THE PROFESSIONAL PASSPORT JOBS NETWORK

Transcription

1 THE PROFESSIONAL PASSPORT JOBS NETWORK HOW TO GET THE MOST FROM HAVING YOUR OWN WHITE LABEL JOB SITE

2 THE NETWORK The Professional Passport Jobs Network The Professional Passport Jobs site has been specifically designed to provide an affordable solution to any company wanting to operate their own branded, white labelled, job site as an added value service to their clients. Whether you are an umbrella company, specialist accountancy service provider for the contracting market, general accountancy practice, financial services business with corporate clients or any other business that sees the value of providing your clients access to free job posting we will have a solution that is both affordable and effective for you. In this overview document we highlight the many benefits that having your own white labelled job site can bring to your business and how you can use it to specifically target potential clients to help grow your business. An Evolving World The job site world is fast changing and evolving and our technology framework has been built to allow us to continue to evolve and change in line with the market. Our Key Performance Indicators We have over 1,000,000 human visits per month and as job seekers return a number of times in the month this results in excess of 3,500,000 unique sessions. We have over 5,000 new candidate registrations every month. We have over 5,000,000 job views per month resulting in tens of thousands of applications. The Professional Passport Jobs site has been specifically designed to allow own branded, white labelled, sites for companies looking to: A small selection of our members i) provide added value to their clients ii) iii) drive strong client acquisition strategies raise brand profile and awareness

3 BENEFITS CONTRACTING SECTOR Why have a network job site? Enhancing Relationships With Your Existing Recruitment Companies The Professional Passport Jobs Network allows you to promote the jobs from those companies you already have established relationships with. Building Relationships With New Recruitment Companies The free to post jobs add real value to recruiters who are looking for a cost effective job post and candidate sourcing solution. Umbrella Providers Reinforcing Their Employment Relationship Demonstrating that a real employment relationship exists is paramount for all umbrella providers. This area is coming under increased scrutiny by HMRC. The most cost effective traffic generator to promote and sell your main services direct to the contractors. By providing a job site to your contractor employees demonstrates that you are taking important steps to assist your contractor employees to find the next assignment; something that all employers do. Targeted contractor leads from 15p per click. Accountancy Service Providers Targeted Client Acquisition Q. What is the most cost effective way to target potential clients that could be interested in setting up their own limited company for their contracting work? A. By attracting them through the jobs being advertised. The network job site can be used to drive high volumes of targeted traffic to your main site when supported by the right marketing messages and strong landing pages. With ppc campaigns from 15p per click we cannot find a better, or more cost effective way, to drive targeted traffic to a site.

4 MARKETING CONTRACTING SECTOR Client Acquisition Since the introduction of The Managed Service Company Legislation in 2007 recruitment companies have remained nervous about adding any specialist accountancy service provider to their preferred supplier listings. As a result there was an increase in marketing using Google Adwords and Bing. The cost of clicks from the main keywords is now prohibitive for most and the conversion to clients has significantly reduced over recent times. The recent changes to travel and subsistence rules for umbrella workers means that now, more so than ever before, the limited company contractor is becoming a highly sought after individual. With more and more providers now looking to find the new limited company contractor innovative ways must be found to identify these workers. Having your own branded site within The Professional Passport Jobs Network provides an opportunity for providers to use their own job site as a way of acquiring highly targeted traffic at significantly reduced costs. Once the targeted traffic arrives on your site adverts and quick links can be used to attract visitors to your other services. Working with Aggregators Only 6% of SME s ever change their professional advisers so investing in client acquisition delivers long term results and value for the accountancy service provider. An Aggregator website is a site where the jobs from many sites are pulled together allowing a job seeker the opportunity to visit one site with hundreds of thousands of jobs rather than visiting hundreds of sites. The aggregators have high levels of traffic and when a job seeker sees a role that is of interest they click the link. This takes them to the individual job site that has that vacancy. The job site would pay for that visitor, usually around 15-20p. Professional Passport Jobs works with aggregators and can help develop targeted campaigns to deliver high volumes of targeted traffic to your own branded site; your advertising,quality of landing pages and information will then determine how many of these you can convert in to clients. Enhancing your Brand Whether a contractor operates through an umbrella or their own limited company a major driving factor is the brand awareness of the provider inn the workers eyes. Brand awareness and recognition plays a significant part in the selection process. Using your job site to acquire targeted traffic is the fastest, and most cost effective, way to raise your brand profile to your target audience.

5 INTEGRATION Integrating The Job Board Integrating your new job board in to your existing website could not be simpler:- Create a sub domain of jobs.[your domain name] then Add links, buttons or tabs on your current site to the new sub domain The majority of our providers use a sub domain of their existing domain; for example jobs.existing domain.co.uk. This can help with Google indexing and keeps it as part of your main domain. Effectively you can replace the which stands for worldwide web, with whatever you want - in this case jobs. You could use careers, contracts or vacancies. Our integration team supply your technical support with all the information they need to make the link to your new job site from your sub domain active. This is a very simple process and takes only a few minutes. Personalisation Your job board will be created to reflect your own brand style in line with your current website; including logos and colours. Probably the simplest web development you will ever carry out. Integration in to your existing site is simple, straightforward and unlikely to incur any significant additional costs. We will update all relevant text to reflect your company information; you have direct input in to the text for your site and this can be agreed at the point of build. We will create a series of quick links, that you specify, on the job board to promote your main services and these will link directly to the relevant pages on your main website. In some cases it maybe worth considering developing specific landing pages for these quick links to provide concise and direct information. Generic pages tend to have a high bounce rate and will not produce a high level of enquiries. The quality of these links and pages determines the number of enquiries you will receive from the visitors to your job site and ultimately the number of new clients. Find out more today Send your enquiry to: jobs@professionalpassport.com

6 FINANCIALS Costs There is a one off cost to set the site up in your own brand and style. Initial set up [one off cost] 1,950 Ongoing Costs The site has to be hosted on our dedicated servers. Professional Passport Jobs will also handle all recruitment company registrations for posting meaning that no staffing resources are required to operate your site. The monthly fee also includes our adminstration of your adverts on your site and you can update these by providing the new versions, together with the url link, and we manage these for you. Ongoing costs are billed quarterly in advance. There are no lock in periods or minimum term; you can provide notice at the start of any quarterly period for the site to be suspended. Suspended sites can be reactivated at any time in the future; a small activation adminstration charge will apply. Monthly Hosting Fee Maintenance and Upgrades The hosting fees include ongoing maintenance of servers. As upgrades are developed and launched these will be added to Members sites free of charge. If a member wants a bespoke upgrade these will be discussed and costly individually. Find out more today Send your enquiry to: jobs@professionalpassport.com

7 Professional Passport Jobs 2016