ADVERTISING GUIDELINES
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1 THE FOLLOWING PAGES PROVIDES THE GUIDELINE FOR SELECT-TV S HOSPITALITY INTERACTIVE TV ADVERTISEMENT AND PROMOTIONAL CONTENT DISPLAY AND SALES PACKAGES. THESE ARE MEANT TO PROVIDE A GENERAL FRAMEWORK AND SHALL BE ADAPTED TO INDIVIDUAL S PROPERTY AND COUNTRIES REQUIREMENTS AND ENVIRONMENT. THE LISTED ADVERTISING CAPABILITIES ARE STANDARD FUNCTIONALITIES OF THE SYSTEM. ADDITIONAL CAPABILITIES SHALL BE PROVIDED ON A CASE TO CASE BASIS. ALL LOGOS AND BRANDS USED IN THIS DOCUMENT BELONGS TO ITS INDIVIDUAL OWNERS AND IS USED FOR ILLUSTRATION PURPOSES ONLY.
2 first impression WELCOME SCREEN Welcome screen advertisement provides the first impression of the brand messages. Each guests shall be greeted with the welcome screen and the advertisement upon the first time entering the room Videos, Animation or Still Ability to have only selected rooms displaying advertisements Flexible size and aspect ratios
3 maximum exposure TOP BANNERS Top banners advertisements provides the best eyeball views in the TV system. Appearing on all parts of the system, it ensures the brand messages are delivered to the audience: Animated or Still banner Flash 10.0 Different banners in different screens
4 effective delivery COMMERCIALS Commercials are full length TV commercials shown before a video on demand movie starts. Length of commercial can vary between 10 to 30 seconds Full video commercial
5 full information and interactivity ADVERTORIALS Advertorial provides unlimited engagement to the target audience for advertisers. With a dedicated section of the TV screen, advertisers can provide multi-media content and interactive capabilities to communicate with the audience
6 public brand delivery DIGITAL SIGNAGE Digital signage are advertising media space provided around the hotel public areas such as lobby, lounges, cafes, restaurants, function rooms, etc. Using large LCD screens located in strategic and eye catching locations makes digital signage an effective and efficient advertising medium.
7 flexible packages PACKAGES To ease the selection for advertisers, Select-TV recommends that advertising space in the Interactive TV system is sold in packages instead of individual items. This provides a comprehensive and effective delivery of brand messages of advertisers to the hotel guests basic package Basic package provides the essential advertising spaces in the system to allow hotel guests to be aware of the brand and products offered by the advertiser. Welcome Screen 5 minutes rotation (appears every 5 minutes) Top Banners 3 minutes rotation (appears every 3 minutes) Digital Signage 4 minutes rotation (appears every 5 minutes) silver package Silver package provides a comprehensive coverage of the system ensuring the your advertisement messages are delivered to each guests in the hotel Welcome Screen 3 minutes rotation (appears every 2 minutes) Top Banners 2 minutes rotation (appears every 2 minutes) Commercials up to 20 seconds full video commercials before each movie Digital Signage 1 minute rotation (appears every 1 minute) gold package Gold package is an exclusive package only for a single advertiser. It provides the maximum coverage and associates the hotel, system and its class to the advertiser. Welcome Screen 1 minute rotation (appears every 1 minute) Top Banners 1 minute rotation (appears every 1 minute) Commercials up to 30 seconds full video commercials before each movie Digital Signage 30 seconds rotation (appears every 30 seconds) Advertorials dedicated section allowing multi-media presentation of products and services
8 FOR ADVERTISING ENQUIRIES, PLEASE TO OR CONTACT SELECT-TV OFFICE IN YOUR COUNTRY
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