Telecoms Mini-MBA. An interactive training course for telecoms companies

Transcription

1 Telecoms Mini-MBA An interactive training course for telecoms companies

2 1 The Telecoms Mini-MBA Course 2 Practical Aspects of Running the Course 3 Guide to Business Planning Book 4 Introduction to Coleago Consulting Content copyright coleago

3 The Telecoms Mini-MBA Course A course by telecoms professionals for telecoms professionals copyright coleago

4 An in-house interactive course for telecoms companies An excellent course - extremely well delivered, balanced, informative and above all thoroughly enjoyable, a must for anybody who works in telecoms management." Anthony Mawby, Strategic Insight Manager, Orange A Course Designed for Telecoms Companies. The Mini-MBA for Telecoms Companies is aimed at managers and executives in organisations working within the telecoms, and technology sectors. The course aims to deliver a distilled 4 day MBA focusing on the skills relevant to strategy and business planning. A Course Delivered by Telecoms Professionals The Training is delivered by consultants with over 15 years of industry experience in international markets, including operational experience. This ensures that the course material is: Relevant and up-to date Learnings can be applied in a practical manner Learning Objectives and Benefits The course is designed to enable participants to gain a practical understanding of the principal techniques employed in business planning in order to be in a position to contribute to setting out strategy and write business plans for small and large projects which achieve the goals of the organisation. Key objectives include: Learning to use practical, strategic analysis and planning tools to support the generation and evaluation of strategic options;; Gaining an understanding of the telecoms value chain, the economics of the sector and a range of business models;; Knowing how to conduct market research, market forecasting and use market planning techniques that focus specifically on the unique characteristics of the telecoms sector;; Gaining the ability to develop and analyse financial forecasts using a range of accounting, financial analysis and project appraisal techniques;; Understanding profitability, cash-flow and funding issues;; Being in a position to effectively write and present a business plan and secure board approval and funding. Hands on Learning The course offer tutorial style interaction with the trainers rather than simply delivering a lecture. This considerably enhances the learning experience. We pride ourselves on bringing potentially boring topics (such as finance) to life through business simulation exercises, role plays, case studies and quizzes but most importantly through our passion and interest for the industry and our content. In-course exercises to gain confidence in applying learnings Enjoyable team work that motivates participants Case study giving participants the opportunity to put their new skills into action copyright coleago

5 Experienced industry professionals train your staff Books authored by the course presenters Course Benefits The companies and individuals within them, who will succeed in the telecoms sector, are those that can combine strong financial and business skills with a comprehensive understanding of the ever changing competitive landscape. The Telecoms Mini-MBA will teach these essential business skills and coupled with a no nonsense appraisal of industry trends, ensures that all attendees will be able to make a difference on their return to their business. This course is highly practical, involving the use of simulation tools, exercises and a realistic and challenging case study. The Benefit of a Private In-House Course Rather than sending a few people from your company to a public training course, the training course comes to you. This has a number of advantages: Participants can discuss your company s issues freely Delivered where and when you need it Some tailoring of content to your situation We can accommodate a maximum of 16 participants in a tutorial style environment without compromising on interactivity. This means the cost per person will be considerably lower compared to sending people on public courses. High Value Course Material In addition attendees will also be provided with invaluable tools and templates to take away and use in their roles. These include: Extensive course notes in PDF format 10 year Excel based business planning valuation model Investment appraisal model Strategic planning templates Industry benchmarks Our Faculty: Telecoms Experience and Academic Excellence We only provide consulting and training services to the telecoms sector and so we really understand the challenges facing the industry and the training needs within it. Graham Friend, MA, M.Phil (Cantab) ACA, a co-founder of Coleago is an expert in business planning, including strategic analysis and planning, financial forecasting and valuations and business modelling and training for telecoms companies around the world. Graham is a Chartered Accountant and holds a Master s Degree in Economics from Trinity College, Cambridge. Co-author of the Economist s Guide to Business Planning and Guide to Business Modelling. Stefan Zehle, MBA a co-founder of Coleago, was a Director Strategy, Marketing and Regulatory Affairs of a GSM operator. He is an expert in telecoms marketing strategy, market forecasting, and business planning. He was responsible for many successful licence applications. Stefan has spoken at over 30 telecoms conferences world-wide and holds an MBA with distinction. Coauthor of the Economist s Guide to Business Planning. Dr. Matthias Halfmann, BSc Telecoms Eng, MBA, has more than 16 years of relevant experience in the ICT industry, with the last 12 years working as a management consultant. He is a highly experienced in telecoms regulation and regulatory cost modelling. commercial strategy and technology. Matt holds two academic titles, a doctorate degree in telecommunications science and an MBA. He teaches at Barcelona Business School. Scott McKenzie, ME, MBA, a Director of Coleago, has 20 years experience in the telecoms sector. Chief Strategy Officer for KPN s International Mobile division and CEO of KPN s 1bn Mobile Wholesale business. Earlier in his career he worked for Telstra, Ericsson, Arthur D. Little, and as an equity analyst in the City of London covering European telecom operators. He holds a bachelors degree in electrical engineering from Melbourne University and an MBA from Oxford University. copyright Coleago

6 Course content overview This is the best training I have ever attended. It was insightful, practical, dynamic, intense to mention a few. I have just been in the Telecoms environment for 8 months and I already feel like a Telco brainiac. Bassey Umoh, MTN Nigeria A Balanced and Comprehensive Programme The course is designed to cover the topics relevant to developing strategies that deliver competitive advantage and making investment decisions that increase shareholder value. Participants will become familiar with the tools and language of business planning and decision making. Competitive pressures are increasing and therefore financial literacy is key to understanding how companies increase profitability and return on investment. Coleago's teaching techniques explain complex financial subjects in a manner so that they can easily be understood by non-financial managers. The Programme Day 1 Day 2 Day 3 Day 4 9:00 10:30 Overview of Strategic and Commercial Planning Market Analysis and Strategy Intensive, Stimulating and Enjoyable Learning Four 90 minute sessions per day One double session case study module A sequence of strategy and marketing orientated sessions and sessions with a financial focus. The course culminates in an investment appraisal case study with teams competing against each other Forecasting Techniques Part 1 Strategy & Marketing Focus Financial Focus Hands on Case Study Investment Appraisal Part 1 11:00 12:30 Environmental Analysis and Planning for Uncertainty Strategic Implications of Industry Evolution Forecasting Techniques Part 2 Investment Appraisal Part 2 13:30 15:00 Introduction to Financial Concepts Analysing and Developing Strategy Are Telecoms Companies Creating Value Today? Investment Appraisal 15:30 17:00 Industry and Competitor Analysis Advanced Financial Concepts Basic Valuation Techniques Case Study copyright coleago

7 Detailed Course Content - Day 1 Overview of Strategic and Commercial Planning To develop an understanding of how a company creates value for its shareholders To understand the objectives of company strategy and to define key strategic terms Interactive exercise: Definitions of strategy and tactics To appreciate the influence of stakeholders and their impact on company goals and performance To review the business planning process and gain an overview of key tools and techniques The typical content of a business plan Introduction to Financial Statements and Concepts The three financial statements and understanding their significance The Profit & Loss Account, defining ARPU Variable and fixed costs The Balance sheet and sources of capital for a business The Cash Flow statement, the concept of Free Cash Flow and its role in value creation Interactive exercise: Understanding the 3 financial statements Environmental analysis and planning for uncertainty Understanding the nature of uncertainty in the telecoms industry and responses to it Learn how to apply PESTEL analysis a tool for analysing the environment Interactive exercise: PESTEL analysis Using scenario planning to generate alternative views of an uncertain future Interactive exercise: Scenario planning Industry and Competitor Analysis Understanding structure and forces that drive competition using Porter s 5 forces model The industry life cycle in relation to the competitive forces that drive the telecoms industry Generic market structures and their applicability in telecommunications sector Interactive exercise: Different market structures in telecoms Identifying the Value Chain, and its impact on strategy;; including examples of successful and unsuccessful value chain strategies Interactive exercise: Your company in the value chain Analysing competitors using the Key Success Factor (KSF) ranking and Porter s four corners framework copyright coleago

8 Detailed Course Content - Day 2 Market Analysis and Strategy What does marketing really mean? Understanding the benefits of market segmentation and applying segmentation methods and targeting Interactive exercise: Market segmentation The 4 Ps: Adjusting the elements of the marketing mix Targeting market segments with a differentiated offer Case study: the benefit of brand equity How to position a product or services in the market and develop a value proposition Interactive exercise: your own and your competitor s value proposition Analysing and Developing Strategy Using a framework for strategy development: Basis of competitive advantage, direction and implementation Porter s generic strategies and the applicability to the telecoms sector Using the Ansoff or Market Options matrix to generate strategic directions Understanding the benefits and drawback of alternative methods of strategy implementation Case study: Two case studies illustrating segmentation strategy vs. brand development strategy Strategic Implications of Industry Evolution Understanding the product life cycle curve and its strategic implications Understanding the strategic movement of portfolio products and cash using the BCG box Case study: The growth in mobile broadband Analysing your own business: How resources contribute to competitive advantage Summarising internal and external factors into Strengths, Weaknesses, Opportunities, and Threats Interactive exercise: SWOT analysis Advanced Financial Concepts Appreciate the fundamental principals of accounting Examine the accounting treatment for fixed assets depreciation and amortisation Develop and understanding of economies of scale and their impact on the scalability of a business Case study: Differences in fixed and variable costs between an MNO and MVNO Examine the concept of accruals and prepayments copyright coleago

9 Detailed Course Content - Day 3 Forecasting Techniques - Part 1 Understanding the process of forecasting demand and essential forecasting concepts The effect of inflation: Forecasting in real or nominal terms Market sizing: The potential demand for a product or service Suitability and application of different market research techniques Understanding the suitability of different forecasting techniques in particular situations How to use the time series method to make a forecast based on trend and seasonality Interactive exercise: Applying forecasting techniques using Excel Are Telecoms Companies Creating Value Today? Develop a systematic approach to reviewing financial information Understand how to calculate and interpret profitability ratios Evolution of EBITDA margins, regional and global review Interactive exercise: Calculating profitability ratios Using and interpreting different types of capital efficiency ratios Evolution of Return on Capital Employed (ROCE) Interactive exercise: Calculating capital efficiency ratios Using liquidity and solvency ratios to assess a company s ability to meet it s immediate obligations and long term exposure Capex to Sales & Capex to EBITDA ratios and cash flow impact Interactive exercise: Calculating solvency ratios Forecasting Techniques - Part 2 How to use explanatory methods, notably regression analysis to make a forecast Using the product life cycle and s-shaped growth curves to forecast take-up The Bass model of diffusion of innovation to forecast demand for new services Price elasticity of demand in telecoms markets, practical applications Price elasticity coefficient estimates and empirical evidence of price elasticity of demand for telecoms services Demand for mobile internet services, a sample survey: methodology and results Interactive exercise: Applying forecasting techniques using Excel Basic Valuation Techniques and the Business Case Story Board Investment ratios and the role of equity analysts in valuing companies Case study: Valuing Virgin Mobile, a UK MVNO, for the purposes of setting the IPO share price What happens in a maturing market: the historic performance of the UK Mobile Industry Interactive exercise: What are the implications for your market What decision makers what to know: The business case story board copyright coleago

10 Detailed Course Content - Day 4 "The telecoms MBA delivered clear, concise and confident teaching of complex content. I have a background in finance, but the financial content was explained better than I have ever heard it done before - I really did learn something new. Amanda Scott, Ingenious Media Investment Appraisal Part 1 Understand the objectives of investment appraisal and process of decision making Identify popular investment appraisal techniques and understand the basis of each approach Identify which revenues, costs and capital expenditure to include in appraisal techniques Learn how to calculate Pay Back Interactive exercise: Calculating payback Learn how to calculate the Break Even Point Interactive exercise: Finding the break even point Investment Appraisal Part 2 Learning how to carry out a Discounted Cash Flow Analysis Appreciate the relevance of Net Present Value to decision making Worked example: Net present value Interactive exercise: Calculating the NPV for a new data project Understand the concept of the Internal Rate of Return (IRR) Interactive exercise: Calculating the IRR for a new data project Expected Net Present Value: a tool to incorporate probable outcomes Investment Appraisal Case Study Based around current issues in the communication sector Draws together the learning from previous sessions Allows participants to deploy their new skills in a practical exercise Team working and presentation skills are tested Extract from Investment Appraisal Case Study Model copyright coleago

11 Practical Aspects of the Course What is involved in running the course copyright coleago

12 Course deliverables Deliverables The course will be delivered by one experienced telecoms professional during a consecutive 4 day period. In addition attendees will also be provided with invaluable tools and templates to take away and use in their roles. These include: Extensive course notes in PDF format 10 year Excel based business planning valuation model Investment appraisal model Strategic planning templates Industry benchmarks Optional book: A copy of The Economist s Guide to Business Planning for each participant. Customisation The course to include specific examples relevant to the Client s country of operation. The customisation will be in the areas of benchmarks, product life cycle stages and ratio analysis. Maximum Number of Delegates per Course The course is highly interactive and involves team working. In order to give participants individual attention, ideally the number of participants should not exceed 16. However, up to an absolute maximum of 20 participants can be accommodated, but this is less than ideal. If the client expects to have more than 20 participants, two courses will have to be run. Booking the Course Coleago s services are in demand and consultants tend to get booked up well ahead. Therefore it is advisable book two months prior to the intended course start date. This also allows the client sufficient time to organise the course venue and delegates can clear their diary for the duration of the course. The Client must place a firm order for the course a minimum of 32 days prior to course delivery. Further Information or to Arrange Your In-House Course To discuss the course on offer or make a booking, please call or to the African edevelopment Resource Centre. copyright coleago

13 Coleago Consulting Coleago has delivered assignments for global operators and smaller players Training course clients include Avea, Axiata, Cisco, KPN, MTN. Telkomsel, Orange, Telenor, Ofcom, Telefonica O2,Vodafone, SabaFon, Zain, Smart, Ericsson Kuwait ComReg Ireland Gibraltar Regulatory Authority VIP-Net GSM d.o.o Croatia P4 Poland Sudan copyright Coleago