Harnessing the Power of Social Media Marketing. Nathan Roethe
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1 Harnessing the Power of Social Media Marketing Nathan Roethe
2 Goals for Tonight Jim Rohn - If you want more.you have to BECOME more. Valuable tools - Lecture and Your Notes I got paid more than $200!
3 What you will learn Different Social Media types Generating Social Media Buzz Revenue Generating Strategies of Social Media marketing 9 Core Facebook Marketing Rules Mistakes to Avoid Social Media Marketing resources
4 Social Media Fast Statistics Social Media is now the top internet activity: Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including . * The WORLD population at the time of Jesus was 300 million living people! *
5 What does this mean for Me? It means even the smallest business can interact with a wider world, thus creating a dynamic online presence with real customer engagement! Social Media has brought marketing out of the select few and into the hands of the people! AKA: small business entrepreneurs Consumers and business customers alike increasingly expect to find firms on the main social networks. If you re not there, they may look elsewhere! Social Media is NOT GOING AWAY!
6 Examples of Social marketing media
7 What is social media marketing? Marketing = Perception and how we manage that perception! Social media marketing is an online communication tool that you can use to promote your business. Promote your business as a whole, specific products or services, or team members (Branding) Allows you to communicate openly and directly with customers! If you are selling to consumers, you can use social media as an IMMEDIATE, LOW-COST, and HIGHLY targeted marketing channel.
8 What social media marketing does. Your social media profile is your online business card! So make sure it s up-to-date. You can get honest feedback, build your business reputation for service and customer care, and show these attributes to potential customers. Foster new relationships along your supply chain, extend your networks to NEW venders or suppliers. Being active on social media sites allows you to pick up on KEY TRENDS in your sector, and keep your eye on your competition!
9 Top Social Media Outlets Micro-blogging - (Twitter) Publish short comments, links, blogs, and images. Allows people to publicly respond & encourage conversation. Blogging - allows you to write in more depth on subjects that support your marketing effort and which will appeal to your audience. Online networking- (Facebook, Linkedin) Consumers join and keep tabs on areas of personal interest they share with others. Build valuable networks!
10 Top Social Media Outlets Discussion forums - host discussion forums on your own website and encourage customers to use it for questions, comments, or complaints! Bookmarking and information-sharing tools - Sharing tool that can help create a buzz about your business - particularly new product or service launch
11 Traditional vs Social Media marketing Shift from just telling about a product, to tell and interact with customers Traditionally: we prioritized our limited resources and time trying to find and convert new customers. Funnel to describe the way they attract new prospects and convert them into customers. Provide a Great customer experience & just hope they come back
12 Traditional vs Social Media marketing Flip that Funnel! Social Media Marketing is about recognizing that your existing customers are your best assets! Technology now enables us to influence consumer behavior both BEFORE and AFTER the sale. Stop Hoping & Reach out! Successful businesses understand that marketing does not end with the sale, but rather it begins after the first sale!
13 *Disclaimer* Direct selling companies - Please verify company social media compliances! Scentsy - Fortune 500 company s compliance is 26 pages long!
14 Strategies for Social Media Marketing What is your goal? Generate more leads, drive traffic to your website, and generate more profit! FACT: Facebook Fan pages that have at least 1,000 LIKES see around 1,400 hits on their website per day! Create a Business Fan Page not a Personal Page! LIKE vs Share vs Friend on Facebook KNOW your target audience! Be specific!
15 Strategies for Social Media Marketing Knowing your audience will help you determine which social media platform works best for you. Be efficient and don t stretch yourself too thin over multiple platforms! The cost: Your TIME!
16 Generating Social Media Buzz Purchase of Facebook, & Twitter Ads Projected Twitter Ad revenue for 2015: 1.5 Billion!
17 Generating Social Media Buzz Promote Your Posts!
18 Generating Social Media Buzz Time: more than how much actual weeks, days, hours and minutes you invest in platforms such as Twitter and Facebook, but also in how effectively you figure out the best times you should be posting to and engaging with your fans and community to maximize ROI.
19 9 Core Facebook Marketing Rules 1. Give It a Human Touch Highlight your team behind Facebook Your fans want to connect with you, NOT your brand First names always Brands that allow their Page to have real conversations with their Fans are more likely to have active, engaging Pages
20 9 Core Facebook Marketing Rules 2. Create Fresh Content Content = video, stats, quotes, pictures, thoughts, questions Your content should educate, entertain, and/or empower Publish your best stuff
21 9 Core Facebook Marketing Rules 3. Cultivate a 2-Way Dialogue Engagement is about getting your Fans to take action Get Fans to post on your Page, comment on your posts, click the Like button next to your posts and share your content. Engagement is about showing up daily and taking an interest in your Fans likes, interests, and opinions
22 9 Core Facebook Marketing Rules 3. Cultivate a 2-Way Dialogue (No-Fail FB Questions) Make It Fun: What was the last movie you saw? Two thumbs up or a waste of time? Let them promote themselves Keep it easy: One word answers generate more engagement
23 9 Core Facebook Marketing Rules 4. Consistently Create Enticing Calls to Action Give them a reason to take action Discounts or specials are a great way to reward clients If you don t tell your fans what to do next, they won t do anything!
24 9 Core Facebook Marketing Rules 5. Make Word of Mouth Advocacy Easy Customers trust their friends and other customers more than they trust a brand It s human nature to gravitate towards the person you have relationship with Fans love to talk about themselves - give them that chance!
25 9 Core Facebook Marketing Rules 6. Encourage Fan-to-Fan Conversations Enhance your Fan s experience by creating a community that encourages communication among your Fans Recognize your top contributors Showcase your Fans
26 9 Core Facebook Marketing Rules 7. Focus on Smart Branding Facebook = Mini-site of your own Web site Create a bridge from Facebook to your website Spark familiarity with your brand - but ALSO add content that is exclusive only to your Facebook Fans.
27 9 Core Facebook Marketing Rules 8. Be Deliberate and Manage Fan Expectations Decide why you want to have a presence on Facebook Often, your vision for Facebook will be aligned with your overall company vision When you know your vision, you can better communicate with your ideal audience - You ll have a clear direction
28 9 Core Facebook Marketing Rules 9. Monitor, Measure & Track Your Activity Make sure you have surefire methods in place that enable you to consistently track your Facebook marketing progress
29 Mistakes to Avoid 1. Broadcasting - Posts are in Paragraph form and do not engage Fans or Customers 2. Not Investing Adequate Time - Forget the Set it and Forget it mentality 3. Being Boring & Predictable - It s NOT what YOU want to see, but what THEY want to see that matters! 4. Failing to Learn About Facebook Mechanics and Tools 5. Violating Facebook Terms
30 Outside Resources Great tools: hootsuite.com, crowdbooster.com, sproutsocial.com
31 Social Media Platform Building Michael Hyatt Blog, listing
32 Facebook Marketing Resources Amy Porterfield fbinfluence $97.00
33 Social Media Resources
34 Social Media Resources Gary Vaynerchuk If you re not putting out stories, you basically don t exist.
35 Thank You! Any questions?
For More Free Marketing Information, Tips & Advice, visit www.lgx.im
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