Direct Mail. With AgilOne. Direct Mail. Fast Facts

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1 Direct Mail Fast Facts Direct Mail With AgilOne 73% of consumers prefer direct mail over other advertising messages 79% of customers ACT on direct mail immediately 65% of consumers purchase as the result of a direct mail message 33% of consumers go online to respond to direct mail

2 Boost Direct Mail Response and Increase ROI While the emergence of digital may have reduced overall marketing investment in direct mail, it continues to be effective at driving revenue. Research has shown that 40% of consumers say that they have tried a new business after receiving direct mail, and 70% have renewed relationships with businesses that they had previously ceased using. (2) However, because direct mail can be costly, marketers need to employ best practices to optimize sales while reducing overall waste. With AgilOne, it s easy to integrate direct mail into your marketing mix with: data management services to increase deliverability and eliminate bad contacts easy to use predictive analytics to identify high value customers that are likely to buy, or are not engaging on other channels optional services to help you define and execute your direct mail and catalog strategy. Whether you re a direct marketing veteran looking to take your programs to the next level, or a first-timer interested in testing the direct mail channel, AgilOne can help. ShopPBS Increased Revenue 10% AgilOne s Propensity to Buy Models Replace Inefficient RFM Segmentation The secret is in the science that combines over 400 pre-built metrics with machine learning to enable brands to discover natural customer segments and predict which customers are most likely to buy. With AgilOne, ShopPBS was able to: Simplify the number of segments per mailing from over 100 to 5 by focusing on more qualified, highly targeted segments. Increased orders 24% and revenue by 10% by focusing on customers with high likelihood to buy.* Streamline the need for three separate vendors for strategy, list pulls and data cleansing services into one, full-service solution from AgilOne. *Feb 2014 vs same period 2013

3 Mail smarter: Convert more customers by knowing who to market to and how Leverage the power of direct marketing more intelligently with AgilOne s Predictive Marketing Cloud which provides marketers with the tools to: Identify behavioral, product-based or brand-based clusters to create more targeted and personalized catalog covers and offers. Focus on customers that have the highest likelihood to buy using predictive analytics. Reach high value consumers who have unsubscribed to and convert more online shoppers using web browsing data to target customers based on categories of interest. Reduce your mailings without negatively impacting revenue Reduce costs associated with bad addresses, duplicate records and lower propensity deciles. Robust data cleansing eliminates undeliverable addresses and duplicate records. Reduce mailings to lower propensity to buy deciles with predictive analytics and optimize mailings to high-frequency shoppers using clustering models. Integrate with data to reduce direct mail to consumers actively engaging with you via . Leverage our team of experts and full-service options Keeping up with best practices and trends to improve overall marketing results is a daunting task. Lean on our team of experts to help you build and execute a winning strategy. Complete in-house data services with optional full service options for strategy, customer segmentation, list cleansing and preparation, external list services and matchback analysis. Matchback services improve the accuracy of response and sales data to measure ROI and inform future direct mail strategy. Deep domain expertise in direct marketing for over 100 leading brands. The AgilOne Difference Complete in-house data services Predictive and clustering models Bridge the digital divide: Integrate and web data Experts in direct mail More accurate reporting with matchback services One-stop shop eliminates need for multiple vendors

4 Direct Mail Services > Data Pull Services Segmentation and data pull using configurable logic > List Hygiene Services Address Standardization CASS certification DPV confirmation NCOA processing CASS and NCOA certificates generated > Advanced Suppression Services DMA Pander suppress Deceased Do Not Contact suppress Prison suppress Obscenity suppress External Suppression files maintained outside of the AgilOne Data Model such as Blacklists or Screaming Delete files > External List Services Incorporate External Prospect lists in mailings List Hygiene for External Lists Broker reports provided for prospect lists after merge/purge > Merge/Purge Services Identify and drop duplicates across lists at an Individual, Household or Address level based on segment priority Penetration limits per address or site for BtoB Merge/purge reports provided in pivot table format.

5 > Mail File Preparation Services Custom mail splits based on client specifications Holdout or Control panels Test panels Custom output columns Addition of Seed/Decoy records Ink-Jet messaging appended based on segmentation CASS and NCOA certificates in PDF format provided to the printer Final mail file provided to the printer including CRRT, LOT and DP codes > Circulation Management Consulting on optimal mail quantity, segmentation and test strategies External List sourcing > Matchback Services Direct Mail Services Add to any Direct Mail Option Simple report available in Agilone Metrics for ongoing, on-demand access Customized attribution window, revenue allocation to all touches within attribution window For Standard Self-Service client must provide ALL final mail files in specific format For all other Direct Mail Service Options, AgilOne Marketing Operations team provides final mail files for matchback Sources: 1. Epsilon: 6 Direct Mail Stats That Can t Be Ignored 2. CMO Council, Direct Marketing Stats AgilOne Inc. (877) Vaqueros Ave (408) fax Sunnyvale, CA [email protected]