Reach higher. MEDIA KIT 2016

Transcription

1 Reach higher. MEDIA KIT 2016

2 Salem Web Network (SWN) connects you with the most interactive, responsive, and engaging faith-based audience online. What began in 1999 with a single website, today consists of over 20 global brands in the faith marketplace with the ability to provide unparalleled reach for your marketing initiatives. 2

3 f 39 million Facebook fans 13 million subscribers 78 million monthly views 45 million monthly sessions 23 million monthly app sessions 7 million monthly ministry streams 3 Monthly sessions = number of instances when a user is actively engaged in a month Monthly views = number of pages or screens viewed in a month Based on average monthly traffic during 2015

4 BRANDS OUR BRANDS Salem Web Network consists of the most well-known brands in the faith marketplace available across today's most popular platforms.

5 BRANDS Christian Lifestyle Inspirational Videos SWN websites are online destinations for all aspects of Christian living including Bible study, daily devotion, marriage, parenting, entertainment, news, and much more. Our largest audience segment, guests enjoy online Christian videos with faith-based, family-friendly content. When you visit GodTube.com and GodVine.com you ll find popular videos from Christian music artists, Christian comedians, funny video clips, cute videos, and videos that truly inspire. 18 million monthly sessions 38 million monthly page views 6 million subscribers 24 million monthly sessions 35 million monthly page views 3 million subscribers 5 Based on average monthly traffic during 2015

6 BRANDS Ministry Broadcasting & Streaming Ministry Resources We utilize on-demand audio and video to deliver the Gospel to the masses at home and on the go. Hundreds of ministries bring in new listeners, viewers, and donors to their radio and TV broadcasts through our audience in multiple environments including including websites, mobile apps, and smart TVs. Our Church Products exist to serve pastors, church leaders, and ministries with online resources in the areas of preaching and teaching, media, worship, youth ministry, kids ministry, employment, and many more. 2 million monthly sessions 6 million monthly page views 500 thousand subscribers 1 million monthly sessions 4 million monthly page views 500 thousand subscribers 6 Based on average monthly traffic during 2015

7 SWN is on the cutting edge of digital advertising. They have served as more than an advertising provider by coming alongside our organization to be a strategic partner. Their commitment to excellence and professionalism has made them a great resource. Steve Peterson, Liberty University

8 AUDIENCE OUR AUDIENCE SWN connects you with the most interactive, responsive, and engaging faith-based audience online.

9 AUDIENCE Lifestyle Demographics 60% are married 51% have higher education 17% have children at home 73% attend a place of worship weekly 80% have purchased products online in the last year 63% give to non-church organizations 74% are likely to click on online ads 52% participate in personal Bible study 86% use social media 59% consider themselves to be conservative 50% are likely to donate to charities 49% volunteer at an organization or ministry GENDER 64% Female 36% Male AGE 34% 65 and older 35% % % % Findings based on audience survey

10 AUDIENCE RACE 69% Caucasian 11% African American 4% Hispanic 3% Asian/Pacific 13% Other EDUCATION 39% High School 17% Associates 19% Bachelor s 15% Graduate 10% Other DENOMINATION 25% Baptist 19% Nondenominational 8% Catholic 7% Pentecostal 41% Other 10 Findings based on audience survey

11 AUDIENCE Church Leadership Salem Web Network is known for reaching top-level decision makers within the church. From senior pastors to church administration, today s church leaders turn to SWN s pastor resources for ministry tools, insights, and recommendations. 23% senior pastor 14% music/worship pastor 13% media ministry 10% children s ministry 8% teacher or lay leader 11

12 Salem Web Network is one of our core partners when it comes to reaching a Christian audience. The ability to connect with the largest faith-based audience on the web has allowed us and our clients the chance to develop meaningful relationships that make an eternal difference. It s a genuine partnership that unquestionably helps impact ministry growth. Trent Dunham, Dunham & Company

13 RATES ADVERTISING RATES We strive to maximize your brand's performance across multiple touch points and advertising options. Our audience is your audience. Your goals are our goals. Your success is our success.

14 RATES Display Advertising Advertising Run of Network Banner Ads various IAB standard ad sizes $7 CPM delivered to General Audience Subscribers delivered to 3,000,000+ subscribers $30 CPM delivered to Mobile/App Banner Ads and sizes $10 CPM delivered to Pastor Audience Subscribers delivered to 150,000+ subscribers $110 CPM delivered to Targeted Banner Ads (site/channel) various IAB standard ad sizes $11 CPM delivered to Targeted Audience Subscribers target by interest, geography, or demographics $45 $165 CPM target by interest, Desktop/Tablet Interstitials various ad sizes up to Mobile/App Interstitials various ad sizes up to $30 CPM delivered to $30 CPM Banner Ads in enewsletters target by engagement, interest, geography, or demographics Sponsored Video Ads in enewsletters $15 $100 CPM target by target by $15 CPM Sponsored Display Ads various IAB standard ad sizes $30 CPM delivered to Native Custom Content Display Ads $30 CPM Video Page Skins $10,000/day 14 CPM = Cost Per Thousand

15 RATES A A Targeted Banner Ads $11 CPM C B Mobile/App Banner Ads $10 CPM C Sponsored Display Ads $30 CPM B 15

16 RATES D Desktop/Tablet Interstitials $30 CPM E Mobile/App Interstitials $30 CPM D E 16

17 RATES F F Video Page Skins $10,000/day G G Native Custom Content Display Ads $30 CPM Sponsored content across the site links to article pages complete with roadblock banner ad coverage 17

18 RATES H Banner Ads in enewsletters $15 $100 CPM I Sponsored Video Ads in enewsletters $15 CPM H I 18

19 RATES J Direct to General Subscribers $30 CPM J 19

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