Theo Mandel, Ph.D. User Experience Design & User Research Portfolio
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1 Theo Mandel, Ph.D. User Experience Design & User Research Portfolio Recent Conference Presentations PayPal UX Design PayPal UX User Research Pearson Education UX User Research Freescale Semiconductor Home Page Redesign CoolHotNot Zoll Data Systems emscharts OKbridge Client List (Online) Theo Mandel, Ph.D. (480)
2 Recent Conference Presentations Internet User Experience Conference (IUE2014 & IUE2013), Tempe, AZ Dr. Mandel has co-organized the Internet User Experience (IUE) conference for the past two years in Phoenix, Arizona. The well-respected conference has been offered for the past 10 years. Over 160 people attended the conference in 2013 and For the 2013 conference, Mandel authored two presentations and moderated the panel, Building and Positioning UX for Success in Your Organization. Mandel s popular presentations are based on his 20-years of experience in user experience design and research, beginning with his ground-breaking research and guidelines for Object-Oriented User Interfaces (OOUIs). The presentations have been posted on SlideShare.com and were selected as featured presentations and Hot on LinkedIn on SlideShare s homepage within hours of their posting. Mandel s presentations were announced as being among the top 3% of most viewed content on SlideShare in Using your UX Design Super Powers for Good or Evil Presentation overview (conference website) SlideShare presentation (1,900 views) Golden Rules of User Experience Design Presentation overview (conference website) SlideShare presentation (over 5,500 views of updated presentation, over 5,250 views of older presentation) Designing Object-Oriented User Experiences Presentation overview (conference website) SlideShare presentation (over 3,350 views) Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 2
3 PayPal UX Design User Experience Design Consultant Scottsdale, AZ and San Jose, CA (2 years) Member of PayPal s Scottsdale UX team tasked with redesigning PayPal s antiquated web user interface (PayPal Classic) for both consumers and merchants. Mandel designed, prototyped and conducted user testing of conceptual designs, prototypes and beta products using Agile and Lean UX design and development methodologies. Projects included overall PayPal site design and consumer/merchant account sign-up, setup, account maintenance, invoicing and contact management. Designed and prototyped desktop, mobile and tablet user experiences using Axure RP as a wireframe and prototyping tool (expert Axure user). Portfolio: Classic Designs: PayPal.com My Account PayPal.com Transaction History New Designs: PayPal.com My Account PayPal.com All Transactions Mobile designs Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 3
4 PayPal.com My Account (Classic) Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 4
5 PayPal.com All Account History (Classic) Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 5
6 PayPal.com My Accounts (New Design) Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 6
7 PayPal.com All Transactions (New Design) Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 7
8 PayPal.com Mobile Designs Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 8
9 PayPal UX User Research User Experience Agile Project User Testing Scottsdale, AZ (1 year) Principal user experience researcher for PayPal s Scottsdale agile design and UX team tasked with redesigning PayPal s consumer merchant communications regarding issues when items are bought and sold using PayPal as the payment method. User test sessions are conducted every three weeks at the end of each agile sprint. Six consumer and/or merchant PayPal accountholders are brought in to test the current development version. All test sessions are audiotaped and transcribed, video-taped and observation notes are collected. Task completion, completion time, errors, assists and all comments are collected. A summary report of the study results and recommendations are created and presented to the project stakeholders. Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 9
10 Pearson Education UX Research User Experience Research Consultant Chandler, AZ 2011 Present (4+ years) User Experience Research consultant for Pearson Education (world s largest education company). Focus on research and evaluation of Pearson s web, tablet and mobile education products. Studies involve K-12 teachers, students, school administrators and parents. Conducted onsite and remote research studies involving a wide range of research methodologies: Heuristic evaluation of applications and website Card sorting studies on information architecture and site navigation Eye-tracking studies of task performance on websites One-on-one usability studies in usability lab Group usability studies in usability lab Remote un-moderated usability evaluations using UserZoom and UserTesting Remote moderated usability evaluations using WebEx and other collaborative programs. Designed usability laboratory for a joint project between Pearson Education and Arizona State University. Redesigned Pearson s Chandler research facility. Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 10
11 Freescale Semiconductor Home Page Redesign User Experience Design Consultant Scottsdale, AZ November 2013 May 2014 (6 months) Mandel was asked to update and redesign the Freescale Semiconductor home page main area. This was the first phase of a multi-phase redesign effort by Freescale. In later phases, Mandel will redesign the e-commerce shopping process. Key objectives of the home page redesign were to reduce clutter, prioritize key content areas, increase font size, focus on Freescale s positioning statement and improve the banner area. Mandel created three conceptual wireframes of the home page redesign. One of the redesigns has been chosen to replace the current home page. Final designs are in the process of being developed and implemented. NOTE: Conceptual prototypes did not focus on the Freescale color palette, graphic design or banner images. The focus was on overall home page layout and navigation design. Portfolio: Old Freescale.com Home Page Conceptual Prototype 1 Conceptual Prototype 2 Conceptual Prototype 3 New Home Page Design Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 11
12 Freescale.com Old Home Page Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 12
13 Freescale.com Conceptual Prototype 1 Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 13
14 Freescale.com Conceptual Prototype 2 Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 14
15 Freescale.com Conceptual Prototype 3 Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 15
16 Freescale.com New Home Page Design Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 16
17 CoolHotNot.com Co-Founder, UX Architect 2008 Present (6+ years) I believe that trusted curation is the future Mark Cuban, Shark Tank Co-founder and user experience architect for CoolHotNot.com, a social website of consumer electronics reviews from trusted technology experts such as John C. Dvorak of MarketWatch and tech blogger Chris Pirillo. Part of a world-class team of industry tech experts, marketing experts, graphic designers and developers. CoolHotNot s next iteration will include a membership site that fully exploits the power of social media to facilitate the sharing of real-life, personal product experience in a creative new way that lets members define the recommendations they get by category or keyword, according to the friends and experts they choose. View Learn More video to see upcoming social membership features. Mandel is responsible for all user experience aspects of the website overall design and page layout, navigation and user interaction. Portfolio: CoolHotNot Home Page 2015 CoolHotNot Home Page 2014 Social Site New Member CoolHotNot List Page Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 17
18 CoolHotNot Home Page 2015 Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 18
19 CoolHotNot Home Page 2014 Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 19
20 Social Site New Member Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 20
21 CoolHotNot List Page Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 21
22 Zoll Data Systems UX Design Consultant RescueNet epcr 2007 (6-months) ZOLL Data Systems has been providing Windows-based Emergency Medical Services (EMS) software solutions since 1994, longer than any other vendor in the EMS market. ZOLL Data Systems is a software division of ZOLL Medical Corporation, one of the leading manufacturers of cardiac resuscitation devices. Mandel designed, prototyped and conducted usability testing of touch-screen designs for Zoll s next-generation PC touchscreen and pen-based EMS field data collection and management program, RescueNet epcr. epcr is used by EMS and Fire/Rescue ambulance teams in the field to document patient information, history, vital signs, medical and trauma assessments, interventions, and treatment during the entire patient care process up to delivering the patient to a hospital Emergency Room. To understand how users work with the program, Mandel rode along in ambulances for four days, watching medical technicians and paramedics use the hardware and software in the field. Customers and users were intimately involved in designing the new version of the product. Zoll s epcr is widely regarded as the gold-standard in the EMS software industry. Case study published in User Experience magazine, November Portfolio: Old Design New Design Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 22
23 Old Design Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 23
24 New Design Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 24
25 emscharts UX Design Consultant emscharts Mobile 2010 (4 months) Established in 2003, emscharts provides dynamic electronic data collection and management solutions for the emergency medical field. The suite of products gives air medical and ground emergency medical services mobile access to web-based data collection applications for Patient Care Records (PCRs). Mandel designed and prototyped emscharts first mobile touch-screen system. Like Zoll Data Systems RescueNet epcr, emscharts Mobile is used by EMS and Fire/Rescue ambulance teams in the field to document patient information, history, vital signs, medical and trauma assessments, interventions, and treatment during the entire patient care process up to delivering the patient to a hospital Emergency Room. To understand how users work with the program, Mandel rode along in an air rescue helicopter for one day, watching medical technicians and paramedics use the hardware and software in the field. Customers and users were intimately involved in designing the new version of the product. Portfolio: Old Windows-Based Design Mobile Designs Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 25
26 Old Windows-Based Design Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 26
27 New Mobile Designs Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 27
28 New Mobile Designs Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 28
29 OKbridge UX Design Consultant (6 years) OKbridge, Inc. is an online bridge club dedicated to serving the worldwide community of bridge players by providing superior software and service. Today, OKbridge has more than 18,000 members from over 90 countries, making it the world s largest member-supported online bridge club. Mandel worked closely with OKbridge founder and development team to design and prototype the next generation of the online program. Theo s designs focused on the needs and requirements of both expertlevel and novice bridge players, through user research and usability evaluations. Reviewed and redesigned the site's registration process. Led the redesign effort to move from an old Windows-based design to a modern Java-based game design. Successfully designed the Java-based application for maximum enjoyment and usability. Conducted heuristic evaluations of the OKbridge website and online game. Conducted usability evaluations with OKbridge members on the new user experience. Ongoing design and incorporation of new functionality in OKbridge website and OKbridge game experience. Case study published in User Experience magazine, November Portfolio: Old Windows-based Design New Java-based Design Game in Progress New Java-based Design Available Players Online New Java-based Design Open Tables Online Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 29
30 Old Windows-Based Design Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 30
31 New Java-Based Design Game in Progress Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 31
32 New Java-Based Design Available Players Online Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 32
33 New Java-Based Design Open Tables Online Theo Mandel, Ph.D. UX Design & User Research Portfolio Page 33
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