Business Plan Example. 31 July 2020

Transcription

1 Business Plan Example 31 July

2 Index 1. Business Overview 1.1Objectives 1.2Vision Mission and Values 1.3 Keys to Success 2. Business Management 3. Services 2.1 Company Summary 2.2 Company Ownership 2.3 Company Location and Facilities 3. Servic 3.1 Service Description 3.2 Competitive Comparison 3.3 Sales Literature 3.4 Fulfilment 3.5 Technology 4. Marketing Strategy Programs 4.1 Main Competitors 4.2 The Market 4.3 Marketing and Implementation 4.4 Value Proposition 4.5 Pricing Strategy 5. Target Markets 6. Management 5.1 Potential Clients 5.2 Profiles of Target Markets 5.3 Client Follow Up System 5.4 Sales Forecast 5.5 Strategic Alliances 6.1 Management Team 6.2 Personnel Plan 6.3 Management Structure 6.4 Future Personnel Development 7. Financial Plan 7.1 Annual Estimates 7.2 Projected Income 7.2 Projected Expenses Copyright 1 st Solutions 2

3 1. Business Overview 1 st Solutions is a consultancy that specialises in Image and Personal Development for individuals and the corporate sector. 1 st Solutions trades under 1st Solutions CC as the training leg and is dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Who you are? What you do? Your experience? This is a birds eye view of your business. Give a synopsis. Do a search on the Internet for more ideas of Business Plans. This is just to help you get started. 1.1 Objectives The objectives of this business plan are: 1. To provide a written guide for managing 1st Solutions CC and the training business (1 st Solutions) and a strategic framework for developing a comprehensive tactical marketing plan. 2. The intended audience is the owner of this business only; this plan is not intended to obtain financing from outside sources. 3. The scope of this plan is to provide an annual projection for the current plan year. The objectives of your company are?? 1.2 Vision, Mission and Values Vision Mission Values 1.3 Keys to Success The keys to success for your company are: Copyright 1 st Solutions 3

4 2. Business Management 2.1 Company Summary The goal is to Company Ownership 2.3 Company Location and Facilities Telephone lines are available at both locations as well as fax facilities. 3. Services Our services include: 3.1 Service Description eg. Hourly: This is for a short-term assignment. Retainer: This includes regular training at a predetermined rate. Project: Depending on the specific brief and needs of the company. 3.2 Competitive Comparison The primary reason why can be distinguished from their competition is? 3.3 Sales Literature Logo and Theme? Stationery and Letterheads? Brochures? 3.4 Technology Technology is of course vital to the success of It is imperative that the business stays up to date on the latest technological developments in order to stay abreast with the type of client that we service. Funds are also routinely used to update and upgrade office equipment and software. Copyright 1 st Solutions 4

5 4. Marketing Strategy Our marketing strategy is (this will be similar to your action plan for marketing) 4.1 Main Competitors 4.2 The Market e.g. How do you determine your market? 4.3 Marketing and Implementation Programs The most important marketing goal for is? 4.4 Value Proposition The value proposition offered by is: Timely and practical solutions for clients unique situations. Well-researched, practical training that is results driven. Satisfaction guaranteed with the necessary after care service. 4.5 Pricing Strategy has adopted a price strategy that is in keeping with the sound practice of consultants. Hourly: 5. Target Markets 5.1 Potential Clients Who are you going to target?????? 5.2 Profiles of Target Markets What do they have in common?????? What kind of company are they?????? 5.3 Client Follow Up System How are you going to keep in touch with the clients??? E.g. Record cards?? 5.4 Sales Forecast Forecast figures for the typical growth of are reflected by repeat business and generated through meeting customer needs. Copyright 1 st Solutions 5

6 The figures shown below include a projection based on the income during the year. Yearly forecasts for subsequent years will include the growth of retainer and project consulting income as the business grows. Figures are in Rands. Jan?? Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 5.5 Strategic Alliances Who will you partner with? E.g. to get new business you can offer workshops with a clothing designer?? 6. Management How do you manage your business?? Staff?? 6.1 Management Team You and your qualification/profile 6.2 Personnel Plan Plan for future staff in this year? Management is responsible for different portfolios including areas involving: Curriculum Vitae of personnel are included in this file as an addendum. 6.3 Management Structure Owner 6.4 Future Personnel Development Future plans include 7. Financial Plan All financial statements are attached in this file as addendum. Forecasts as in 5.4 above. Copyright 1 st Solutions 6