Marketing Packages

Transcription

1 Marketing Packages

2 Contents Initial Set Up 3 One Time Design Packages 5 Informative 5 Advertising 6 Monthly Design Packages 8 Monthly Informative 8 Monthly Advertising 9 Special Packages 11 Tips for Marketing 12 Compare Packages 13 2

3 Initial Set Up Not only will we take care of all the design and marketing, we will walk you through setting up your MailChimp account too, if you d like! All forms updated with company branding Branding these solidifies company recognition and professional consistency. This includes all sign up forms confirmation auto responders welcome s double opt-in confirmations unsubscribe forms and forward to a friend responders set up predefined values for recipients who don t include name (eg. valued customer ) Enable Google Analytics Exporting List from BigCommerce Stores Uploading Lists Social media integration Content writing is also available for an additional (1 hour, $75) for packages that do not include it. Initial Set Up 3

4 One TiME Design Packages

5 One TiME Design Packages Informative Price: $225 Informative ers are built specifically for service businesses. These would generally be used for purposes such as mass s to client/patients, newsletters containing a lot of text, and survey request. As an added bonus, these templates have convenient editable fields. Initial Setup Header & Footer design Font and color themeing Template layout for easy content writing Content writing is also available for an additional (1 hour, $75) for packages that do not include it. One Time Design Packages 5

6 One TiME Design Packages Advertising Price $300 Advertising ers are built specifically for all businesses and are great for e-commerce business for things like deal, product, and sale information. For one time designs we will include: Initial Setup Themed template design Placement featured banner 3 interchangeable product/service areas Additional promotion banner (eg. Free Shipping) Giving your customers two chances to opt-in to your list is very important for collecting quality leads. You only want customers who want to spend money with you. One Time Design Packages 6

7 MonTHLY Design Packages

8 MonTHLY Design Packages MonTHLY Informative CUSTOM DEsign Initial Setup Header & Footer design Font and color themeing Background/border graphic design 1 hour targeted content writing MarkETING ANALYsis Monthly analysis report and re-evaluation Newsletter blast optimization through evaluated split testing (taglines, content, layout click rate, open rate, date sent) Pricing: $900 $1,800 $3,600 $320 3 months (Save $60) 6 months (Save 120) 12 months (Save $240) Month To Month Includes 1 targeted a month, additional designed newsletters will be $225 each. Monthly Design Packages 8

9 MonTHLY Design Packages MonTHLY Advertising CUSTOM DEsign Initial Setup Full custom graphics layout Custom monthly featured banner 2-3 targeted products/services Optional promotion banner (eg. Free Shipping) Optional sections for other offers and information MarkETING ANALYsis Monthly analysis report and re-evaluation Newsletter blast optimization through evaluated split testing (taglines, content, layout click rate, open rate, date sent) Pricing: $1,125 $2,250 $4,500 $400 3 months (Save $75) 6 months (Save 150) 12 months (Save $300) Month To Month Includes 1 targeted a month, additional designed newsletters will be $225 each. Monthly Design Packages 9

10 Special Packages

11 Special Packages Social Media Remarketing Package This is a Facebook Welcome page with a MailChimp newsletter form integrated into it that will send the contacts directly to the MailChimp list. Price $700 Initial Set Up Facebook and Twitter reposting will be enabled Enable Google Analytics Includes 2 step Facebook Fan Page (like us and sign up + welcome page) design plus the MailChimp form in the design to send the contacts straight to MailChimp (design + setup time) Design the sign up form and then directly set it up in MailChimp so that it makes a tab onto the Facebook page Social Media Mail ChiMP InTEgration Price $150 For clients who may already have a Facebook page they want to integrate a MailChimp newsletter with. Initial Set Up Colorized Facebook form + Tab installation Write first Facebook wall and twitter posts Special Packages 11

12 Tips for Marketing Here are some great tips to remember for your next marketing campaign. When collecting address from your customers it is very important make sure you use a double opt-in process. There are two reasons for this: First, as a business owner, you want to spend time targeting customers who want to BUY your product. This creates higher conversions, and lower bounce rates. Second, people who don t want be on your list or did not sign up for your list are a risk. All marketing campaigns are required to allow the recipient to unsubscribe and to mark your s as spam. If too many people click the spam link on your s, or too many people unsubscribe at once your marketing account could be shut down and your business will be flagged as a SPAMMER. The tricky part is, it is your IP address that gets blocked not just your address. This will make it very difficult for you to ever do remarketing again through any service. Don t buy s for marketing purposes! You can use search engine marketing to reach new customers who don t know your business yet. marketing, on the other hand, is built to remarket to customers who have showed interest in your company at some point and to drive sales through deals and sales, to keep your clients informed of events, or to inform them of things your company is doing. Remember, it s much better to send an campaign to 1000 people and get 100 purchases then to send your campaign to 10,000 people and get 10 purchases. Quality subscribers are the key to successful marketing. Different days of the week may change the way your customers view your campaigns. It s important to consider the design, and the time of day you send your campaign based on this. If you choose a monthly plan for your marketing we will watch your analytics and make sure we optimize to compensate for how your customers read your s. Quality subscribers are the key to successful marketing. Initial Set Up 12

13 CoMPare Packages Design Packages Social Media Packages Initial Setup First Facebook/Twitter Posting Design and Installation of MailChimp App Additional Editable Content (product/service) Custom Coded 2-Step Facebook Welcome Page w/mailchimp Form Integration Custom Designed Cover Image and Thumbnail Social Media Integration Social Media remarketing 13