Introduction to Online Trading

Transcription

1 Introduction to Online Trading

2 Housekeeping Toilets are located (insert text specific to venue) If the Fire Alarm sounds (insert text specific to venue) Smoking is not allowed in any part of the building. If you wish to smoke (insert text specific to venue) Please switch off your mobile phones or set them to silent.

3 Agenda 10:00am 10:10am 10:20am 10.40am 11:00am 11.20am 11.35am 11:55am 12.10pm 12.20pm 12:30pm 1pm Group Introductions Session goals What is online selling all about? How easy (or difficult) is it to sell online? What are my options? Tea / Coffee break What are the common sales platforms and how do they work? What are the potential pitfalls? Q & A Evaluation Networking Close

4 Group Introductions Who are you? What business are you involved in? What experience have you had of social media so far? What are you hoping to achieve from today?

5 What is Online Selling all about..? Online shopping or online retailing is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. Wikipedia E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e- business, are often used interchangeably. For online retail selling, the term e-tailing is sometimes used. TechTarget.com Ecommerce Definition: With the huge success of commerce on the Internet, ecommerce usually refers to shopping at online stores on the World Wide Web, also known as ecommerce Web sites. Ecommerce can be business to business (B2B) or business to consumer (B2C). Straight_on.com

6 Should I be selling online..? Online Selling infographic

7 Should I be selling online..? 68% of the total UK population is online More women than men are online in the age group 12.8 million people in the UK accessed the internet online at work in the last month The most popular online destinations are those selling products and / or services Online shopping sites received visits by 20 million UK visitors in the last month 70% of all internet users in the UK access it every day 20 million internet users in the UK listed comparing prices as being one of their favourite online activities By the end of 2012, UK shoppers will have spent 52 billion online up 14% on the previous year 71% of all shoppers believe that the best deals can be obtained online The average UK shopper with internet access spends 75 per month online In the UK, the most popular time for buying online is Wednesday at 4pm

8 How difficult is it to start selling online..? Traditional Selling versus Online Selling Convenience Cost of premises Value of Sales Staff costs Flexibility Trading days / hours Requirement to carry stock Breadth of Product Range Geographical Boundaries

9 Times are changing Technology is changing the way that we do business!

10 Times are changing Correspondence is necessary. Letters are not

11 Times are changing Learning is necessary. Universities are not.

12 Times are changing Reading is necessary. Books are not

13 Times are changing Banking is necessary. Banks are not

14 Times are changing Shopping is necessary. Shops are not.

15 What are the common sales platforms Paid for Vs Free listings

16 How ebay works Creating an account (personal / business) Selling items via online auction Selling items for a fixed price Options around auctions and fixed price sales Facts; Over a 15 year period ebay sold three billion items In the UK one item is sold every second via the ebay mobile app More than 140 large UK brands sell via ebay shops Over 200,000 UK businesses sell via ebay UK sellers export to an average of 39 countries around the world 20 million web users in the UK visit ebay every month

17 How etsy works Create a free account (personal / business) List items (cost 20c per item plus 3.5% of the sale price) Items must meet Etsy s criteria (handicraft / vintage) Options to link to Facebook account Payments for goods are made via Paypal Facts; Started in June million users worldwide Sales of 1 billion US dollars annually

18 How amazon works Create a free account (individual / pro) Pro; 25 per month. Individual Nil Fees between 7% (computers) and 25% (Jewellery) Amazon can handle order fulfilment Payments for goods are made via electronic transfer (Bank, debit / credit) Facts; Started in million users worldwide Handles so many transactions that when their site went down in Aug 2013 it was estimated to have cost amazon.com 120,000 US for each second of the 40 MINUTES that it took to get the site back online!

19 How do I get paid for my goods?

20 Order Fulfilment What are the options for getting the goods to your customer quickly and easily..? Through the postal service Using a Courier Electronic Delivery (for example download link, , audio and / or video) Drop Shipping Collection in person Granting the use of a resource via username / password

21 When things go wrong... Some common reasons for customer complaints about online purchases Incorrect item received Item not as described Item not delivered (or delivered late) Wrong Colour Wrong Size Item faulty Item incomplete or damaged in transit

22 When things go wrong... The Distance Selling Regulations are the rules that apply if you are selling products or services to consumers without face-to-face contact, and where the consumer has not had an opportunity to examine the goods before buying or discuss the service in person. Consumer Protection (Distance Selling) Regulations Key points; Give consumers specific information before they buy Supply the goods within a statutory time period Consumers can cancel up to 7 days after receiving the goods (sometimes longer) Unless specified, consumers can return items to you at your expense

23 Your questions answered

24 Your feedback

25 Networking & Close