end to end marketing automation

Transcription

1 end to end marketing automation C O N S U L T I N G I M P L E M E N T A T I O N D E V E L O P M E N T O P T I M I S A T I O N T R A I N I N G S U P P O R T

2 Act-On Marketing MARKETING MADE EASIER. MORE COST-EFFECTIVE, BETTER. Marketing is tough in today s online world. The sheer number of marketing communication mediums has grown and continues to grow. And when you consider that most marketing professionals are forced to utilize multiple systems (such as CRM, marketing, web forms, landing pages, website tracking, social media) and resources (HTML designers, IT staff) to initiate, manage and track campaigns, the amount of And it isn t getting easier. With approximately 95% of business buyers relying on the internet and online communications during their purchasing process, it has become imperative to reach target audiences in a timely manner at every stage of their decision making process. This forces a fast pace that leaves marketers constantly scrambling for the time and resources needed to get their jobs done. work required can be daunting. ONLINE MARKETING SUITE WEBSITE VISITOR TRACKING complete end to end online marketing automation LEAD MANAGEMENT & NURTURING BEHAVIOUR SCORING SALESFORCE INTEGRATION MARKETING LANDING PAGES & FORMS LIST MANAGEMENT & SEGMENTATION ACT-ON MARKETING SUCCESS Xenogenix are fully aware of today's online marketing challenges, and the difficulties marketing professionals face. With the Act-On Marketing Platform, we re making marketing professionals lives easier, and more importantly, more effective. Act-On provides marketers with just about everything they need to be successful. marketing, easy-to-build landing pages and forms, website visitor tracking, social media marketing, lead scoring, list segmentation, Salesforce.com integration, automated drip programs, event management and more. Managed and tracked under one roof. Marketers can focus on the big picture and produce better results since Act-On s integrated solution takes care of correlating and analyzing their diverse marketing activities.

3 INITIATE, MANAGE AND TRACK MARKETING ACT IVITY, GENERATE MORE QUALIFIED LEADS AND PRODUCE BETTER RESULTS EASILY WEBSITE VISITOR TRACKING Why settle for just monitoring website page visits and visitor domains when you can have access to meaningful data that links your marketing campaigns to your website visitors. See in real time reports that show the effect of your campaigns on overall website traffic, and more importantly who the individuals are, which pages they re looking at, and how much time they re spending on your site. You can also leverage Act-On s reverse IP lookup to identify companies that are visiting your website and engage with them before your competitors do. Set up daily digest s and real time alerts for sales to notify when prospects are active on the website. SALESFORCE INTEGRATION ACT-On works seamlessly with Salesforce.com Unlimited, Enterprise and Professional Edition. Give your sales team the marketing activity information for every lead. And a one click facility to send marketing approved messages to further assist in the lead follow-up process. LANDING PAGES & FORMS No more having to rely on technical or HTML resources to build your customized landing pages! Act-On has the industries easiest interface to quickly design and launch your campaigns. Act-On s source tracking URLs allows you to see which marketing channels are getting the most impressions and conversions so you can focus your marketing budget on the right channel WEBINAR MANAGEMENT Manage webinars directly from within Act-On. Have event data, registrations and attendance incorporated into lead scoring and prospect profiling. Salesforce customers can automate the process of moving prospects through campaigns based on webinar milestones (invited, registered, attended) Act-On makes it simple with a completely integrated turnkey solution. LEAD MANAGEMENT, NURTURING AND SCORING Act-On allows you to effectively manage, score and profile your leads throughout the marketing and sales cycle. By tracking behaviors and activities such as pages visited, forms filled out, documents downloaded and webinars attended you ll have a better understanding of where prospects are in the decision making process allowing you to target your marketing activity and messages accordingly. Leverage this prospect intelligence to better nurture your pipeline with easily set-up triggered s and drip campaigns with lead scoring based on both attributes and behaviors you ll be able to simplify prospect qualification and make sure your sales team is focused on the right leads all the time. MARKETING Act-On provides rich creation tools and familiar editing concepts so that you can easily deploy your campaigns without HTML knowledge or technical assistance. With comprehensive reporting tools, you ll be able to easily see which campaigns are doing well, who is responding and how they re interacting with the

4 HELPING YOU IDENTIFY TOMORROWS CUSTOMERS TODAY LIST MANAGEMENT & SEGMENTATION Act-On Marketing With the Act-On Zero Set-Up Marketing Database, it s easy to assemble, consolidate and manage lists into a centralized silo for all your marketing campaigns. An easy-to-use import feature allows for the importing of Excel and CSV files without having to conform to a database imposed schema. With the capability to capture all marketing activities and interactions for individuals or groups you can see how prospects are interacting with your marketing programs and segment by prospect attributes (job title, postcode, etc.) and or behavioral attributes (responses to certain campaigns or visits to specific pages, as an example), allowing you to better target content in your outreach efforts. sophisticated marketing platform for today s online world PRODUCT FEATURES HTML BUILDER WEB FORM BUILDER LANDING PAGE BUILDER WEBINAR MANAGEMENT SMART CONTENT BLOCKS SOCIAL MEDIA / TWITTER PROSPECTOR Get in on the conversation with the Act-On Twitter Prospector. Easily and effectively find and engage in online conversations with new audiences for your products and services. Seamlessly integrate Twitter into your marketing initiatives and focus on identifying prospects instead of just tweeting and hoping prospects find you. With an intuitive and simple interface anyone on your team can start identifying and interacting with leads right away REAL TIME REPORTING DIGITAL ASSET LIBRARY LIST MANAGEMENT WESITE PROSPECT TRACKING DRIP MARKETING PROSPECT PROFILING CAMPAIGN REPORTING Having a great tool set to do your job well is important. However, being able to easily view how your campaigns are performing is imperative to tracking your effectiveness and improving results. The Act-On platform dashboard reporting views are real-time, interactive and give you the ability to see how your campaigns are performing instantly. You can even drill down and see individual prospects progressing through your campaigns. QUICK START TEMPLATES SALESFORCE.COM INTEGRATION CHANNEL MARKETING ABOUT ACT-ON Act-On Software provides one of the industries most popular and fastest growing cloud based integrated marketing automation platforms. Accessible to organizations of all sizes without any hardware or software to install, Act-On customers benefit from a best in class tool set that is continuously updated as online marketing trends evolve. Contact Xenogenix today for further information or to book a demonstration.

5 Xenogenix are an accredited Salesforce.com Consulting Partner and experts at streamlining sales, marketing and other key business processes. Xenogenix Ltd Little Marley Marley Common Haslemere Surrey GU27 3PU C O N S U L T I N G I M P L E M E N T A T I O N D E V E L O P M E N T O P T I M I S A T I O N T R A I N I N G S U P P O R T W W W. X E N O G E N I X. C O. U K T el