Abstract. Shahram Gilaninia 1, Mohammad Taleghani 2, Mohsen Eshghi Mohammadi 3* 2. Statement of Problem
|
|
- Mervin Smith
- 8 years ago
- Views:
Transcription
1 The Impact of Public Relations Performances on Market Share of Firms (Case Study: Power Battery Manufacturing In Isfahan) Shahram Gilaninia 1, Mohammad Taleghani 2, Mohsen Eshghi Mohammadi 3* 1,2 Associate Professor of Department of Industrial Management, Islamic Azad University Rasht Branch, Rasht, Iran 3* M.A. Student of Business Management, Islamic Azad University Rasht Branch, Rasht, Iran (corresponding Author) Abstract The objective of this study is investigating the impact of public relations performances on market share of firms. Research method is applied. Statistical population includes customers in power battery manufacturing that is in the area of Isfahan province(iran). In this study sample size consisted of 196 persons. Sampling method is done randomly. For data collection and information have been used exploring documents and questionnaires. Content validity is used for validity of the questionnaire and Cronbach's alpha coefficient is used to determine reliability. Cronbach's alpha coefficient obtained 0/84. Thus questionnaire is reliable. Data collected from the questionnaires analysis by using SPSS computer software and descriptive and inferential statistics. the result show that there is relationship between advertising, organization's reputation, and aftersales service and market share of products. Keywords: Advertising, Organization's Reputation, After-Sales Service, Market Share of Products 1. Introduction Specialist and educated public relations has not been placed on the top of public relations of organizations in the country. It causes that even people working in public relations do not have a correct and scientific understanding of the nature of public relations. To solve this problem, having of higher education in the fields of public relation for selection of public relation official should be necessary. Through this way, possibility of practical experience using proper and scientific methods would be available to technical experts of the public relations and the true nature of public relations would be achieve (Laver,1989). Review of chart of public school students shows that specialized courses for students of public relations is about 15 unit which are not really dealing with issues of public relations, and other units are in common with the field of journalism while there is a large differences in the nature of these two groups. This issue and lack of the public relations graduate studies in universities causes that graduates of public relations may not be familiar with issues of professional public relations. To solve this problem, courses of the public relations should be revised so that students would be familiar with the nature and functions of public relations at the beginning of entering to this field until the end of study, therefore they will learn more and more specialized issue about public relations. Establishment of graduate studies programs and sending students abroad for a degree in public relations can resolve these weaknesses in the country's educational system (Armour, 2006). It is seems that this lack of awareness or concern of managers and public relations may be the use of new technologies. To solve this concern, the directors and officers of public relations should be familiar with phenomenon of electronic public relations (Bertrand et al, 2005). In addition, the younger and expert power should be used to convey the unfinished activities to an acceptable level. Unfortunately, in Iran, however the private sector is expanding and becoming more powerful every day, but the importance and role of public relations has not been understood yet. In most private organizations, there is no public relations section, or if there is, does not do any particular activity. Public relations in some private organizations plays a role of formalities unit same as public relations in government organizations. Trade agencies of public relations and specialty publications in this field have more responsibility to solve this matter. They should make the private sector familiar with the capabilities and potential resources of public relations and the role of good public relations in development of organization. Through this, they can help public relations of the private sector to be active. This study aims to examine the impact of public relations on the market share. 2. Statement of Problem It is said that public relations is a link between government and people, and is one of the most important tools to inform society and be informed of public opinion and their reflection to politicians. In other words, public relations with effective performance can play a critical role for communication between government agencies and the public. Therefore, the gap between the official and people would reduce and the decision tends to the public interest and the field of realization of a democratic society would be provided. This role of public relations is an overall role in society which is responsible for making policy, planning, achieving COPY RIGHT 2013 Institute of Interdisciplinary Business Research 357
2 goals and assessment of success or lack of success (Winch, 1985). Achieving such a role will seek an organization to correctly recognize the role of public relations and support them.. This support in the terms of trust can be more efficient because under the shadow of trust of high-level managers, the public authority would be established. Other support such as material and human support obtained by confidence and authority. When the issue of authority in the organization may be considered, create a major problem in the organizational structure because Top-level managers and some mangers with same level measure their position compared with the role of public relations in the organization more poorly and are unaware that achievements in the public relations resulting efforts of staff of the unit is for overall organizational authority and according to the public relations structurally and philosophy could not have acted lonely and looking for a non- organization profit (Cazeneuve,1974). Naturally function of public relations director after some time spent on knowledge of structure and institutional capacity and individual in inter-and intraorganizational not only guide past procedure, but inclined to other approach, that public people consider these changes resulting from evolution. This deviation appears in the shadow of the demands of managers, lack of individually expertise, lack of experience and knowledge in the fields of public relations, most of all in the policy and in practice so managers waste both material and human resources that in addition to wasting energy and human resources and lack of achieving to organizational goals have influenced attitudes and definitions of public relations in the minds of managers levels and socializing them with non-scientific and non-professional practices in the field of public relations gradually (Botan,2006). So that their deemed from public relations is meet the demands of managers and to obey commands that sometimes this position will fall into as much as an a secretary or office administrator of manager. Simple words can be said that poor performance director of public relations in the past is one of the reasons for the lack of understanding of people in public and even staff and managers and unfortunately, in some cases senior managers from position of public relations in the organization that due to lack of expertise and knowledge are inclined towards different service and finally, an organization has been denied from public relations that could be very helpful. Based on expert s theory of this science, he challenge of public relations can be divided into two sections that include main section (structure, funding, training, mode of operation, human resources and negative attitudes) and secondary (lack of specific authorization, the lack of adequate professional associations and lack of strategic liability laws and professionals of public relations). Achievement of structure can be considered as the first challenge of public relations in organizations (Hirschhorn, 1986). In order to achievement of structure is dynamics in structure design. Structure charts indicate a lack of thought and effort in the public relations department of the structure in the history of public relations in Iran that is commensurate with the social changes. Despite many tendencies to move towards civil society and public relations skills and capabilities in countries, so far public relations hasn t been able to accelerate its development process by using situation. The second challenge of public relations is mere dependent to organization management. This dependent sometimes increases the risk of based- management in public relations for an organization. The third organizational challenge is mixture of public relations department with other organized departments such as information, publications, international affairs and administration. Another challenge is the lack of professional staff and experts in public relations. Unfortunately, the number of specialists and experts in public relations is very little, so that the force in terms of numbers and specialties are not responding to organization (Lerner, 1964). Specific characteristics of the organization must be considered in designing the organizational structure of public relations. Method of design in public relations to reflect the heterogeneity in job titles, organizational units and attitudes toward public relations activities. For this purpose, design characteristic pattern and ideal for public relations units within the organization is essential (Culbertson, 1993). One of the fundamental problems of public relations is conflicts with routines and current work that this affair is caused to be ignored public relations from strategic macro planning. Unfortunately, many public relations are faced with a shortage of specialist in communications science (Daymon, 2010). Another problem is unawareness of senior management from effective role of public relations in convincing and attraction of people's participation that this requires the necessary training to change the attitude of senior managers. Cause of don t having real position of public relations in Iran is negative attitude of managers to managerial role of public relations and are considered redundant units and disturb. Public relations are organizational communication channels and audience and transmitter of comments, suggestions and criticisms of the audience to organization. According to the above contents, the main problem of this study is: what is the relationship between public relations and market share of firms? COPY RIGHT 2013 Institute of Interdisciplinary Business Research 358
3 3. Research Hypotheses 1- There is significant relationship between advertising and market share of products in power battery manufacturing in Isfahan. 2- There is significant relationship between organization's reputation and market share of products in power battery manufacturing in Isfahan. 3- There is significant relationship between after-sales service and market share of products in power battery manufacturing in Isfahan. 4. Research Methodology Research method is applied. Statistical population include customers in power battery manufacturing that is in the area of Isfahan province. In this study sample size consisted of 196 persons. sampling method is done randomly. In this research, for data collection and information have been used exploring documents and questionnaires. Content validity is used for validity of the questionnaire and Cronbach's alpha coefficient is used to determine reliability. Cronbach's alpha coefficient obtained 0/84. Thus questionnaire is reliabile. data collected from the questionnaires analysis by using SPSS computer software and descriptive and inferential statistics. 5. Data Analysis Table 1) summary of correlation test Hypotheses Number p-value correlation coefficient Relationship between advertising and market share of products in power battery manufacturing in Isfahan 120 0/04 0/012 Relationship between organization's reputation and market share of products in power battery manufacturing in Isfahan Relationship between after-sales service and market share of products in power battery manufacturing in Isfahan 120 0/007 0/ /018 0/ Above table show that correlation coefficient is 0/012 and p-value is 0/45; thus can be said with 95% confidence that there is relationship between advertising and market share of products. 2. Above table show that correlation coefficient is 0/222 and p-value is 0/007; thus can be said with 95% confidence that there is relationship between organization's reputation and market share of products. 3. Above table show that correlation coefficient is 0/018 and p-value is 0/019; thus can be said with 95% confidence that there is relationship between after-sales service and market share of products. 6. Conclusions and Recommendations Obtained results show that factors of public relations include advertising; reputation management and customer satisfaction in the after sales service are the most important factors in increasing sales. These factors have a significant relationship with the level of sales. Research findings showed that improving public relations through strengthening and improving advertising, reputation management and after sales service will reduces the risk of loss market. Currently according to the results theoretical research and practical present suggestions as to the following: - Due to scheduling based on research, detailed explanation of the logic program is one of the important points in developing programs for public relations. The logic program includes the general attitude in institution, audience and aim of the program. In the logic program (that is actually the introduction to the program) can be pass on matters of public relations. After the introduction, should state an outline of public relations goals, then should outline ways to achieve the objectives. Methods of coordination in program be clear. It can do through the press, radio and television, speeches, brochures and different ways. In the next step each of the actions described separately and is listed detail and the budgeted figures in separate tables. COPY RIGHT 2013 Institute of Interdisciplinary Business Research 359
4 Finally in separate enclosures can be embedded documents, information and other things that can be effective in promoting the principles and methods of implementation. - It is also necessary, public relations specialists especially in the area of written reports and types and situation of interviews, developing statements, declarations, and the counterfoil, and the press calendar experience practical work in classes in the form of workshops. - Teacher communication with public relations is need to complete penetrate in social layers. Social layers should know to influence public opinion and execute based on the survey results and techniques of public relations to organizational objectives. - Public opinions are community structures that are showed cultural forms of social adverse and or social developments. - Public opinions is flow of intangible, multiple and different layers that rises properties of social groups. In public relations, relations each layer should detect by person techniques. - One of the public relations functions is interaction (cooperation, matching) between public opinions and institutional structures. This is obtained when employees be Accompany with Organizational achievements and feeling accompany create spirit of creativity and innovation in organization. This is the beginning of participation in organization. - Debate within the organization has been active in organizations that if relations of human principal be stable, organizational goals development will facilitated. This facilitation is caused better relationship among customers and organization and thus is feel active participating in community that have different dimensions and consistent with the goals of organization in terms of economic - political - cultural social. Best management is cooperative management. Cooperative management is the signs of consciously and developed societies and is regardless from party, group and individual interests. - Responding to customer: the role of public relations is public opinion recognition and essentially public opinion enlightenment and clarification is the responsibilities of public relations professionals. Accountability is a few in our society. Most of the time justified the lack of is attention to the facts and rule status replaces response. Therefore, public relations should express activities, measures and constructive movements and then found problems and shortcomings and deficiencies and according to layers level of social and social groups act to clear accountability with calmly. - Planning system should be method that is the first reference to the manufacturer factors of system. Therefore accountability is very important for public relations. Response should be explicit and overt separate from the emotional tools. In accountability should always be observed respect of social norm. - Create a competitive environment: Spirit of human Essence is tendency toward perfectionism. This debate is type of competition. Still field of advertising and relations, feelings and principles is used as a development tool in all areas of competition. Therefore the duty of public relations is kept healthy in society competitive environment because emerged creativity in fields of economic, social and cultural. - Nowadays better thinking, more effective planning and clear objectives is concealer as art of public relations. Thus, competitive principle in public relations is certainly a sustainable principle. This principle is always engaging on public opinion and its groups. COPY RIGHT 2013 Institute of Interdisciplinary Business Research 360
5 References Armour L.(2006). Public Relation Autonomy retrieved Februar. Bertrand, I and Hughes, P, (2005). Media Research Methods, Audiences, Institutions, Texts,New York:Palgrave. Botan, Carl H.(2006). Public relations theory, (Routledge Communication Series). Cazeneuve, J. (1974).La société de l'ubiquité, communication et diffusion, scientific journal, Vol 26,Issue 26, pp Culbertson, H.M;Jeffers,D.W;Stone,D.B;Terrell,M.(1993). Social, Political, and Economic Contexts in Public Relations: Theory and Cases, (Routledge Communication Series). Daymon, Ch., Holloway, I.(2010). Qualitative Research Methods in Public Relations and Marketing Communications.Routledge, 2 edition. Hirschhorn,L.(1986), Beyond Mechanization: Work and Technology in a Postindustrial Age,MIT press. Laver, M.(1989).Information technology : Agent of - change;new York,Cambridge University Press. Lerner, D. (1964); Passing Traditional society; Modernozation of Middle East, Free Press. Winch, P.(1985). The Idea of a Social Science and its Relation to Philosophy,Routledge & Kegan Paul. COPY RIGHT 2013 Institute of Interdisciplinary Business Research 361
THE ROLE OF PUBLIC RELATIONS IN ORGANIZATION
THE ROLE OF PUBLIC RELATIONS IN ORGANIZATION Shahram Gilaninia 1 Mohammad Taleghani 2 Mohsen Eshghi Mohammadi 3* 1,2 Associate Professor of Department of Industrial Management, Islamic Azad University
More informationKuwait Chapter of Arabian Journal of Business and Management Review Vol. 1, No.5; January 2012
INVESTIGATE THE RELATIONSHIP BETWEEN READINESS LEVEL MANAGERS TO IMPLEMENT TOTAL QUALITY MANAGEMENT WITH ORGANIZATIONAL CULTURE AND EFFECTIVENESS OF MANAGERS (Case study: managers of Islamic Azad University
More informationThe Impact of Information Technology Application on Personal Empowerment of Social Security Organization in Guilan Province
The Impact of Information Technology Application on Personal Empowerment of Social Security Organization in Guilan Province Mohammad Taleghani 1, Esmaeil Malek Akhlagh 2, Mohammad Ali Salimi 3* 1 Department
More informationIMPACT OF EFFECTIVE ORGANIZATIONAL CHARACTERISTICS ON ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT IN MELLI BANK BRANCHES IN KHUZESTAN PROVINCE-IRAN
IMPACT OF EFFECTIVE ORGANIZATIONAL CHARACTERISTICS ON ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT IN MELLI BANK BRANCHES IN KHUZESTAN PROVINCE-IRAN Mohammad Ali Enayati Shiraz 1, Elham Ramezani 2 1 Department
More informationThe Effect of Internal Marketing on Employees' Customer Orientation in Social Security Organization of Gilan
The Effect of Internal Marketing on Employees' Customer Orientation in Social Security Organization of Gilan Dr. Shahram Gilaninia 1. Dr. Bijan Shafiei 2. Rashid Shadab 3 1. Department of Industrial Management,
More informationEVALUATING IMPACT OF MANAGEMENT ACCOUNTING PERFORMANCE ON ERP SYSTEM S EFFECTIVENESS: A CASE STUDY OF INSURANCE COMPANY OF ATIYEHSAZAN HAFEZ IRAN
EVALUATING IMPACT OF MANAGEMENT ACCOUNTING PERFORMANCE ON ERP SYSTEM S EFFECTIVENESS: A CASE STUDY OF INSURANCE COMPANY OF ATIYEHSAZAN HAFEZ IRAN Hadi Bakhsheshi Tanyani 1, Shahram Gilaninia 2* 1 M.A.
More informationEXPLAIN THE EFFECTIVENESS OF ADVERTISING USING THE AIDA MODEL
EXPLAIN THE EFFECTIVENESS OF ADVERTISING USING THE AIDA MODEL SAHAR GHARIBI a DR.SEYED YAHYAH SEYED DANESH b DR.KAMBIZ SHAHRODI c Abstract The main objective of this research, Explain the effectiveness
More informationRELATIONSHIP BETWEEN BUSINESS INTELLIGENCE AND ORGANIZATIONAL PERFORMANCE (CASE STUDY: FOOD INDUSTRY COMPANIES IN RASHT INDUSTRIAL CITY)
RELATIONSHIP BETWEEN BUSINESS INTELLIGENCE AND ORGANIZATIONAL PERFORMANCE (CASE STUDY: FOOD INDUSTRY COMPANIES IN RASHT INDUSTRIAL CITY) Mehrdad Goudarzvand Chegini Department of Public Management, Rasht
More informationTHE ROLE OF QUALITY INSURANCE SERVICES ON AMOUNT OF INSURED WILLINGNESS BASED ON THE SERVQUAL MODEL
THE ROLE OF QUALITY INSURANCE SERVICES ON AMOUNT OF INSURED WILLINGNESS BASED ON THE SERVQUAL MODEL Marhamat Hemmat Poor Department of Edecation Management, Islamic Azad University,Rasht Branch, Rasht,
More informationHow To Find Out If A Manager Is Happy At Work
Correlation between Quality of Work Life and Change Management of Sports Clubs of City of Tabriz Kazem Zare 1, 2, Hamid Janani 1, 2* RJSS RESEARCH JOURNAL OF Vol 3 (2): 45-50 http://www.rjssjournal.com
More informationRanking Barriers to Implementing Marketing Plans in the Food Industry
Ranking Barriers to Implementing Marketing Plans in the Food Industry Shahram Gilaninia 1, Seyed Yahya Seyed Danesh 2, Mina Abroofarakh 3* 1 Department of Industrial Management, Rasht Branch, Islamic Azad
More informationArabian Journal of Business and Management Review (OMAN Chapter) Vol. 2, No.6, Jan. 2013
STUDING EFFECTIVE FACTORS IN THE DEVELOPMENT OF ENGINEERING INSURANCE (CASE STUDY: MOALLEM INSURANCE COMPANY OF GIULAN PROVINCE) Ali Falah Ranjbar 1 Mehdi Yousefi 2 Reyhaneh Rahnama 3 Mona Ahmadi 4 Darush
More informationImpact of ECRM on the Create Competitive Advantage in Hotels of Sarein
Impact of ECRM on the Create Competitive Advantage in Hotels of Sarein Shahram GilaniNia Department of Industrial Management, Islamic Azad University, Rasht Branch, Rasht, Iran Sirous Balaei Department
More informationComparing Teachers' Citizenship Behavior in Public and Non-Profit Schools in Dorud County
International Journal of Humanities and Social Science Vol. 2 No. 18; October 2012 Comparing Teachers' Citizenship Behavior in Public and Non-Profit Schools in Dorud County Dr. Javad Mehrabi Department
More informationSCIENCE ROAD JOURNAL
SCIENCE ROAD Journal SCIENCE ROAD JOURNAL Year: 2015 Volume: 03 Issue: 03 Pages: 278-285 Analyzing the impact of knowledge management on the success of customer communications with intermediary role of
More informationMarketing Information System in Organizational Processes
Marketing Information System in Organizational Processes Farshad Hosami 1, Kaveh Tahvildari 2,Mehrdad Moradi 3,Ahmadreza Taheri 4, Alireza Hosseini Nasab 5, Nader Khodadadi Lazar Jan 6 1,2,3,4,5 MA student
More informationijcrb.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS JULY 2014 VOL 6, NO 3
The correlation between culture of consistency and customer relationship management (CRM) in Asia Insurance Company of Gilan province Dr. Toraj Mojibi (PHD) Department of Management, Firoozkooh Branch,
More informationA STUDY OF THE ROLE OF INFORMATION TECHNOLOGY FOR IMPROVEMENT, A TOOL FOR CUSTOMER RELATIONSHIP MANAGEMENT IN IRAN KHODROU AGENCIES
A STUDY OF THE ROLE OF INFORMATION TECHNOLOGY FOR IMPROVEMENT, A TOOL FOR CUSTOMER RELATIONSHIP MANAGEMENT IN IRAN KHODROU AGENCIES Zahra Khoshiman and *Farshid Namamian Department of Business Management,
More informationInvestigation the Effect of Customer value on performance of Customer Relationship Management (Case Study: Parsian E-Commerce Company)
Investigation the Effect of Customer value on performance of Customer Relationship Management (Case Study: Parsian E-Commerce Company) Seyyed Mohammad Nopasand Asil 1, Mostafa Ebrahimpour 2, Zahra Saberdel
More informationThe Impact of Privatization in Insurance Industry on Insurance Efficiency in Iran
The Impact of Privatization in Insurance Industry on Insurance Efficiency in Iran Shahram Gilaninia 1, Hosein Ganjinia, Azadeh Asadian 3 * 1. Department of Industrial Management, Islamic Azad University,
More informationMAGNT Research Report (ISSN. 1444-8939) Vol.2 (Special Issue) PP: 213-220
Studying the Factors Influencing the Relational Behaviors of Sales Department Staff (Case Study: The Companies Distributing Medicine, Food and Hygienic and Cosmetic Products in Arak City) Aram Haghdin
More informationExamining the Relationship between Emotional Intelligence and Brokerage Firms Performance in Tehran Stock Exchange
International Research Journal of Applied and Basic Sciences. Vol., 3 (4), 886-890, 2012 Available online at http://www. irjabs.com ISSN 2251-838X 2012 Examining the Relationship between Emotional Intelligence
More informationijcrb.webs.com INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS NOVEMBER 2013 VOL 5, NO 7 Abstract
Relationship management training to improve the performance of individual public managers in Yazd Seyed Mohammad Reza Madani Department of Public Administration, Science and Research Branch, Islamic Azad
More informationDr. Javad Mehrabi Department of Public Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Studying Effect of Customer Relationship Management (CRM) System on Attracting Customer Satisfaction Case Study: Teacher Insurance Company in Isfahan Province Dr. Javad Mehrabi Department of Public Management,
More informationJ. Appl. Environ. Biol. Sci., 4(3)253-260, 2014. 2014, TextRoad Publication
J. Appl. Environ. Biol. Sci., 4(3)253-260, 2014 2014, TextRoad Publication ISSN: 2090-4274 Journal of Applied Environmental and Biological Sciences www.textroad.com Investigation of the Influence of Human
More informationINVESTIGATING THE ADMINISTRATIVE BARRIERS OF HUMAN RESOURCES DEVELOPMENT (A CASE STUDY OF RELIEF COMMITTEE OF IMAM KHOMEINI IN TEHRAN PROVINCE)
INVESTIGATING THE ADMINISTRATIVE BARRIERS OF HUMAN RESOURCES DEVELOPMENT (A CASE STUDY OF RELIEF COMMITTEE OF IMAM KHOMEINI IN TEHRAN PROVINCE) Taher jafare PhD student of human resource management, Shakhes-Pajooh
More informationDesigning a Model for Pathology of Personnel Performance Appraisal in Zanjan Bureaucracies
J. Basic. Appl. Sci. Res., (9)9616-965, 01 01, TextRoad Publication ISSN 090-4304 Journal of Basic and Applied Scientific Research www.textroad.com Designing a Model for Pathology of Personnel Performance
More informationRELATIONSHIP BETWEEN MANAGEMENT INFORMATION SYSTEMS (MIS) AND LEAN MANAGEMENT
RELATIONSHIP BETWEEN MANAGEMENT INFORMATION SYSTEMS (MIS) AND LEAN MANAGEMENT Farhang Khallaghdoost Nejati, Kourosh Rajeiyan, Reza Hajati, Hamid Reza Safari, Mohammad Rashed 1,2,3,4 M.A. Student Business
More informationThe Pathology of In-service Training Courses of Dezful's Elementary Schools Teachers Based on the CIPP Model
International Journal On New Trends In Education And Literature Vol 1, No 7, March 2015 http://www.ijnteljournal.com The Pathology of In-service Training Courses of Dezful's Elementary Efat zaresenjary
More informationPrioritizing Human Barriers in Developing Management Information System (MIS) Application in Decision Making Process in Youth and Sport Organizations
International Journal of Research in Business Studies and Management Volume 2, Issue 3, March 2015, PP 19-23 ISSN 2394-5923 (Print) & ISSN 2394-5931 (Online) Prioritizing Human Barriers in Developing Management
More informationSayed Mahmoud Shabgoo Monsef. Mehdi Fadaei. Department of Business Management, Islamic Azad University, Rasht branch, Rasht, Iran
THE IMPACT OF ORGANIZATIONAL ETHICAL CLIMATE ON EMPLOYEE PARTICIPATION IN KNOWLEDGE MANAGEMENT PROCESS, IN GUILAN ORGANIZATION OF ECONOMIC AFFAIRS AND FINANCE, AND TAX DEPARTMENT Sayed Mahmoud Shabgoo
More informationFactors affecting the electronic exchange of data through Viral Marketing. (Case study: E-commerce users in Rasht city)
Volume 5, Number 1, 2015 Online ISSN 1800-556X Journal s URL:http://www. barsjournal.net Factors affecting the electronic exchange data through Viral Marketing (Case study: E-commerce users in Rasht city)
More informationBRAND REPUTATION AND COSTUMER TRUST
BRAND REPUTATION AND COSTUMER TRUST Reza Mohammad Alizadeh Movafegh 1, Hamid Fotoohi 2 1 M.A. Student of Business Management, Islamic Azad University, Rasht Branch, Rasht, Iran 2 Department of Agricultural
More informationThe Relationship between Knowledge Management Elements and Organizational Learning among Faculty Members of Islamic Azad University of Dezful
International Journal On New Trends In Education And Literature Vol 1, No 6, Feb. 2015 http://www.ijnteljournal.com The Relationship between Knowledge Management Elements and Organizational Learning among
More informationThe Impact of Electronic Customer Relationship Management on Improving Marketing Performance of Private Banks
The Impact of Electronic Customer Relationship Management on Improving Marketing Performance of Private Banks Esmaeil Malek Akhlagh 1, Allahyar Daghbandan 2, Somayeh Yousefnejad 3* 1 Department of Business
More informationThe Impact of Information Technology Application on Supply Chain Performance
The Impact of Information Technology Application on Supply Chain Performance Abstract Shahram Gilaninia (Corresponding Author) Department of Business Management, Science and Research Branch, Islamic Azad
More informationThe Study of Working Capital Strategies in Life Cycle of Companies
2013, World of Researches Publication Ac. J. Acco. Eco. Res. Vol. 2, Issue 4, 77-88, 2013 Academic Journal of Accounting and Economic Researches www.worldofresearches.com The Study of Working Capital Strategies
More informationInvestigating the Relationship between Organizational Environment and Productivity of Organizational Managers
Euro-Asian Journal of Economics and Finance ISSN: 2310-0184 Volume: 1, Issue: 1 (October 2013), Pages: 51-62 2013 Academy of Business & Scientific Research http://www.absronline.org/eajef Investigating
More informationAnalysis of the Relationship between Strategic Management and Human Resources Management in Informatics Services Company of Tehran Province
Modern Applied Science; Vol. 10, No. 6; 2016 ISSN 1913-1844 E-ISSN 1913-1852 Published by Canadian Center of Science and Education Analysis of the Relationship between Strategic Management and Human Resources
More informationM.A. Programme in Mass Communication Improved Programme for 2007
M.A. Programme in Mass Communication Improved Programme for 2007 1. Programme Title Master of Arts Programme in Mass Communication 2. Degree Full Title: Abbreviated Title: Master of Arts (Mass Communication)
More informationA Survey of the Relationship between Quality of Work Life and Customer Relationship Management (Case Study: Keshavarzi Bank Branches of Kermanshah)
ORIGINAL ARTICLE Received 15 Oct. 2012 Accepted 30 Dec. 2012 2012, Scienceline Publication www.science-line.com Asian Journal of Social and Economic Sciences Asian J. Soc. Econ. Sci. 1(1): 18-22, 2012
More informationEvaluation of Students' Satisfaction of Academic Processes Using CRM Model
Evaluation of Students' Satisfaction of Academic Processes Using CRM Model Dr. Habibollah Danaei Visiting Faculty Member, University of Payame-Nour University- Tehran- Garmsar unit, Iran Eghbal Hosseini
More informationJ. Appl. Environ. Biol. Sci., 5(5)220-226, 2015 2015, TextRoad Publication
2015, TextRoad Publication ISSN: 2090-4274 Journal of Applied Environmental and Biological Sciences www.textroad.com Evaluation of the Impact of Change Management Dimensions on Increasing Organizational
More informationThe Administrative Creativity Skills of the Public Schools Principals in Tafila Directorate of Education
Kamla-Raj 2011 Int J Edu Sci, 3(1): 1-7 (2011) The Administrative Creativity Skills of the Public Schools Principals in Tafila Directorate of Education Suliman S. Al-hajaya and Atallah A. Al-roud * Department
More informationAssessment of the Key Success Factors of Customer Relationship Management
Assessment of the Key Success Factors of Customer Relationship Management Meysam Bagheri Pamsari, Maria Dehban, & Hossein Karimi Lulemani M.A. Student of Business Management, Science and Research Branch,
More informationThe Reality of Application of Total Quality Management at Irbid National University from the Perspective of Academicians
International OPEN ACCESS Journal Of Modern Engineering Research (IJMER) The Reality of Application of Total Quality Management at Irbid National University from the Perspective of Academicians DR: Abedelmajed
More informationThe Study of Relationship between Customer Relationship Management, Patrons, and Profitability (A Case Study: all Municipals of Kurdistan State)
International Journal of Basic Sciences & Applied Research. Vol., 3 (SP), 316-320, 2014 Available online at http://www.isicenter.org ISSN 2147-3749 2014 The Study of Relationship between Customer Relationship
More informationFACTORS AFFECTING SUCCESSFUL IMPLEMENTATION OF NICHE MARKETING IN TEHRAN METROPOLIS
Revista Empresarial Inter Metro / Inter Metro Business Journal Spring 2012 / Vol. 8 No. 1 / p. 33 FACTORS AFFECTING SUCCESSFUL IMPLEMENTATION OF NICHE MARKETING IN TEHRAN METROPOLIS By Mehdi Noursina Management
More informationThe Effect of Employee Training on Human Resource Success in Bank Keshavarzi (Agricultural Bank) of Hormozgan Province
The Effect of Employee Training on Human Resource Success in Bank Keshavarzi (Agricultural Bank) of Hormozgan Province Dormohammad Nazari A Graduate Student in Education Management at Qeshm International
More informationMahsa Navidbakhsh Department of Business Management, Neyshabur Branch, Islamic Azad University, Neyshabur, Iran
Effect of Insurance Agents Entrepreneurial Characteristics on Development of Life Insurances: Case Study of Iran Insurance Company Agents in Khorasan Razavi Mahsa Navidbakhsh Department of Business Management,
More informationAN EXAMINATION OF THE RELATION BETWEEN TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL IDENTITY; A CASE STUDY (PETROCHEMICAL OF ILAM PROVINCE)
Indian Journal of Fundamental and Applied Life Sciences ISS: 223 6345 (Online) An Open Access, Online International Journal Available at www.cibtech.org/sp.ed/jls/204/04/jls.htm 204 Vol. 4 (S4), pp. 365-37/Rezaee
More informationFACTORS AFFECTING EMPLOYEE PERFORMANCE EVALUATION IN HAMEDAN HEALTH NETWORKS
FACTORS AFFECTING EMPLOYEE PERFORMANCE EVALUATION IN HAMEDAN HEALTH NETWORKS Najafi L. 1, Nasiripour A.A. 1, *Tabibi S.J. 1, Ghaffari F. 2, Ahmadi A.M. 3 1 Department of Health Services Management, Science
More informationReview and Rating factors affecting the Deployment of (CRM) Customer Relationship Management at Nestle Company
Review and Rating factors affecting the Deployment of (CRM) Customer Relationship Management at Nestle Company Rogaye Rezaeegiglo Department of Management, Bilesvar Branch, Islamic Azad University Ali
More informationHow To Evaluate The Effectiveness Of A Training Workshop In Aniran
Middle-East Journal of Scientific Research 8 (2): 483-487, 2011 ISSN 1990-9233 IDOSI Publications, 2011 Evaluation of Training Workshop (Near) and Also in Part Due to Technical and Vocational Training
More informationEstimate Role of Accounting Information Systems in Presentation Managers Required Information
APRIL VOL, NO Estimate Role of Accounting Information Systems in Presentation Managers Required Information Mohammad Javad Baghersefat, Mohammad Hemati Zareei, Mohammad Jafari Bazkiai, Reza Iranpoor siavorodi
More informationwww.sciencejournal.in
THE STUDY OF THE RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT AND STAFF S JOB PERFORMANCE IN AUTO INSURANCE MANAGEMENT OF INSURANCE COMPANY ASIA (TEHRAN) Hamid Reza Fazlali 1 *, Fariba Hanifi 2 1,2 Department
More informationEffects of Teaching through Online Teacher versus Real Teacher on Student Learning in the Classroom
Effects of Teaching through Online Teacher versus Real Teacher on Student Learning in the Classroom Sirous Hadadnia Islamic Azad University-Mamasani Branch, Iran Norouz Hadadnia Zargan Office of Education,
More informationInfluential Factors Affecting Organizational Managers Financial Decision-Making Process
Bulletin of Environment, Pharmacology and Life Sciences Bull. Env. Pharmacol. Life Sci., Vol 2 (2) ovember 203: 04-09 203 Academy for Environment and Life Sciences, India Online ISS 2277-808 Journal s
More informationTHE IMPACT OF COMPETENCY-BASED PERFORMANCE MANAGEMENT OF STAFF ON ORGANIZATIONAL PERFORMANCE (CASE STUDY: ENTEKHAB INDUSTRIAL GROUP)
I J A B E R, Vol. 13, No. 4, (2015): 1933-1940 THE IMPACT OF COMPETENCY-BASED PERFORMANCE MANAGEMENT OF STAFF ON ORGANIZATIONAL PERFORMANCE (CASE STUDY: ENTEKHAB INDUSTRIAL GROUP) Mojtaba Rafiee¹, Iraj
More informationPosition IT in Project Management (Case study: municipalities of Namin)
JANUARY 0 Position IT in Project Management (Case study: municipalities of Namin) Shahram Gilaninia(Corresponding Author) Department of Business Management, Science and Research Branch, Islamic Azad University,
More information*Author for Correspondence. Keywords: Information Technology, Knowledge Management, Managers and Employees Productivity of Youth and Sport Departments
THE RELATIONSHIP BETWEEN INFORMATION TECHNOLOGY AND KNOWLEDGE MANAGEMENT AND THE PRODUCTIVITY OF MANAGERS AND EMPLOYEES IN YOUTH AND SPORTS DEPARTMENTS OF EAST AZERBAIJAN PROVINCE Anghooti Vahid 1,2 and
More informationMAGNT Research Report (ISSN. 1444-8939) Vol.2 (Special Issue) PP: 860-867
The Relationship between Customer Relationship Management and Market Oriented Approach and Market Performance (Case Study: Internet companies in Tehran) Peyman Shiroui *1 and Hossein Boudaghi khajeh Noubar
More informationInvestigating Customer Satisfaction Factors in a Customized Software Development Company
Investigating Customer Satisfaction Factors in a Customized Software Development Company Seyed Hossein Siadat 1, Hamideh Moradi Amani 2, Mohammad Reza Yazdanparast 2 1. Assistant Professor, Group of Information
More informationEffective Factors Influencing on the Implementation of Knowledge Management in the Agricultural Bank of Qom Province
International Journal of Agricultural Management and Development (IJAMAD) Available online on: www.ijamad.iaurasht.ac.ir ISSN: 2159-5852 (Print) ISSN:2159-5860 (Online) Effective Factors Influencing on
More informationTHE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER SATISFACTION (A CASE STUDY: CAR INDUSTRY IN SHIRAZ)
ISSN: 0976-2876 (Print) ISSN: 2250-0138(Online) THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER SATISFACTION (A CASE STUDY: CAR INDUSTRY IN SHIRAZ) IMAN AZIZI a1, FATEMEH SAAGHI b AND SALIMEH
More informationMedical education administration in Iran: competencies and defects
Original Research Paper Medical education administration in Iran: competencies and defects R.Sarchami 1, S. Asefzadeh 2, N.Ghorchian 3, M.Rahgozar 4 Abstract Background: Medical education in Iran is integrated
More informationThe Impact of Service Quality on Customer Loyalty: A Study of Bank Mali in Seakale City, Guilin, Iran
International Research Journal of Applied and Basic Sciences 2012 Available online at www.irjabs.com ISSN 2251-838X / Vol, 3 (10): 2120-2126 Science Explorer Publications The Impact of Service Quality
More informationDepartment of Business Management, Islamic Azad University, Iran
Factors Influencing Online Purchase Books By Students and Lecturer of Qazvin University of Medical Sciences Maryam Jabbari Department of Business Management, Islamic Azad University, Iran Abstract The
More informationSWOT Analysis of Strategic Position of Sport and Youth Ministry`s Public Relations Department in Iran: A Case Study
August 202, Vol. 2, No. 8 SWOT Analysis of Strategic Position of Sport and Youth Ministry`s Public Relations Department in Iran: A Case Study Saeid Ali Abadi (M.Sc) Student, Sport Management, University
More informationTheoretical Models of Customer Relationship Management in Organizations
Theoretical Models of Customer Relationship Management in Organizations Ali Feizbakhsh Tavana, Saeed Fili, Alireza Tohidy, Reza Vaghari, Saed Kakouie M.A. Student of Business Management, Islamic Azad University,
More informationDIFFERENCE BETWEEN INTERNAL AND EXTERNAL SUPPLY CHAIN RISKS ON ITS PERFORMANCE
DIFFERENCE BETWEEN INTERNAL AND EXTERNAL SUPPLY CHAIN RISKS ON ITS PERFORMANCE Shahram Gilaninia 1, Hossein Ganjinia 2, Batool Asadi Mahdikhanmahaleh 3 (Corresponding Author) 1 Department of Industrial
More informationThe Relationship between Social Capital and Organizational Knowledge Management, Human Resource Administration (Case Study in Urmia Justice)
Vol. 102, No. 11; November 2013 NATIONALPARK-FORSCHUNG IN DER SCHWEIZ (Switzerland Research Park Journal) The Relationship between Social Capital and Organizational Knowledge, Human Resource Administration
More informationImpact of Rationality in Creating Consumer Motivation (A Study of State Life Insurance Corporation Peshawar - Pakistan) Shahzad Khan
(A Study of State Life Insurance Corporation Peshawar - Pakistan) Shahzad Khan Abstract This study primarily attempts to investigate the relationship among the variable to create rational motivation in
More informationDAVOOD MEHRJOO a1 AND MANSOOR MIRMOOSAVI b
Indian J.Sci.Res. 7 (1): 687-691, 014 ISSN: 0976-876 (Print) ISSN: 50-0138(Online) ELECTRONIC SYSTEM OF HUMAN RESOURCE MANAGEMENT AND EXERCISE OF LEADERSHIP IN HUMAN RESOURCES: A CASE STUDY OF AMIRALMOMENIN
More informationFatemeh Akbari* Master of Industrial Engineering Islamic Azad University, Zahedan Brench, Iran
To Design and to Present a Tool to Prevent Extra Expense Incurring in School Reconstruction Projects (A case study: Reconstruction Department affiliated to School Equipment and Development Unit in Sistan
More informationKeywords: Talents Management, Satisfaction, Loyalty, Attracting Talents, Alignment, Talents Maintenance and Developing the Talents
ANALYZING THE RELATIONSHIP BETWEEN TALENT MANAGEMENT AND JOB SATISFACTION AND LOYALTY AMONG EMPLOYEES OF INSTITUTE FOR THE INTELLECTUAL DEVELOPMENT OF CHILDEREN AND YOUNG ADULTS (A CASE STUDY ON KOHGILOYEH
More informationAssessment of the Employees Job Satisfaction Survey of Pars Oil and Gas Company based on the Spector Theory
2015, TextRoad Publication ISSN: 2090-4274 Journal of Applied Environmental and Biological Sciences www.textroad.com Assessment of the Employees Job Satisfaction Survey of Pars Oil and Gas Company based
More informationCUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND ITS IMPACT ON PERFORMANCE IMPROVEMENT OF COMPANIES IN IRAN TELECOMMUNICATIONS
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AND ITS IMPACT ON PERFORMANCE IMPROVEMENT OF COMPANIES IN IRAN TELECOMMUNICATIONS Siamak Alipour 1, Shahram Golrang Arabani 2, Mohammad Talebi Asadi 3, Reza Zareii
More informationHow To Study The Relationship Between The Three Dimensions Of Management Information System And Organizational Structure
Management Information Systems and its Relationship with Organizational structure )Case Study of Rasht city Bank( Kaveh Ebrahim Nia 1, Mir Mohammad Mehdi Roohipour 2 1,2- M A Student of Business Management,
More informationEffective Factors on the Development of Life Insurance in Guilan Province
Vol. 5, No.3, July 2015, pp. 178 182 E-ISSN: 2225-8329, P-ISSN: 2308-0337 2015 HRMARS www.hrmars.com Effective Factors on the Development of Life Insurance in Guilan Province Fardin MEHRABIAN 1 Nehzat
More informationTHE ROLE OF KNOWLEDGE MANAGEMENT CUSTOMER- ORIENTED APPROACH ON ENHANCING SERVICE QUALITY; CASE STUDY: THREE LARGE PRIVATE HOSPITALS IN SHIRAZ
THE ROLE OF KNOWLEDGE MANAGEMENT CUSTOMER- ORIENTED APPROACH ON ENHANCING SERVICE QUALITY; CASE STUDY: THREE LARGE PRIVATE HOSPITALS IN SHIRAZ *Seyedeh Elnaz Torbati, Iman Jokar and Elham Liravi Science
More informationSurvey of the relation of Customer Value with CRM function. (Case study of Cement Factory of Hormozgan)
2011 3rd International Conference on Information and Financial Engineering IPEDR vol.12 (2011) (2011) IACSIT Press, Singapore Survey of the relation of Customer Value with CRM function (Case study of Cement
More informationExamining the Degree of Organizational Agility from Employees Perspective (Agriculture - Jahad Organization of Shahrekord City)
Examining the Degree of Organizational Agility from Employees Perspective (Agriculture - Jahad Organization of Shahrekord City) Soheila Mehrabi 1 M.A. Student of Educational Administration, Department
More informationDOCTOR OF PHILOSOPHY DEGREE. Educational Leadership Doctor of Philosophy Degree Major Course Requirements. EDU721 (3.
DOCTOR OF PHILOSOPHY DEGREE Educational Leadership Doctor of Philosophy Degree Major Course Requirements EDU710 (3.0 credit hours) Ethical and Legal Issues in Education/Leadership This course is an intensive
More informationThe Extent to Which Human Resources Managers in the Kuwaiti Insurance Sector Perceived the Modern Roles Human Resources Management
The Extent to Which Human Resources Managers in the Kuwaiti Insurance Sector Perceived the Modern Roles Human Resources Management Abstract Dr. Salah A. Alabduljader Assistant Professor, Department of
More informationEffects of Relationship Marketing (RM) on Customer Loyalty (Case Study: Mehr Bank, Kermanshah Province, Iran).
Effects of Relationship Marketing (RM) on Customer Loyalty (Case Study: Mehr Bank, Kermanshah Province, Iran). Peyman Jesri MA in MBA in Islamic Azad University, Sanandaj, Iran Freyedon Ahmadi Departement
More informationFEASIBILITY STUDY ON KNOWLEDGE MANAGEMENT PROCESSES IN EDUCATION ORGANIZATION
FEASIBILITY STUDY ON KNOWLEDGE MANAGEMENT PROCESSES IN EDUCATION ORGANIZATION SepidehJafari 9 Abbas Abbaspour 10 MostafaAzizishomami 11 Abstract This study has been provided to consider the knowledge management
More informationAn Analysis on the Evolution of Management Information Systems (MIS) and their New Approaches
An Analysis on the Evolution of Management Information Systems (MIS) and their New Approaches Mohammad Reza Falah Kheir andish 1, Hosein Khodashenas 2, Kamal Farkhondeh 3, Farhad Ebrahimi 4, Ali Besharatifard
More informationINVESTIGATION EXTERNAL EFFICIENCY IN GRADUATES STUDENTS PHYSICAL EDUCATION DEGREE ISLAMIC AZAD UNIVERSITY
INVESTIGATION EXTERNAL EFFICIENCY IN GRADUATES STUDENTS PHYSICAL EDUCATION DEGREE ISLAMIC AZAD UNIVERSITY *Farshad Tojari 1 and Behzad Divkan 2 1 Department of Physical Education, Tehran Central Branch,
More informationThe Role of Internet Service Providers (ISPS) in Encouraging Customers to Use Their Internet Services in Iran
The Role of Internet Service Providers (ISPS) in Encouraging Customers to Use Their Internet Services in Iran Farnaz Saadat PhD Candidate in Social Communication Sciences Department of Social Communication
More informationINVESTIGATION OF EFFECTIVE FACTORS IN USING MOBILE ADVERTISING IN ANDIMESHK. Abstract
INVESTIGATION OF EFFECTIVE FACTORS IN USING MOBILE ADVERTISING IN ANDIMESHK Mohammad Ali Enayati Shiraz 1, Elham Ramezani 2 1-2 Department of Industrial Management, Islamic Azad University, Andimeshk Branch,
More informationKeywords: Brand, Brand Equity, Integrated Marketing Communications, Insurance Industry
INTEGRATED MARKETING COMMUNICATION AND ITS IMPACT ON THE DEVELOPMENT OF CUSTOMER-BASED BRAND EQUITY IN THE INSURANCE INDUSTRY (CASE STUDY: PASARGAD INSURANCE) Maryam Besharati Fard and *Tayyebeh Farahani
More informationStudy the relationship between Managers communication skills and staff s Organizational Commitment
Study the relationship between Managers communication skills and staff s Organizational Commitment Negin Memari Department of Business Management, Islamic Azad University, Sanandaj branch, IRAN Omid Mahdieh
More informationStudy of the Role of Employee Evaluation on Improvement of Performance: Case Study Strategic Deputyship of the Judiciary System
Doi:10.5901/mjss.2016.v7n3s2p40 Abstract Study of the Role of Employee Evaluation on Improvement of Performance: Case Study Strategic Deputyship of the Judiciary System Dr. Amir Hossein Amirkhani Associate
More informationStudy of Entrepreneurship Characteristics among Physical Education Students and Effect of University s Courses on its Development
International Journal of Sport Studies. Vol., 3 (1), 67-73, 2013 Available online at http: www.ijssjournal.com ISSN 2251-7502 2012 VictorQuest Publications Study of Entrepreneurship Characteristics among
More informationThe Role Of Management Accounting In Budget Control
J. Appl. Environ. Biol. Sci., 5(4S)95-100, 2015 2015, TextRoad Publication ISSN: 2090-4274 Journal of Applied Environmental and Biological Sciences www.textroad.com The Role Of Management Accounting In
More informationModel for E-Learning in Higher Education of Agricultural Extension and Education in Iran
Model for E-Learning in Higher Education of Agricultural Extension and Education in Iran Jafar Yaghoubi 1 and Iraj Malekmohammadi 2 1. Assistant Professor, Zanjan University, Iran, Jafar230@yahoo.com 2.
More information*Author for Correspondence
INVESTIGATION COMPETENCY EFFECTS OF INFORMATION SYSTEMS ON MANAGEMENT INFORMATION SYSTEMS (MIS) BASED ON GARNER MODEL (CASE STUDY: MELI BANKS OF BOROJEN TOWNSHIP) *Zohreh Aghababaei Dehaghani 1, Hamid
More informationThe investigation of the relationship between the learning of environment to entrepreneurship foster
International Journal of Management and Humanity Sciences. Vol., 3 (11), 3555-3560, 2014 Available online at http://www.ijmhsjournal.com ISSN 2322-424X 2014 The investigation of the relationship between
More informationProceedings of Annual Tokyo Business Research Conference 15-16 December 2014, Waseda University, Tokyo, japan, ISBN: 978-1-922069-67-2
Studying and Ranking the Effective Factors on Agents Satisfaction of Karafarin Insurance Company in Iran Hamed Haghtalab* Narrow competition in global markets has taken place due to globalization, information
More information