tourism management. LNG 101 General English 3 (3 0 6) This course aims at developing thinking skills, self-access learning skills, the four language skills, and positive attitudes towards English. Learner-centeredness is emphasized in the teaching and learning approaches. The use of learning innovation and technology is integrated in learning English through a variety of contents and contexts to enhance communicative activities and learning opportunities both inside and outside the classroom. In terms of reading and grammar, the course aims to enable learners to read and analyze complex sentences, and be able to use appropriate reading strategies in understanding and extracting main ideas. In terms of writing, learners are expected to be able to write short messages, and effectively use a dictionary for writing. In terms of speaking, learners are expected to be able to accurately and appropriately participate in a short daily-life conversation, use simple classroom language, tell a story, and explain a simple situation. In terms of listening, they should be able to listen to short texts or short conversations, and use appropriate listening strategies. LNG 102 English Skills and Strategies 3 (3 0 6) This course aims at developing thinking skills, the four language skills, English skills, and strategies for language learning and autonomous learning. Teaching and learning are learner-centered. The use of learning innovation and technology is integrated into the course. Learners are involved in cooperative learning activities that require effective thinking, analytical skills, problem-solving, and information literacy skills. In terms of reading, the course aims to equip learners with appropriate strategies to read both for information and for pleasure, enable them to extract the main ideas of a passage, make a summary, and take notes from reading. In terms of writing, the course emphasizes process writing, paragraph writing, and an appropriate use of references, as well as writing tools such as a dictionary and a grammar book for effective self-editing. In terms of speaking, the course focuses on presentation skills and communication strategies to enable learners to exchange information, share ideas and express opinions. In terms of listening, the course aims at promoting listening strategies, listening at a paragraph level, listening for gist, and listening for specific information. LNG 103 Academic English 3 (3 0 6) This course aims at fostering the four language skills, thinking skills, academic English, strategies for English language learning, autonomous learning, and positive attitudes towards English and learning. The course is learner-centered, and learning innovation and technology are integrated into language learning. English is used as a learning tool to gain information and to do varieties of activities. In terms of reading, the course aims to enable learners to read academic texts, and to be able to summarize the main points, critically analyze the text, and express their opinions on the topics. In terms of writing, the course aims at essay writing and appropriate use of references and citation. In terms of listening and speaking, learners will listen to an English lecture and make a presentation. Learners will be able to ask and respond to questions, share ideas, and do impromptu speaking. LNG 211 Effective Listening 1 (1 0 2) The aim of the course is to provide additional practice in English-language listening, in support of students existing core discipline. The class concentrates on listening tips and strategies, with particular focus on note-taking skills. Emphasis is given to topics in the students core discipline and the use of realistic recordings of conversations and lectures in their field of study. LNG 212 Oral Presentation Skills 1 (1 0 2) The aim of the course is to reinforce knowledge of the basic elements of effective oral presentation. Importance of verbal and non-verbal communication will be highlighted throughout the course. Training on pronunciation, the use of transition signals and effective use of visual aids will also be focused. Self and peer assessment will also be encouraged to foster further improvement.

7 LNG 213 Laboratory Report Writing 1 (1 0 2) The aim of the course is to reinforce knowledge of the basic elements of writing at the sentence, paragraph and essay level as well as to enable students to write a report in a format appropriate to their content-area courses e.g. a lab report. Grammar and organization will be combined with student practice at every step. In addition, the class will cover an introduction to summarizing and paraphrasing skills in order to reinforce students awareness of problems about plagiarism. LNG 293 Thai for and Careers 3 (3 0 6) The purpose of this course is to develop knowledge and skills for communication. The content of the course emphasizes the use of language for specific purposes, analysis and solving problems in communication. The course also emphasizes the accurate use of Thai language according to accurate grammatical features. The course integrates the four language skills: reading, listening, speaking and writing. The activities aim to equip the students with the skills of reasoning, analyzing interpreting and summarizing of news, messages, conversations, and articles from different kinds of media. The activities also focus on effective and efficient communication for specific purposes, serving learners interest and applications according to their future careers. ETM 101 Fundamental Arts 2 (1 2 4) Understanding of basic principles, philosophy of arts design, theories and practice of vision design, arts of communication, figures and shapes, light and color, two and three dimensional natural and geometric forms, design of message elements for visual communication and arts creations. ETM 102 Mass 3 (2 2 6) Fundamental concepts of communication including objectives, processes, interpersonal communication models, and mass communication. Principles of mass communication. Impacts of mass communication technology towards message recipients. Mass communication system in Thai society. Law, journalist ethics, and mass communication association. ETM 103 Photography I 3 (2 2 6) Principles of colored and black and white photography. Digital photography. Practice of outdoors photography. News photography. Photo files management. Photograph printing. Various styles of photograph presentation. ETM 104 Fundamental Broadcasting 2 (1 2 4) Basic principles of broadcasting. Sound origin. Physical characteristics and elements of sound. Sound movement and absorption. Sound recording. Components and sound recording devices in broadcasting. Principles of recording and broadcasting on radios and computers. ETM 111 Field Study 2 (0 4 4) Students will have further knowledge and professional experience by visiting and studying other organizations related to their field of study. They will be able to present their field study in groups and discuss the concepts as well as the benefits gained from the field study. ETM 112 Written and Spoken Thai Language for 3 (2 2 6) Common characteristics of Thai language communication. The development of the four language skills; speaking, writing, reading, and listening. The analysis of a variety of written texts, effective report writing for dissemination and individual communication. ETM 201 Innovation in Educational Technology and Mass 3 (2 2 6) Meanings. Basic concepts and principles of innovations and educational technology and mass communication including criteria for categorizing innovations. The importance of contemporary educational technology and mass communication innovations. The process of innovations and technology development together with the adoption and distribution and trends of innovations in educational technology and mass communication. ETM 202 Advertising and Public Relations 2 (1 2 4) Meanings. Significance and roles of advertising and public relations. Campaign planning. Advertising and public relations administration. The use of conventional and new media together with special activities for effective advertising and public relations.

8 ETM 203 Computer Based Graphics Design 3 (2 2 6) The study of principles and processes of design. Element arrangement. Use of colors as well as psychology of color use. Computer graphics design and two and three dimension media construction along with the study of technologies and innovations of graphics. ETM 204 Multimedia Design 3 (2 2 6) Basic knowledge of multimedia. Roles and significance of multimedia. design. Psychological design. Strategies to design and create computer media. Principles of effective presentation. Students will be assigned to design and create a multimedia content and present it in class. ETM 205 Presentation Skills I 3 (2 2 6) Concepts and stages of presentation. Appropriate presentational personality. Techniques and ways of presentation using technology. Media verbal and nonverbal language for presenting ideas and learning outcomes, individual and group presentation training. ETM 211 Learning Psychology 2 (1 2 4) Theories of instruction. Learning styles. Development of learning and teaching styles together with the development of critical thinking. Creative thinking and systematic thinking. The design and management of learning experience. The integration of knowledge of related disciplines alongside the implications of collaborative learning. Techniques of knowledge management with emphasis on using and creating media based on the learning theories as well as the management of student-centered learning and also the assessment of the learning outcomes. ETM 212 Radio Program Production 3 (2 2 6) Prerequisite: ETM 104 Sounds in fieldworks, sounds in acoustic works, sounds in mass media, and sounds in online works. s with sounds as well as sound production to accompany various types of media. Script writing. Program production in addition to speech and announcement. ETM 213 2D Animation Computer 3 (2 2 6) Two dimensions animated media design by computer. Basic knowledge of image creation by computers. Theories and principles of movement. Creation and presentation suitable for other kinds of media. ETM 214 Web-Based Learning Lesson Creation 3 (2 2 6) Elements of web-based learning. Content analysis and instructional strategies. Multimedia and interactional design. Lesson development processes, online lesson evaluation. Course management system and learning management system. Students will be assigned to work on a project to create a web-based learning. ETM 215 Television Program Production 3 (2 2 6) Theories and principles of television program production indoor and outdoor. Script writing for various TV programs. Single-camera and multi-camera production. in TV program production in advanced technology for TV program production. Televising via network and digital recording. ETM 216 Creative Writing 3 (2 2 6) Concepts and creative thinking development process. Creative thinking activities. Creative writing skills. The study of various genres of creative writing. Individual and group creative writing practice in a wide range of forms for learning communication and mass communication purposes. ETM 311 Training for Educational Technology and Mass 3 (2 2 6) Principles. meanings, and significance of personnel development. Devices and methods. Demand analysis for training. Training course planning and management. Evaluation and observation. During the training period, students will be assigned to write a proposal necessary for educational technology and mass communication. ETM 312 Statistics for Fundamental Research 2 (1 2 4) Basic statistics and fundamental research. Population and sample group. Sampling method. Principles of probabilities. Data collecting and research instrument quality examining. Validity and reliability analysis. Difficulty level distribution. Instrument efficiency. Data level and descriptive

9 statistics. Studying achievement measurement. Hypothesis testing. Analysis of relation value among variables. research report writing on educational technology and mass communication. ETM 313 Instructional Design for Computer Multimedia Instruction 2 (1 2 4) Multimedia and principles of designing computer multimedia Instruction. Forms and systems used in lessons. Learning psychology in design and process in producing each type of computer multimedia. ETM 314 Professional Experiences in Educational Technology and Mass 3 (0 6 6) An integration of knowledge relevant to courses on educational technology and mass communication within professional and specialized field. Students will study and perceive the information concerning professional guidance, morals and ethics, skill and experience enhancement for future career. Students can apply the knowledge and experience gained for their future career. ETM 315 Mass Media Literacy 3 (2 2 6) Meanings. Objectives and approaches to media literacy including roles. Influences and effects of mass media. The usefulness of mass media, language, types, and data presentation together with how to improve skills in understanding media. Selecting and perceiving media. Evaluating the information as well as criticizing the way the information is presented in all kinds of media in addition to virtue and ethics in presenting the information. ETM 316 Production of Multimedia Computer Instruction 3 (2 2 6) Prerequisite: ETM 313 Basic knowledge of multimedia computer instruction and need analysis in multimedia computer instruction production in terms of content analysis, strategies for instruction, steps in multimedia computer instruction, and lesson production as well as implementation and evaluation of the lesson. Students are required to do a project and produce a multimedia computer instruction. ETM 317 Research Methodology in Educational Technology and Mass 3 (3 0 6) Basic knowledge of research, meanings of research. Roles of research. Types and quality of research. Directions of research in educational technology and mass communication as well as language used in educational technology and mass communication. Research and methodology. Frameworks. Steps and forms of research. Data analysis and basic statistics essential for educational technology and mass communication in conjunction with research presentation. Summarization and discussion. Research proposal writing and report writing related to educational technology and mass communication. ETM 318 Design and Production of Printed Media 3 (2 2 6) Meanings and history of printed media. Types of printed media. Roles, functions, and responsibilities of printed media. Quality of printed media including packaging. Printing system. Digital printing. Technology in printing. Management and environment in printing business. ETM 341 Product design 3 (2 2 6) Principles and strategies of product design in relation to systematic procedure. Branding, differentiation for outstanding selling points. Consumer psychology. Marketing study. Research process. Design process and design in practice. ETM 342 Advanced Printing 3 (2 2 6) Printing media and packaging characteristics. Printing system. Computer programs for designing and developing processes of advanced printing; books, magazines, newspapers, and other printing materials. Book format developmental processes. Book layout together with problem solving concerning printing developmental processes for educational technology and mass communication. ETM 343 Light and Lighting for Photography 3 (2 2 6) Nature of light. Light characteristics. Natural light and artificial light. Advanced lighting principle. Light analysis. Light value for photography. Color value analysis for color photography. Zone system. Light receiving control and highlighting dynamic ranges.

10 ETM 344 Advanced Photography for Advertising 3 (2 2 6) Principles of photograph creation for advertising including a range of photography processes and techniques; indoor and outdoor photography, photos of models, computer programs for photograph development as well as photograph evaluation for advertising. ETM 345 Creative Thinking 3 (2 2 6) Meanings. Values and creative thinking principles. Lessening problems and obstacles in working environment. Standard value creation for creativity development. Brainstorming principles for new concepts and thinking outside the box. ETM 346 Visual Effect 3 (2 2 6) Prerequisite: ETM 203 Visual effect processes. Graphic combination for both still and motion pictures. Designing principles. Storylines. Data preparation for communication. Lighting. Special techniques for picture creation. Computer skills for movie production and other media. ETM 347 Media Design for Advertising 3 (2 2 6) Advertising design concepts. Consumer analysis for advertising. Arts principles and techniques for advertising design suitable for particular targets and types of media; printing media, outdoor media, radio and television, new media, advertising design value analysis together with current trends of advertising design. ETM 348 Character Design of Graphics 3 (1 4 6) Characters created for many purposes: cartoons, presenters, mascots, and computer animation. The character development is evaluated by principles of creating character background and personalities. ETM 349 Advanced Multimedia Design and Creation 3 (2 2 6) Advanced multimedia creation. Design for interaction between users and computers. Psychological theories used to design and create multimedia including such activities as planning, the production process, and multimedia evaluation. Students will apply theories to design and create multimedia for class presentation. ETM 350 3D Animation Computer 3 (2 2 6) Basic knowledge of 3D animation, principles of 3D animation for communication and education by computers, and process of 3D animation production. ETM 351 Game Edutainment 3 (2 2 6) Principles and theories of game edutainment development. Educational psychology for computer game creation. Design of characters and settings in game edutainment. Planning. Production process and evaluation of game edutainment. A project on the application of relevant principles and theories of game edutainment. ETM 352 TV Production for Specific Group 3 (2 2 6) Prerequisite: ETM 215 Radio and television production processes for particular groups. Complicated format and content of program creation. Target audience and market analysis for teaching. Learning and public relations via a number of techniques and processes of program production. Applications of radio and television for knowledge dissemination. Television and internet evaluation beneficial for learning and mass communication. ETM 353 Innovation Website Type: Dynamic Webpage 3 (1 4 6) Prerequisite: ETM 214 Basic knowledge and principles of dynamic webpage design. Data base design. The application of dynamic webpage for teaching and learning and internet communication. Installation. Data administration. Database creation. Teaching and learning on the internet. Internet basedcommunication and online business. ETM 354 Sound Design for 3 (2 2 6) Knowledge and principles of sound creation by computer programs. Basic knowledge of sound management. Sound recordings. Sound theories. Basic music theories. Computer program recordings. Correcting, using sounds and sound effect for recording in educational technology and mass communication.

11 ETM 355 Sound Work in the Studio 3 (2 2 6) Knowledge and principles of sound engineer work in the studio in both analog and digital systems. Equipment used in a recording studio. Basic theories and principles of sound. Nature of sound waves. Computer programs for recording. Correcting. Adjusting and mixing sounds. Types of studios. The maintenance of equipment and tools used in a studio. ETM 356 Announcing and Voice Training for Mass Media 3 (2 2 6) Study and perform concerning about the correct voice for speech, conversation, reading and lecture. Understanding the role and skill of reporter, master of ceremony, moderator, and lecturer in the mass media. ETM 357 Special Events Organize for 3 (2 2 6) Study in character, principle, media selection, and special event for mass media. Planning. Organizing special event for communication by performing the practice with the presentation of project, objective, strategy, and organizing special event for communication and also evaluating the event. ETM 358 Marketing 3 (2 2 6) Meaning roles and importance of marketing communication the application of marketing communication tools and other marketing mixed. Factors, planning and decision making when using marketing communication tools for reaching organization objectives efficiently. ETM 359 New Media for Education and Mass 3 (2 2 6) Meanings. Types and values of new media due to communication technology, internet and other wireless networks. Principles of design. Development and information services through new media. New media evaluation for appropriate dissemination on online society. ETM 360 Utilization and Maintenance for Educational Technology and Mass 3 (2 2 6) Benefits and significance of equipment in educational technology and mass communication with emphasis on equipment classification. Systematic maintenance for equipment in Educational Technology and Mass. Equipment store room as well as the personnel responsible for the maintenance of the equipment. ETM 361 Presentation Skills II 3 (2 2 6) Prerequisite: ETM 205 Techniques and ways of presentation. Verbal and nonverbal presentation. Proper presentational personality. Appropriate use of media and technology in various educational communication and mass communication situations. Individual and group presentation practice as well as practice in giving comments and criticizing presentations. ETM 362 Learning Innovation Center Management 3 (2 2 6) Principles of planning and managing resources center for individual and group learning through media as educational tools both in formal and non-formal lifelong education. ETM 363 Knowledge Management 3 (2 2 6) Management of knowledge to enhance the organizational abilities via processes in seeking the knowledge inside and outside the organization, and the promotion of knowledge exchange of knowledge and experience among the personnel in the organization with the aim to make the personnel qualified, systematic and able to utilize technology in transforming the knowledge with efficiency. ETM 364 Self-development for Being Entrepreneur 3 (3 0 6) Positions of entrepreneurs in society. Intelligence creation. Tools for entrepreneurial development. Obstacle conquering and success. Business opportunities. Finance and investment. Business planning. Finance planning. Market planning, business law, direct sales, franchises, export and business ethics. ETM 371 Educational Technology and Mass Seminar 1 (0 2 2) Study and discussion of the problems related to educational technology and mass communication or other relevant problems to summarize and create a portfolio as well as write suggestions for further revision in an appropriate form of seminar.

12 ETM 471 Educational Technology and Mass Project Study 1 (0 2 2) Students will work in groups or as an individual under the direction of their advisors. Each group or each individual will study the body of knowledge based on theories for the answers of their study. They will plan and work in the form of project proposal and project planning. ETM 472 Educational Technology and Mass Project 3 (0 6 6) Prerequisite: ETM 471 Students will work in groups or as an individual under the direction of their advisors. Each group or student will search, examine, analyze, and synthesize the information systematically to be able to create a tool leading to a project proposal. ETM 391 Introduction to Educational Technology and Mass 2 (0 4 4) Training Students must be well prepared in terms of knowledge and experience before the actual training in a company joining the co-operative education practice scheme. During the training, the students will be advised by the teacher and the experts in educational technology and mass communication to help them gain profound knowledge and understanding of the educational technology and mass communication company in order to work with efficiency and satisfaction. ETM 491 Co-operative Educational Technology and Mass 9 ( ) Training Real professional practice with an integration of social sciences. Educational technology and mass communication. Computer and information technology. Students will be apprenticed to professional institutes and organizations under the direction of their advisors and their training place.