Cloud Analytics Where CFOs, CMOs and CIOs Need to Move To
|
|
- Samuel Chapman
- 8 years ago
- Views:
Transcription
1 Cloud Analytics Where CFOs, CMOs and CIOs Need to Move To IN PARTNERSHIP WITH
2 Analytics and the Speed Advantage Introduction Three recent workplace trends the growth of the mobile revolution, the emergence of social media, and the mass digitalization of business have all had a massive impact on the world of business in recent years. Organizations have never had to be so quick to respond to such rapid and deep-rooted change. These trends were all at the time of their arrival branded disruptive. But in many ways, these events are already yesterday s news. To stay competitive and to get ahead of their rivals, CMOs, CIOs and CFOs not only need to know what s happening now but also what s going to happen next. This is where the world of data analytics comes into play. Due to social, mobile and cloud applications all contributing to an exponential growth in data so called Big Data analytics is the key tool needed to extract insight from that overload of data. Analytics has been described as the provider of the speed advantage giving CMOs, CIOs and CFOs in particular the different organizational data they need to make smarter decisions. A survey by IBM in 2014, questioning 1,000 businesses from 60 countries finds the different business functions are now benefiting from efficiencies they could never previously have expected. The research found 31% now use analytics to improve customer acquisition, while 22% use it to improve customer experience (CMO responsibilities); 40% use it for operational efficiencies (CFO responsibilities); while 7% also use it for risk management (CIO responsibilities). All these benefits come quickly. Most organizations (63%) now realize a return on their investments within a year. 73% of CEOs realize they need to make customer insight a priority. What s clear from this research is that analytics provide different answers for different groups. IBM s own research finds 73% of CEOs realize they need to make customer insight a priority, while 74% of CIOs say mobile is crucial to increasing market competitiveness. But despite overall analytics needs varying, the unifying fact is that they provide businesses with the return they need for their big data investments. This is done by pooling together trends and threads of information and turning this into real business. In short, analytics is where big data efficiencies are coming from. It describes how all these previously disruptive forces are now coming together to form insights that converge to create progressive outcomes ones that can be used as an unstoppable force for change.
3 Meeting the Different Needs of the Business As already indicated, (and according to IBM s own Institute for Business Value studies), CMOs, CIOs and CFOs all demand and require better solutions to help them understand which data tells them what. Big Value from Analytics The key, it seems, is realizing what analytical power is needed for what job (pulling together both structured and unstructured data), whilst being aware of different types of analytics. Descriptive analytics, for example, tell businesses what has already happened, but it s predictive analytics (telling data holders what is likely to happen), that is arguably more powerful. Cloud analytics increasingly enable users to interrogate big data without the need for complex IT infrastructures. Marketing Marketing leaders key aims are to grow, retain and satisfy customers. Analytics spots those likely to churn, uses sentiment analysis to cross-sell and up-sell, and determines people s propensities to buy or not buy. Finance Finance leaders need to anticipate the future and shape business outcomes which drive profitable growth. By applying analytics in management decision-making, they are able to drive finance efficiency, deliver stronger foresight in real-time and steer business performance more effectively. This might sound difficult, but cloud analytics increasingly enable users to interrogate big data without the need for complex IT infrastructures, or without the need for extra complex cluster management data streams. Big data can at last be turned into big value. Analytics and the Cloud Intelligence firm Gartner calls this convergence the Nexus of Forces - the convergence and mutual reinforcement of social, mobility, and cloud. If the cloud has been crucial to do this, it is analytics that is ready to take this to the next stage using data to drive new business intelligence and making talentbased decisions. Information Technology IT leaders must always find new ways to improve operational efficiency and minimize costs. Analytics can identify quality issues early, optimize routes for more effective transportation, improve customer service and post sales support, and optimize inventory and other supply chain processes.
4 The Power of Analytics It was back in 2001 that Doug Laney first articulated the now mainstream view of Big Data the Three Vs : Volume, Variety and Velocity. Put simply, data is multiple, in varying formats, and keeps coming faster and faster (social media updates are just one source) such that analytics is now needed in real-time. As a result of this growth of data it s now commonly accepted that there is now a fourth V needed one that is most relevant now: Veracity. This is all about minimizing (or removing if possible) uncertainty in data. For instance: Are there multiple customer IDs that could be polluting the 360-degree view of customers past, present and future behaviours? Or is data still relevant six, 12, 18 months down the line? CMOs in particular need to feel this element is being catered for. When analytics is structured correctly, its potential is almost limitless. Businesses are able to target messages to customers most likely to be receptive to them. The cost of acquiring new customers can be slashed, while predicted life spans of new and existing customers can be dramatically improved. All of this The Four Vs VOLUME VERACITY VARIETY VELOCITY can be done at the same time as segmentations of customer needs for more effective growth and crossselling purposes. Cloud Analytics Drives Competitive Advantage To learn more about business outcomes organizations are realizing through cloud and how they re achieving those results IBM s Centre for Applied Economics and Oxford Economics conducted a survey in 2014 of more than 800 cloud decision makers and users. Based on their level of cloud adoption and whether they were reporting competitive advantage from cloud computing, organizations were divided into pacesetters, challengers and chasers. Pacesetters have deployed cloud on a broad scale and are gaining competitive advantage over their rivals through cloud. Challengers are on par with Pacesetters in achieving greater efficiency through cloud, but still lag on differentiation and market responsiveness. Chasers, on the other hand, are more cautious about cloud. They re in early stages of adoption and are not yet using cloud to drive competitive advantage. According to the results of this research, better business results are happening right now amongst organizations at the forefront of this new science in analytics. These are the pacesetters, the top 18% of organizations that are recording better competitive advantage in absolute (gross profit) numbers, as well as other measurements such as improved response time to market. These companies differ dramatically from the other two types of businesses identified the so-called challengers, and chasers. They are building competitive advantage in three primary ways through strategic reinvention, better decisions and deeper collaboration. According to the survey, more pacesetters than challengers say they have realized major improvements in organizational efficiency through analytics. But where pacesetters really pull away is in their self-reported improvements in market responsiveness. The research shows they are ahead of challengers by 40%, and ahead of chasers by a huge 80%.
5 Functional Needs Of course, the different functions in organizations all need analytics for different reasons. For CFOs, their critical task is measuring and monitoring enterprise performance. For CMOs their data needs are to treat customers as individuals and create and foster stronger relationships. For CIOs, data needs to be thought of in terms of how it is organized and managed. But it is through cloud-based analytics that each of these audiences can interrogate the same data to meet their own needs. According to the IBM Institute for Business Value s, Pushing the Frontiers: CFO Insight from the Global C-suite Study, analytics moves CFOs from being Value Integrators to so-called Performance Accelerators. Put simply, those with access to the right knowledge will experience higher compound annual growth rates in earnings and revenue as well as a higher average return on invested capital. Marketers too have been proven to be able to unlock greater customer value through analytics. Social media means marketing is now a two-way street. Customers are talking back, and that involves establishing new Marketers too have been proven to be able to unlock greater customer value through analytics. partnerships with IT directors too. Marketers need to be so far ahead of the analytics curve that they almost need to give customers what they haven t expressed yet. Crucially, marketing today is not about forcing customers to come to businesses, but making businesses come to customers when they want them to. It s estimated there could be four times more digital data than there are grains of sand on the earth by Analytics gives the power to leverage this, to move from what just happened, to what could happen. IT s role is to be change leaders in this.
6 As change happens faster, deeper and more pervasive than ever, those that resist change will be those who ll let their competitors gain the edge. Thanks to analytics, all functions within the business can potentially exist as pacesetters if they really want to. In strategic reinvention of customer relationships (the role of marketers), pacesetters have been proven to surpass chasers by 136% though cloud analytics. In terms of making data-driven, evidence-based decisions (the Finance Director s role), pacesetters outperform chasers by 117%. And when it comes to making it easier for people to collaborate across the organisation s eco-system (the IT director s role); pacesetters outshine chasers by 71%. The majority of pacesetters (52%) and even challengers (51%) are using analytics to innovate their products and services more rapidly. Unsurprisingly perhaps, more than half of pacesetters say they ve revamped their business model through the cloud. With access to more data and expertise (and fewer capacity constraints) organizations are more easily creating new revenue streams. To Stay Competitive: Analytics Is Where Business Is Moving Too As with any exciting period of technological change, there will always be those that prefer to wait until a critical mass of other businesses take the first step before they do. Without doubt, there are still significant barriers to the broad adoption of analytics. These include perceived system costs and complexity. Moreover, it is still the case that 70% of most IT budgets are spent on operational maintenance (so-called keeping the lights on functions), rather than technology that moves into predicting future needs. But, as change happens faster, deeper and more pervasive than ever, those that resist change will be those who ll let their competitors gain the edge. Analytics is where business is moving to. Businesses can t get left behind. 52% of pacesetters and 51% of challengers are using analytics to innovate their products and services more rapidly. References IBM Industries White Paper: Business analytics in the cloud. Driving business innovation through cloud computing and analytics solutions. April 2012 Acquire, Grow & Retain Customers: The Business Imperative for Big Data & Analytics. December 2013 IBM Institute for Business Value. Pushing the frontiers: CFO insights from the Global C-suite Study. February 2014 IBM Institute for Business Value. Under cloud cover: How leaders are accelerating competitive differentiation. October 2013
7 About IBM is the largest global technology and innovation company serving clients all over the world. IBM is making markets by transforming industries and professions with data. We are remaking enterprise IT for the era of cloud. We are enabling systems of engagement for enterprises. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware and the world s most advanced servers and supercomputers. IBM annually invests approximately $6 billion for R&D, focusing on high-growth, high-value opportunities. CorporateLeaders is an exclusive independent network that inspires business and leadership by providing a trusted forum for executives to network, exchange ideas, share lessons learned and drive business forward in an ever changing environment. We focus on providing exclusive membership services, intimate and content rich networking events, research, content, leadership development and advice on business transformation with the executive needs and experiences at its core. For more information about analytics and cloud: Connect with us CorporateLeaders info@corporate-leaders.com - Tel: Fax: Web:
IBM Executive Point of View: Transform your business with IBM Cloud Applications
IBM Executive Point of View: Transform your business with IBM Cloud Applications Businesses around the world are reinventing themselves to remain competitive in a time when disruption is the new normal.
More informationBusiness Analytics and the Nexus of Information
Business Analytics and the Nexus of Information 2 The Impact of the Nexus of Forces 4 From the Gartner Files: Information and the Nexus of Forces: Delivering and Analyzing Data 6 About IBM Business Analytics
More informationPDF PREVIEW EMERGING TECHNOLOGIES. Applying Technologies for Social Media Data Analysis
VOLUME 34 BEST PRACTICES IN BUSINESS INTELLIGENCE AND DATA WAREHOUSING FROM LEADING SOLUTION PROVIDERS AND EXPERTS PDF PREVIEW IN EMERGING TECHNOLOGIES POWERFUL CASE STUDIES AND LESSONS LEARNED FOCUSING
More informationHow To Get More Business From Big Data And Analytics
ACQUIRE, GROW & RETAIN CUSTOMERS: The Business Imperative for BIG DATA & ANALYTICS INSIDESSS Introduction Page 2 The Four Benefits Page 3 Make Your Business Big Data & Analytics Driven Page 4 Acquire Page
More informationHow To Use Social Media To Improve Your Business
IBM Software Business Analytics Social Analytics Social Business Analytics Gaining business value from social media 2 Social Business Analytics Contents 2 Overview 3 Analytics as a competitive advantage
More informationRegional Grocers Gain a Fast, Differentiating Competitive Edge with SaaS
Regional Grocers Gain a Fast, Differentiating Competitive Edge with SaaS Contents 03 04 07 10 Introduction What CMOs Want What CIOs Want Key Considerations with Cloud Based Strategies Introduction Today
More informationSee what cloud can do for you.
See what cloud can do for you. Uncomplicating cloud business Table of contents Introduction 3 Why cloud is relevant for your business? 4 What is changing? 4 Why organizations are moving to cloud 5 What
More informationDecisioning for Telecom Customer Intimacy. Experian Telecom Analytics
Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures from heightened
More informationMobility. Mobility is a major force. It s changing human culture and business on a global scale. And it s nowhere near achieving its full potential.
Mobility arrow.com Mobility This year, the number of mobile devices is expected to exceed the world s population. Soon, smartphones will surpass PCs as the device of choice for Internet access. A startling
More informationDiscover How a 360-Degree View of the Customer Boosts Productivity and Profits. eguide
Discover How a 360-Degree View of the Customer Boosts Productivity and Profits eguide eguide Discover How a 360-Degree View of the Customer Boosts Productivity and Profits A guide on the benefits of using
More informationAchieving customer loyalty with customer analytics
IBM Software Business Analytics Customer Analytics Achieving customer loyalty with customer analytics 2 Achieving customer loyalty with customer analytics Contents 2 Overview 3 Using satisfaction to drive
More informationHow To Use Big Data To Help A Retailer
IBM Software Big Data Retail Capitalizing on the power of big data for retail Adopt new approaches to keep customers engaged, maintain a competitive edge and maximize profitability 2 Capitalizing on the
More informationHow To Understand The Benefits Of Big Data
Findings from the research collaboration of IBM Institute for Business Value and Saïd Business School, University of Oxford Analytics: The real-world use of big data How innovative enterprises extract
More informationAn Introduction to the Technical Considerations of Social Business Version 1.0
An Introduction to the Technical Considerations of Social Business Version 1.0 November 2012 Contents An Introduction to the Technical Considerations of Social Business Version 1.0... 1 Acknowledgements...
More informationTaking A Proactive Approach To Loyalty & Retention
THE STATE OF Customer Analytics Taking A Proactive Approach To Loyalty & Retention By Kerry Doyle An Exclusive Research Report UBM TechWeb research conducted an online study of 339 marketing professionals
More informationRealizing the Potential: Selling SAP Business One in the Cloud
2014 SAP SE or an SAP affiliate company. All rights reserved. Realizing the Potential: Selling SAP Business One in the Cloud Ascarii Limited Industry SAP Business One OEM Partner Products and Services
More informationIntegrated Social and Enterprise Data = Enhanced Analytics
ORACLE WHITE PAPER, DECEMBER 2013 THE VALUE OF SOCIAL DATA Integrated Social and Enterprise Data = Enhanced Analytics #SocData CONTENTS Executive Summary 3 The Value of Enterprise-Specific Social Data
More informationInsurance customer retention and growth
IBM Software Group White Paper Insurance Insurance customer retention and growth Leveraging business analytics to retain existing customers and cross-sell and up-sell insurance policies 2 Insurance customer
More informationDecisioning for Telecom Customer Intimacy. Experian Telecom Analytics
Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures. From heightened
More informationBusiness Forecasting and Analytics Forum
#JPKGroup Business Forecasting and Analytics Forum Financial Forecasting and Planning Finance Transformation S&OP and Demand Forecasting Sales and Market Forecasting and Analytics Collaborative Forecasting
More informationINNOTAS EBOOK The Transformational CIO
INNOTAS EBOOK The Transformational CIO The Change Agent That Drives Business Strategy Table of Contents Introduction.... 3 Shifting the Focus to Strategic IT Projects.... 4 Adding Value Through IT Operations....
More informationPartner Sales Enablement Guide
Partner Sales Enablement Guide Grow your business with financing from Cisco Capital Providing your customers with a financing option at the beginning of every purchase conversation can help you to meet
More informationijento WhitePaper What Marketers Need to Know NOW About Big Data
ijento WhitePaper What Marketers Need to Know NOW About Big Data Clearly Big Data is one of 2013 s biggest topics. But what s it all about, and what does it mean for marketers? If you asked 20 marketers
More informationHarness the Power of Partnership Everything is possible when you have the right partner.
Technology Success Accelerate Harness the Power of Partnership Everything is possible when you have the right partner. Avnet Technology Solutions, Americas Intelligent Collaboration Disruptive technologies
More informationTHE 7 STEPS TO A SUCCESSFUL CRM IMPLEMENTATION DEPLOYING CRM IN THE NEW ERA OF CONNECTED CUSTOMERS
THE NEW ERA OF ABOUT THE AUTHOR Paul Rogers is the Head of Customer Experience and CRM within HCL s Applications Division. Based in London, Paul is responsible for leading HCL s CRM consulting and technology
More informationBig Data or Smart Data?
Big Data or Smart Data? How to Maximize What You (Already) Know About Your Account Holders MARKETING SERVICES 1 Big data is a big deal. It s the topic of much debate at financial institutions and the cause
More informationDelivering Customer Value Faster With Big Data Analytics
Delivering Customer Value Faster With Big Data Analytics Tackle the challenges of Big Data and real-time analytics with a cloud-based Decision Management Ecosystem James Taylor CEO Customer data is more
More informationVinay Parisa 1, Biswajit Mohapatra 2 ;
Predictive Analytics for Enterprise Modernization Vinay Parisa 1, Biswajit Mohapatra 2 ; IBM Global Business Services, IBM India Pvt Ltd 1, IBM Global Business Services, IBM India Pvt Ltd 2 vinay.parisa@in.ibm.com
More informationOverview, Goals, & Introductions
Improving the Retail Experience with Predictive Analytics www.spss.com/perspectives Overview, Goals, & Introductions Goal: To present the Retail Business Maturity Model Equip you with a plan of attack
More informationBanking On A Customer-Centric Approach To Data
Banking On A Customer-Centric Approach To Data Putting Content into Context to Enhance Customer Lifetime Value No matter which company they interact with, consumers today have far greater expectations
More informationConverged, Real-time Analytics Enabling Faster Decision Making and New Business Opportunities
Technology Insight Paper Converged, Real-time Analytics Enabling Faster Decision Making and New Business Opportunities By John Webster February 2015 Enabling you to make the best technology decisions Enabling
More informationHow to Leverage Big Data in the Cloud to Gain Competitive Advantage
How to Leverage Big Data in the Cloud to Gain Competitive Advantage James Kobielus, IBM Big Data Evangelist Editor-in-Chief, IBM Data Magazine Senior Program Director, Product Marketing, Big Data Analytics
More informationPredictive Analytics for Donor Management
IBM Software Business Analytics IBM SPSS Predictive Analytics Predictive Analytics for Donor Management Predictive Analytics for Donor Management Contents 2 Overview 3 The challenges of donor management
More informationWhite Paper Looking Behind the Cloud How Subscriptions Impact the Way Software Companies Operate JAN 2014
Software We make it happen. Better. White Paper Looking Behind the Cloud How Subscriptions Impact the Way Software Companies Operate JAN 2014 Better Relationships Introduction Customers as Advocates The
More informationStrategic Big Data. Why More Data is Better
Strategic Big Data Why More Data is Better Business Case In association with: The Information and Communications Technology Council (ICTC) is a centre of expertise in ICT business intelligence, labour
More informationCREATING BUSINESS VALUE WITH THE DIGITAL ENTERPRISE
CLOUD SOCIAL MOBILE BIG DATA CREATING BUSINESS VALUE WITH THE DIGITAL ENTERPRISE Cloud, Mobile, Social and Big Data drive customer engagement, revenues, and profits. Try doing this with your mainframe.
More informationBusiness Performance Management
Business Performance Management Beth T. Smith Vice President, IBM Business Performance Management Agenda Business performance management market Business performance management from IBM Why IBM for business
More informationIBM Software Cloud service delivery and management
IBM Software Cloud service delivery and management Rethink IT. Reinvent business. 2 Cloud service delivery and management Virtually unparalleled change and complexity On this increasingly instrumented,
More informationBIG DATA. - How big data transforms our world. Kim Escherich Executive Innovation Architect, IBM Global Business Services
BIG DATA - How big data transforms our world Kim Escherich Executive Innovation Architect, IBM Global Business Services 1 2 What happens? What is data? 340.282.366.920.938.463.463.374.607.431.768.211.456
More informationBIG DATA ANALYTICS. in Insurance. How Big Data is Transforming Property and Casualty Insurance
BIG DATA ANALYTICS in Insurance How Big Data is Transforming Property and Casualty Insurance Contents Data: The Insurance Asset 1 Insurance in the Age of Big Data 1 Big Data Types in Property and Casualty
More informationGetting the most out of big data
IBM Software White Paper Financial Services Getting the most out of big data How banks can gain fresh customer insight with new big data capabilities 2 Getting the most out of big data Banks thrive on
More informationIBM Analytical Decision Management
IBM Analytical Decision Management Deliver better outcomes in real time, every time Highlights Organizations of all types can maximize outcomes with IBM Analytical Decision Management, which enables you
More informationTurning Big Data into a Big Opportunity
Customer-Centricity in a World of Data: Turning Big Data into a Big Opportunity Richard Maraschi Business Analytics Solutions Leader IBM Global Media & Entertainment Joe Wikert General Manager & Publisher
More information10 Benefits of the Connected Financial Services Ecosystem
April 2015 KEEPING UP WITH THE UPSTARTS 10 Benefits of the Connected Financial Services Ecosystem Let s face it we ve entered the Age of the Customer. Thanks to tech giants and their customer delight mantras,
More informationThe Connected CFO a company s secret silver bullet?
a company s secret silver bullet? Imagine if the Chief Financial Officer (CFO) had a real-time dashboard of the business that automatically alerted him or her to specific triggers about the financial performance
More informationHow To Transform Customer Service With Business Analytics
IBM Software Business Analytics Customer Service Transforming customer service with business analytics 2 Transforming customer service with business analytics Contents 2 Overview 2 Customer service is
More information> Cognizant Analytics for Banking & Financial Services Firms
> Cognizant for Banking & Financial Services Firms Actionable insights help banks and financial services firms in digital transformation Challenges facing the industry Economic turmoil, demanding customers,
More informationStrategic Decisions Supported by SAP Big Data Solutions. Angélica Bedoya / Strategic Solutions GTM Mar /2014
Strategic Decisions Supported by SAP Big Data Solutions Angélica Bedoya / Strategic Solutions GTM Mar /2014 What critical new signals Might you be missing? Use Analytics Today 10% 75% Need Analytics by
More informationCapture Share Report Asia Pacific Business Intelligence and Analytics Solution Providers. Authored by Phil Hassey: - Founder capioit
Capture Share Report Asia Pacific Business Intelligence and Analytics Solution Providers Authored by Phil Hassey: - Founder capioit March, 2013 Capture Share Report Asia Pacific Business Intelligence and
More informationSUSTAINING COMPETITIVE DIFFERENTIATION
SUSTAINING COMPETITIVE DIFFERENTIATION Maintaining a competitive edge in customer experience requires proactive vigilance and the ability to take quick, effective, and unified action E M C P e r s pec
More informationDATA-ENHANCED CUSTOMER EXPERIENCE
DATA-ENHANCED CUSTOMER EXPERIENCE Using big data analytics to gather essential insight into user behaviors ACTIONABLE INTELLIGENCE Ericsson is driving the development of actionable intelligence within
More informationTalousjohto muutosagenttina ja informaatiotulvan tulkkina
Juha Teljo Business Intelligence Solution Executive Talousjohto muutosagenttina ja informaatiotulvan tulkkina Business Analytics software Finance needs to improve its effectiveness in order to deliver
More informationTangible Business Benefits of Business Intelligence & Performance Management
Tangible Business Benefits of Business Intelligence & Performance Management Patricia Vekich Waldron WW Distribution Solutions Executive BI and Performance Management Global Global market market forces
More informationFortune 500 CIO Is Not a Target Market
Fortune 500 CIO Is Not a Target Market Smart technology companies drive revenue growth by understanding that CIOs are a heterogeneous group and the role of the CIO is changing. firebk.com 1 Executive Summary
More informationBUILDING THE CASE FOR CLOUD: HOW BUSINESS FUNCTIONS IN UK MANUFACTURERS ARE DRIVING PUBLIC CLOUD ADOPTION
BUILDING THE CASE FOR CLOUD: HOW BUSINESS FUNCTIONS IN UK MANUFACTURERS ARE DRIVING PUBLIC CLOUD ADOPTION Industry Report Contents 2 4 6 Executive Summary Context for the Sector Key Findings 3 5 9 About
More informationAt a recent industry conference, global
Harnessing Big Data to Improve Customer Service By Marty Tibbitts The goal is to apply analytics methods that move beyond customer satisfaction to nurturing customer loyalty by more deeply understanding
More informationA Customer Data Platform Built For Marketers
720 NW Davis Suite 400 Portland,Or 97209 www.getlytics.com 2 A Customer Data Platform Built For Marketers Lytics is a customer data hub that lets you create and share segments across all marketing tools.
More informationThree proven methods to achieve a higher ROI from data mining
IBM SPSS Modeler Three proven methods to achieve a higher ROI from data mining Take your business results to the next level Highlights: Incorporate additional types of data in your predictive models By
More informationHow to leverage SAP HANA for fast ROI and business advantage 5 STEPS. to success. with SAP HANA. Unleashing the value of HANA
How to leverage SAP HANA for fast ROI and business advantage 5 STEPS to success with SAP HANA Unleashing the value of HANA 5 steps to success with SAP HANA How to leverage SAP HANA for fast ROI and business
More informationBuild an effective data integration strategy to drive innovation
IBM Software Thought Leadership White Paper September 2010 Build an effective data integration strategy to drive innovation Five questions business leaders must ask 2 Build an effective data integration
More informationDecoding CAMS: Cloud, Analytics, Mobile, & Social Technologies: A Discussion of the Implications for Enterprises and their Providers
Decoding CAMS: Cloud, Analytics, Mobile, & Social Technologies: A Discussion of the Implications for Enterprises and their Providers Steve Sheahan Client Solutions Executive IBM Global Business Services
More informationBig Data Integration: A Buyer's Guide
SEPTEMBER 2013 Buyer s Guide to Big Data Integration Sponsored by Contents Introduction 1 Challenges of Big Data Integration: New and Old 1 What You Need for Big Data Integration 3 Preferred Technology
More informationIs Your Marketing Head in the Cloud?
22 Oct 2012 Vol. 11, No. 9 Published by VirSci Corp. www.pharmamarketingnews.com www.virsci.com Is Your Marketing Head in the Cloud? The Appature Nexus Marketing Cloud Software Platform Author: John Mack
More informationHow To Listen To Social Media
WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous
More informationUnderstanding the impact of the connected revolution. Vodafone Power to you
Understanding the impact of the connected revolution Vodafone Power to you 02 Introduction With competitive pressures intensifying and the pace of innovation accelerating, recognising key trends, understanding
More informationAccenture and Moven Join Forces to Transform Digital Banking Solutions
Accenture and Moven Join Forces to Transform Digital Banking Solutions Joining Forces with Fintech Disruptors to Transform Digital Banking Solutions Accenture & Moven Partnership Digital Disruption is
More informationIBM Social Media Analytics
IBM Social Media Analytics Analyze social media data to better understand your customers and markets Highlights Understand consumer sentiment and optimize marketing campaigns. Improve the customer experience
More informationExplore the Art of the Possible Discover how your company can create new business value through a co-innovation partnership with SAP
Explore the Art of the Possible Discover how your company can create new business value through a co-innovation partnership with SAP Innovate to Differentiate How SAP technology innovations can help your
More informationVoice. listen, understand and respond. enherent. wish, choice, or opinion. openly or formally expressed. May 2010. - Merriam Webster. www.enherent.
Voice wish, choice, or opinion openly or formally expressed - Merriam Webster listen, understand and respond May 2010 2010 Corp. All rights reserved. www..com Overwhelming Dialog Consumers are leading
More informationConquering Big Data Challenges Big Data is Here for Financial Services
Conquering Big Data Challenges Big Data is Here for Financial Services An Experian Perspective Don t Get Left in a Cloud of Dust Financial institutions have invested in Big Data for many years. Regulatory
More informationOut of the shadows: The Internet puts marketing in the spotlight
Telecom, Media & High Tech Extranet Out of the shadows: The Internet puts marketing in the spotlight No.22 RECALL A publication of the Telecommunications, Media, and Technology Practice May 2013 Copyright
More informationWatson IoT. Welcome to the era of cognitive IoT
Watson IoT Watson IoT learns from, and infuses intelligence into, the physical world to transform business and enhance the human experience. Welcome to the era of cognitive IoT 6,000 EXABYTES of data will
More informationA Single Commerce Platform for Omnichannel Retailing
A Single Commerce Platform for Omnichannel Retailing How A Unified Approach Accelerates the Journey to Omnichannel, Creating Competitive Advantage Along the Way White Paper Table of Contents Introduction
More informationCurrent Challenges. Predictive Analytics: Answering the Age-Old Question, What Should We Do Next?
Predictive Analytics: Answering the Age-Old Question, What Should We Do Next? Current Challenges As organizations strive to meet today s most pressing challenges, they are increasingly shifting to data-driven
More informationPowering Performance with Customer Intelligence. Are you ready to make Customer Intelligence your performance advantage to outpace the competition?
Powering Performance with Customer Intelligence Are you ready to make Customer Intelligence your performance advantage to outpace the competition? Frequently Asked Questions (FAQs) PNT Marketing Services
More informationBeyond listening Driving better decisions with business intelligence from social sources
Beyond listening Driving better decisions with business intelligence from social sources From insight to action with IBM Social Media Analytics State of the Union Opinions prevail on the Internet Social
More informationBig Data for Banks: 5 Profitable Use Cases
Big Data for Banks: 5 Profitable Use Cases Did you know that one of the earliest forms of structured data as we know it, at least in Western culture, came from trade? Italian merchants saw an increase
More informationBusiness Partner Program Guide
Business Partner Program Guide Business Challenges Require New Solutions A Comprehensive Approach to Partnering for Success. Panduit introduces an exciting program designed to help you become a better
More informationPutting Social Software to Work in Your Business: A Journey Toward Enterprise 2.0
Putting Social Software to Work in Your Business: A Journey Toward Enterprise 2.0 Enterprises today must manage a number of complexities that are fundamentally changing the nature of work: Globalization
More informationSystems of Discovery The Perfect Storm of Big Data, Cloud and Internet-of-Things
Systems of Discovery The Perfect Storm of Big Data, Cloud and Internet-of-Things Mac Devine CTO, IBM Cloud Services Division IBM Distinguished Engineer wdevine@us.ibm.com twitter: mac_devine Forecast for
More informationHigh-Performance Analytics
High-Performance Analytics David Pope January 2012 Principal Solutions Architect High Performance Analytics Practice Saturday, April 21, 2012 Agenda Who Is SAS / SAS Technology Evolution Current Trends
More informationWhite Paper. Real-time Customer Engagement and Big Data are Changing Marketing
Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Marketing is rapidly approaching to what marketers have often dreamed
More informationRealizing the Value of Customer Information: Lessons from Consumer Banking Success Stories
WHITE PAPER Realizing the Value of Customer Information: Lessons from Consumer Banking Success Stories Business-to-consumer (B2C) companies have tried for decades to achieve a complete and unified view
More informationDifference Between IOS, ERP and IBM Exchange Rate
Apple and IBM Forge Global Partnership to Transform Enterprise Mobility Mobility is a major business priority Executives plan to invest more in mobile Mobile impacts how organizations conduct business
More informationThe Executive s CXM Strategy Guide
The Executive s CXM Strategy Guide Cut through the CXM noise Customer Experience Management (CXM) is a strategy and practice for delivering online and offline customer experiences to acquire and retain
More informationThe Internet of Things
The Internet of Things The Power of Actionable Insight An introduction to the Internet of Things Chris Vetor Business Unit Executive, WW Programs cvetor@us.ibm.com More and more of the world s activity
More informationA financial software company
A financial software company Projecting USD10 million revenue lift with the IBM Netezza data warehouse appliance Overview The need A financial software company sought to analyze customer engagements to
More informationRetail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability.
shop shop shop shop Retail / E-commerce Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability Part 3 in a series of 5 ebooks on intelligent customer engagement Case Study
More informationIP Intelligence and the Benefits of Personalization
Neustar Insights Whitepaper The Power of IP Intelligence Four tips for promoting your online business and improving customer experiences Contents Introduction 2 The Benefits of Personalized Web Content
More informationMarketing Report 2015
The State of Marketing Report 2015 TABLE OF CONTENTS EXECUTIVE SUMMARY KEY FINDINGS DETAILED INSIGHTS 2 3 6 Meeting Consumer Needs Consumer Channel Preference Marketers Current Workflow How Marketers Workflow
More informationMAKING YOUR COMPANY BECOME DATA-DRIVEN
TM MAKING YOUR COMPANY BECOME DATA-DRIVEN MAKING YOUR COMPANY BECOME DATA-DRIVEN TM Business is increasingly driven by data and organizations can gain competitive advantage from this change, but doing
More informationMeasure, analyze and manage: optimizing marketing results with business analytics
IBM Software Business Analytics Marketing analytics Measure, analyze and manage: optimizing marketing results with business analytics 2 Measure, analyze and manage: Optimize marketing results with business
More informationWhy smart CFOs are moving to the cloud
Financial Services Why smart CFOs are moving to the cloud Everywhere you look, you ll find analysts forecasts for the future of cloud computing that are overwhelmingly positive. Organizations are clearly
More informationDEVELOPING COMMUNICATION AND COLLABORATION IN BANKING AND FINANCIAL SERVICES FOR INCREASED BUSINESS VALUE
DEVELOPING COMMUNICATION AND COLLABORATION IN BANKING AND FINANCIAL SERVICES FOR INCREASED BUSINESS VALUE A White Paper TABLE OF CONTENTS TABLE OF CONTENTS Introduction 3 Overview of Communication and
More informationMOBILE SALES ENABLEMENT HOW TABLETS UNLOCK SALES OPPORTUNITIES
MOBILE SALES ENABLEMENT HOW TABLETS UNLOCK SALES OPPORTUNITIES WHY MOBILE SALES ENABLEMENT IS IMPORTANT The rapid adoption of mobile devices has sales and marketing leaders reinventing how they go-to-market.
More informationHow To Be Successful In A Cross Channel Retailing
Foreword Retail industry is currently going through a once-in-a-generation transformation, primarily driven by more evolved shoppers and technological innovations. This has resulted in a structural shift
More informationConnected Product Maturity Model
White Paper Connected Product Maturity Model Achieve Innovation with Connected Capabilities What is M2M-ize? To M2Mize means to optimize business processes using machine data often accomplished by feeding
More informationSYMANTEC CORPORATION 4Q13 and FY13 RESULTS PREPARED REMARKS
Introduction Helyn Corcos, Vice President Investor Relations Good afternoon and thank you for joining our call to discuss our fourth quarter and fiscal year 2013 results. With me today are Steve Bennett,
More informationThe six key marketing challenges facing recruitment firms today
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
More informationFast, Flexible & In Control MEET THE AGILE OPERATOR
Fast, Flexible & In Control MEET THE AGILE OPERATOR From managing Scale To managing diversity Source: Ericsson Mobility Report, November 2013 A connected world is just the beginning The Networked Society
More information