How To Partner With Marketing Solutions: Financial Services

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1 Marketing Solutions: Financial Services Overview Digital disruption, regulatory demands and increased competition are changing the way financial services brands reach out to and engage with their audiences. What s more, consumers are now more educated and have higher expectations than ever before. Financial services brands that wish to not only survive but also thrive through these drastic changes in the marketplace need a partner they can trust to connect them with the audiences and issues that matter most. Marketing Solutions: Financial Services is a dedicated business unit within committed to helping financial services brands compete in the ever-changing financial marketplace. With more than 100 professionals averaging 15 years of finance industry experience each, we ve created a Center of Excellence to provide effective, sophisticated marketing solutions for financial services providers. is a dedicated business unit within committed to helping financial services brands compete in the ever-changing financial marketplace. 1

2 Marketing Solutions: Financial Services Through a targeted full-funnel business development platform, we provide unique insights into the preferences, interests and challenges of more than 380 million members, including over 33 million finance-minded professionals and more than 3.8 million financial decision makers globally. This data, insights and actionable information make it possible to build trust and mind share among new prospective customers and deepen relationships with existing clients through personalized and relevant communication. As the world s most powerful publisher of impactful content, more than 380 clients worldwide, including 122 in the United States, have partnered with Marketing Solutions: Financial Services to help them build mind share and claim a winning position in the marketplace. we provide unique insight 380m members 33m finance-minded m financial decision makers 2

3 Onsite Display Network Display Lead Accelerator Sponsored Updates Marketing Sponsored Solutions: InMail Financial Services Onsite Display Network Display Lead Accelerator Sponsored Updates Onsite Display Network Display Lead Accelerator Sponsored Updates Sponsored InMail Onsite Display Network Display Lead Accelerator Sponsored Onsite Display Updates Sponsored Network InMail Display Lead Accelerator Sponsored Updates Products Onsite Display Sponsored InMail Position your brand to reach more than 40% more financial decision makers 380 million professionals worldwide, check InMail compared to average including over 33 million financeminded active users in the United States. Drive professionals and more than engagement and increase effectiveness 3.8 million financial decision makers with this audience by breaking through globally in the premium, high-quality the limitations of traditional context of. marketing and delivering personalized Onsite Display Network Display Lead Accelerator Sponsored Updates Sponsored InMail messages within the uncluttered Onsite Display Network Display Lead Accelerator Sponsored Onsite Display Updates Sponsored Network InMail Display Lead Accelerator Sponsored Updates Inbox environment. Network Display Sponsored Updates Lead Accelerator Designed to help you get in front of the right audiences often as they consume information across the Web. Build customer relationships by providing your audience with relevant content presented as part of the newsfeed, targeting only your most valuable consumers. Reach your ultimate goals of increased lead conversions, expanded pipeline contribution and improved customer acquisition by engaging prospects anywhere online with relevant ads and content. Why Marketing Solutions: Financial Services Partnering with Marketing Solutions: Financial Services provides you with direct access to our 380 million members around the world, including more than 33 million finance-minded professionals, as well as valuable data about their preferences and behaviors. Additionally, you will have some of today s most powerful marketing tools and resources available at your fingertips. Only with can you connect with the audiences that matter most to your company, including 3.8 million financial decision makers worldwide. Deliver personalized content and communication when and where they are seeking it - and sharing it - most. In fact, financial decision makers share 59% more content than average active members in the United States. Expand your reach. Nurture your leads. Measure your results. All within one powerful platform: Marketing Solutions: Financial Services. 3

4 Marketing Solutions: Financial Services Environment of Opportunity Member Mindset Members access in search of content, communication and connectivity. In particular, financial decision makers are 1.2x more active on than the average active member in the United States. Marketing Solutions: Financial Services provides you with the opportunity to connect with these members in meaningful ways by delivering them the finance-related content and resources they are seeking. Unmatched Subject Matter Expertise Members know that only provides a steady stream of valuable content from Influencers in the finance industry, like Jack Welch, Suze Orman and Bill Gates. And companies know that they can partner with Marketing Solutions: Financial Services to establish trust and build relationships by delivering content to help members achieve financial success. Member Quality Globally, more than 380 million people use. That is more than half of the world s professionals. And more than 200,000 new members join each and every day. These professionals are highly educated, affluent and influential and they are looking for information. In fact, members are more likely than the general United States population and social media platform users to own financial products like 401(k) accounts, IRAs, stocks, bonds and brokerage accounts 1. Quality Engagement members engage with other members, with content and with brands at incredibly high rates. In fact, average financial decision makers, when compared to average active members in the United States, have 55% more connections and 18% more of them follow companies on. Additionally, reaches 2.8x more business decision makers than other business sites, including Wall Street Journal, Forbes, The New York Times and Financial Times. reaches 2.8x more business decision makers than other business sites, including Wall Street Journal, Forbes, The New York Times and Financial Times. 1 Forrester Research, Inc., North American Consumer Technographics Online Benchmark Survey (Part 1),

5 Marketing Solutions: Financial Services Exclusive Marketing Tools Expanded Reach with Sophisticated Targeting Our powerful tools make it possible to reach the right audiences for your brand at the right time, accelerating their movement through your marketing funnel. Use data to segment retargeting pools and sequence messaging in real time according to members behavior within the platform. Target decision makers and influencers directly, using s ability to track all 1:1 communication among site visitors. Multi-Channel Nurturing Leverage s abilities to automate lead nurturing across multiple channels. Use our insights to optimize the effectiveness of your content and creative messaging tactics across your marketing efforts. clients consistently see lead conversion rates 2x-3x better than industry standards when they synchronize online display advertising with nurturing campaigns. Measure & Analyze clients have access to detailed measurement and analytics tools that demonstrate the impact of their marketing efforts. When paired with your existing marketing tools and marketing automation platform, these tools drive more costeffective lead generation and have a multiplier effect on the dollars that you have already spent to drive site traffic and capture higher quality leads. reach the right audiences for your brand at the right time, accelerating their movement through your marketing funnel. 5

6 Marketing Solutions: Financial Services About Marketing Solutions: Financial Services Marketing Solutions: Financial Services delivers a comprehensive platform to connect financial services brands with the audiences and issues that matter most. Our targeted full-funnel business development platform provides financial services marketers with unique insights into the preferences, interests and challenges of more than 380 million members, including more than 33 million finance-minded professionals and over 3.8 million financial decision makers. These insights make it possible to build trust with customers and prospects through personal and relevant communication. As the world s most powerful publisher of meaningful content, we have partnered with 380 of the top financial services brands worldwide, including 122 clients in the United States to help them build mind share and claim a winning position in the marketplace. Learn more about Marketing Solutions: Financial Services About connects the world s professionals to make them more productive and successful and transforms the ways companies hire, market and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world s first Economic Graph. has more than 380 million members and has offices around the world. world s most powerful publisher of meaningful content. Copyright 2015 Corporation., the logo, and InMail, are registered trademarks of Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 6