MediaKit. MOBILE ADS Hunting Ads Everywhere

Transcription

1 MediaKit Hunting Ads Everywhere

2 HUNT Mobile Ads We are the main company in the region who advance along with the fast growth of mobile advertising. Nowadays, advertisers who plan and advertise in mobile, they know that associating with a strong publicity network is the key to run a successful campaign. WE KNOW ABOUT, ADVERTISING, AND TECHNOLOGY HUNT is not testing mobile advertising, is delivering it today and every day to advertisers. HUNT is mobile, HUNT is advertising HUNT offers in the entire region the greater scope in mobile advertising industry, headquartered in Argentina and adding new offices in USA, Mexico and Brazil, and at the same time operating in the whole LatAm region, in a direct way or through commercial representations, and the US Hispanic market. We know how important is for advertisers to reach their consumers, and how they move in mobile universe, that s why we built the wide mobile advertising network in the region. 1

3 OUR SOLUTION In HUNT we provide innovative solutions for Branding and Performance advertisers with an effective planning of campaigns in sites as well as mobile applications seeking to generate the biggest ROI. HUNT Mobile Ads offer different services that cover the whole value chain of mobile advertising, giving support to media agencies, publishers, and mobile operators. WE MANAGE AND MONETIZE THE INVENTORY. WAP, mobile sites, and mobile applications WE CAPTURE, CREATE, AND MANAGE Users databases WE CONNECT Publishers, advertisers, users, and mobile operators. WE EMIT AND SERV Advertising campaigns. REPORTING AND CONTROL of campaigns optimizing the results. 2

4 ADVERTISERS AND PUBLISHERS We are the best partner in mobile advertising for all advertisers in Latin America and US Hispanic market to reach their clients in their mobile devices. The same way as for publishers we are a necessary partner to get recurrent revenues and economic benefits from their sites and mobile applications. Some of our publishers are... Some of advertisers who trust in HUNT Mobile Ads are w w w. club cup on. com Main characteristics of HUNT Mobile Ads Specialists in Latin America and US Hispanic market Simple technological integration Highly segmented ads Online Statics platform and API statics Rich Media, Banners and Text Ads Dynamic Optimization Motors 3

5 THE MARKET The market is very dynamic, for that you should have a strong knowledge of our potential consumers. We must know how they operate in the market. Understand the market and its behavior is a key to obtain the best results. TRAFFIC BY OPERATIVE SYSTEM ANDROID 27% iphone 28% TRAFIC BY REGIONS MEXICO 34 % BRAZIL 31% BLACKBERRY SIMBIAN ROLA 11% 22% 21% OTHERS OLA 24% OTHERS 2% Source: Traffic generated inside the HUNT Mobile Ads network during 2011 OLA (Others LatAm: Argentine, Chile, Colombia, Costa Rica, Panamá y Venezuela) ROLA(Rest of LatAm: Bolivia, Ecuador, Honduras, Paraguay, Perú, Puerto Rico, Rep. Dominicana y Uruguay) Source: Traffic generated inside the HUNT Mobile Ads network during 2011 Mobile Penetration >100% Source: Informa Telecoms & Media 4

6 Mobile internet users profile WOMEN MEN 42% 58% OPERATIVE SYSTEMS USED BY USERS OTRO OTRO 27 % % % % % % % % % % INTERNET USERS AGE 18 % 13 a 17 years 36 % 18 a 24 years 30 % 25 a 34 years 14 % 35 a 49 years more than 50 2% Fuente: Tráfico cursado y generado dentro de la red de publicidad móvil de HUNT Mobile Ads durante el año

7 OBJECTIVES+ STRATEGIES+ RESULTS The key to obtain the best results is to work over clear objectives that help us to identify and develop the best strategy in this media and in HUNT we work with the client to find the best way to achieve these objectives. Both for Branding campaigns where the objective is brand or product positioning, as in Performance actions where it seek, for example, customer engagement, HUNT offers the best strategy. Depending on the objectives the solution to take and execute. Click to LANDING PAGE Click to PLAY VIDEO Click to CALL Through this action, from the advertiser banner, the client is redirected to product/service landing page. Through this action, from the advertiser banner, the client is redirected, for example, to YouTube channel to watch the product/service video offered. Through this action, from the advertiser banner, by clicking it you can generate a direct call to callcenter or voic provided by the advertiser. 6

8 Click to Capture OPT IN Click to DOWNLOAD Through this action, from the advertiser banner, the client is redirected to product/service landing page where the client can complete a form. Through this action, from the advertiser banner, the client is redirected to the AppStore to download the advertiser application. Click to FACEBOOK Capture FANs Click to TWITTER Capture Followers Through this action, from the advertiser banner, the client is redirected to the Advertiser FAN PAGE in Facebook to generate new Fans. Through this action, from the advertiser banner, the client is redirected to the Advertiser TWITTER to generate new FOLLOWERS. CAverage Click Through Rate per Industry and Strategy (CTR %) Industry Strategy Click 2 landing Page Click 2 Video Click 2 Call Click 2 capture Opt in Click 2 Download Click 2 Facebook Click 2 Twitter Food & Drink Health & Beauty Cars Media & Entertainment B2B + Corporative Telecomunications Turism Retail Banking Mobile valued added service 0,57 % 0,59 % 0,31% 0,42 % 0,71% 0,59% 0,62 % 0,44 % 0,58 % 0,47 % 0,52 % 0,50 % 0,44 % 0,61% 0,37% 0,44 % 0,49 % 0,80 % 0,49 % 0,63 % 7

9 TARGETING Whether you need to reach a consumer with the intention of buying a car, or to a brand fan to download an application of it, or to travelers who need to do a hotel reservation, HUNT can reach to the appropriate target. Having the largest scope in Latin America and US Hispanic, allow us to create and targeting the audience of mobile users scale. DEMOGRAPHIC AUDIENCE Users type, age, sex, NSE, interests, etc. GEOGRAPHY / COUNTRY Region, Country, City and Zones CARRIER / OPERATOR Select the target according to service provider mobile operator. For example, targeting only Movistar users. PHONES / OS MANUFACTURERS Smartphone, Feature Phones, Tablets, etc. / Samsung, Nokia, Apple, Motorola, etc. / ios, Android, Windows, Symbian, Blackberry, etc. APLICATIONS / SITES Premium Mobile sites and Blind, Wap Sites, Mobile Aplications, Games, etc. DAY TIME / WEEK DAY According to the usage can be presented in a determinate day and time. LOCATION BASED Wi-Fi FRECUENCY Serve advertising according to where user is physical located. Can determine that only users connected by Wi-Fi are able to see the advertising or vice versa. Advertising is shown to users only a certain number of times obtaining a better ROI. 8

10 FORMATS + RICH MEDIA The MMA (Mobile Marketing Association), entity that regulates the globally Mobile Advertising business, provides a number of standard formats to develop mobile ads. Advertiser objectives (recognition and brand positioning, customer acquisition, promotion and sale, capture of information, loyalty and return) determine the most appropriate mobile format, in Wap Display Ads, Search Ads, App Display Ads and Rich Media. Los mismos son: Name Technical Specification Sample Creative (ap prox. dimension) XXL XX-Large 320 x 50 pixels GIF, PNG, JPEG for still image <10 KB file size Animated GIF for animation < 15 KB file size 320 x 50 px Download the file in: XL X-Large XL X-Large High 300 x 50 GIF, PNG, JPEG for still image <10 KB file size Animated GIF for animation < 15 KB file size 300 x 75 GIF, PNG, JPEG for still image <10 KB file size Animated GIF for animation < 15 KB file size 300 x 50 px 300 x 75 px L Large High 216 x 54 GIF, PNG, JPEG for still image <6 KB file size Animated GIF for animation < 9 KB file size 216 x 54 px L Large 216 x 36 GIF, PNG, JPEG for still image <6 KB file size Large High Animated GIF for animation <9 KB file size 216 x 36 px M Medium M Medium High 168 x 28 pixels GIF, PNG, JPEG for still image <4 KB file size Animated GIF for animation <6 KB file size 168 x 42 pixels GIF, PNG, JPEG for still image <4 KB file size Animated GIF for animation <6 KB file size 168 x 28 px 168 x 42 px S Small 120 x 20 pixels IF, PNG, JPEG for still image <2 KB file size Animated GIF for animation <3 KB file size 120 x 20 px S Small High Text Tagline (optional) 120 x 30 pixels IF, PNG, JPEG for still image <2 KB file size Animated GIF for animation <3 KB file size Up to 24 characters fot X-Large Up to 18 characters fot Large Up to 12 characters fot Medium Up to 10 characters fot Small 120 x 30 px 9

11 In mobile advertising RICH MEDIA has the major level of engagement of all media. The increase of smartphones penetration raise the usage of Rich Media Mobile technologies giving to mobile ads strong benefits such us Offers a wide range of characteristics and actions to actual consumers with multifaceted experience. Highly flexible format, autonomous and experience generator that can be adapted to complex client objectives. Available on Android, ios, Black Berry, In-Browser. y In-Application BANNER EXPANDIBLE TRANSITIONAL EFFECTS SCRATCH-OFF BANNER-VIDEO 10

12 QR See an example of our solution RICH MEDIA! 11

13 REPORT Our platform offers a diary access to campaigns statics, with the possibility of download the reports in CSV format or access to them through our API. REPORTS SITES ADMINISTRATION USER ADMIN

14 APPS + BANNERS + SITES Just like in web, Mobile Sites are a support that allows advertising and creative campaigns related with marketing. That s how in HUNT we design, create and manage Mobile Sites, at the same time we redirect traffic to these sites through parallel actions: Web, Banners, Rich Media, etc. In the same way mobile applications behave. Today mobiles present a large content and mobiles service market through a great variety of organization and information applications such as: Games, Music, Video, Imagen, Messenger, etc. HUNT develop this applications and personalized contents in platforms Java, Symiam, Android, Blackberry, Python, Flash Lite, Brew, and iphone. Banners Apps Sites 13

15 Hunting Ads Everywhere > > > Corporate Headquarters Buenos Aires - Argentina Tel. +54 (11) facebook.com/huntmads linkedin/company/huntm.ads Member of: Brazil México USA HUNT Mobile Ads is the leading mobile advertising network specializing in the Latin American and US Hispanic markets, which offers solutions to discover, build brands and monetize the mobile internet. Mobile handsets represent a new and fundamental platform for communication, and HUNT develops the tools so that any business in the region can take advantage of these possibilities. HUNT was created in early 2010, when a group of mobile and internet visionaries embarked upon their journey to develop a mobile advertising business in Latin America.