Develop Dealer Network

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1 Develop Dealer Network Improve Dealer Performance Manage Leads Optimise Marketing Develop Dealer Network ABOUT Facilitation Plan your network with the market area information including location of dealerships. Measure network performance against credible standards to determine effectiveness and identify improvement opportunities. We help you manage and improve performance and dealer operational efficiency. 1. Plan Dealer Network: >>Market Studies are the most thorough and detailed type of geo-marketing analysis available, and focus on main brand opportunity markets within a region (territory) periphery country. You can diagnose causes of poor dealer network performance; determine the proper number, location and type of facilities necessary to achieve dealer network objectives; measure performance of existing dealers; evaluate future market demand compared to current facility offerings; and help implement dealer network plans. Ratna Astitva Strategy Consulting uses its proprietary Dealer Network Analysis Mapping process, which is the proven methodology that leverages facts and statistics to help (OEM) manufacturers better design and manage their dealer network. >>Strategic framework Blueprints provide a network plan for all markets within a region of country and allow the brand to strategically identify areas that have a significant incremental opportunity. Use it when considering network changes on a national scale, such as a strategic consolidation or the introduction of a new product / model line. This geo-marketing solution is ideal in identifying the optimal configuration of dealers to deliver market share or sales volume, and can analyse a variety of best to worst case scenarios supporting hypothesis. >>Zoning is the global accepted practice in network planning engagement cocreating hypothesis with real-time modeling of business map that can help you optimise your market area network step-by-step. Use it to benchmark and analyse brand and dealer performance. With our analytical methodology embedded in the format, you can identify the optimal number and location of dealerships in any given market. The format includes mapping and reporting capabilities, plus advanced what if scenario planning, an indispensable tool for those who regularly execute market studies >>Marketics utilizes various statistical methods for estimating current to future new vehicle sales and potential pre-owned units across all geographic & market areas levels, from a local postal code to a national scale. It starts by providing a solid understanding of your sales volume forecasts at all levels to support your strategic decision making. Most importantly, our forecasts are built on an intelligent model that evolves with the input of new data, which is integrated with analytics tools to deliver market intelligence to your desktop in real-time.

2 2. Implement Network Plan >>Zoning is the expert business tool that analyses market performance to help maximise sales, profits, and market share. It includes advanced what if scenario planning tools in order to aid you with implementing your network plan. Performance reports, maps and charts deliver updated comparisons of your network against the competition, and network optimization tools help pinpoint opportunities. Network Plan Zoning includes useful advanced mapping and reporting capabilities to plan your network and evaluate changes that occur in the marketplace. >>Network Tracker is the monitoring tool that measures and tracks the transformation of the actual network to the blueprint, and in the process provides an eagle-eye view of network effectiveness. Reports can be set up to monitor and track registrations (*Data-availability), store plan implementations, and changes in competitive locations. It identifies areas of a network that may be over or under represented and analyses trends in dealer numbers for you and your competition at a national and local level. >>Tactical Network Tool is the what if management tool that creates and compares various scenarios. Reports can be set up to monitor registrations, POS(Brand) plan implementations, and changes in competitive locations. You can also update forecasts. The Tactical Network Tool helps you evaluate various configurations of your network so that you are better prepared to make the decisions that lead to top performance. >>Distressed Dealer Identification analyses dealer business management data and helps OEMs identify dealerships that are at risk of going out of business within the next year. Using this solution, proactive plans can be developed, and resources can be focused at strategic locations where they promise to make the greatest impact, minimizing loss of sales if a failure does occur and providing assistance to key dealer 3. Manage Dealer Network >>POS Net is the web-based, data capture and assessment solution that enables you to manage and measure brand standards compliance across your retail and service networks. It works by benchmarking dealer performance against measurement criteria regarding the facility and customer treatment. With five modules, you can record your facilities compliance with the spectrum of corporate standards programs. Modules include Dealer Profile Management, Checklist Management, Audit Planning & Execution, and Analysis & Report 4. Forecast Sales Numbers and Retail target (Optimal) >>Forecasting utilises various statistical methods for estimating future new vehicle sales across all geographic levels, from a local postal code to a national scale. It starts by providing a solid understanding of your sales volume forecasts at all levels to support your strategic decision making. Most importantly, our forecasts are built on an intelligent model that evolves with the input of new data, which is integrated with Ratna Astitva Strategy Consulting tools to deliver market intelligence to your dealer >>Target Setting helps you set reasonable sales targets for your dealer partners that meet your overall objectives. Our solution is customised to specific needs using a weighted combination of competitive market calculations and historical sales data to

3 reveal true potential for each dealer. By combining this with relevant business rules, you can derive the best combination of data elements to deliver equitable dealer targets across all participating sites in the network framework 5. Data Optimisation >>Data Analysis Techniques cleanse data prior to your analysis to assure reliable results. Poor answers from your studies usually are a result of poor initial data. One of our techniques helps you identify two types of distortions: those related to market share, such as abnormally high numbers for a particular model and area; and those related to volume, such as abnormally high sales volumes for several models in a particular area. >>DVLA parc and used vehicle transactions data is available through Ratna Astitva Strategy Consulting in the Markets of choice. Available at postal sector level, the DVLA parc data allows for accurate analysis of service and parts potential in local areas - invaluable for planning, objective-setting and performance management purposes. Information about the number and type of used vehicles changing hands is also available, which can be used in planning, used vehicle objective setting, and performance management of approved used vehicle dealer >>Forecasting utilises various statistical methods for estimating future new vehicle sales across all geographic levels, from a local postal code to a national scale. It starts by providing a solid understanding of your sales volume forecasts at all levels to support your strategic decision making. Most importantly, our forecasts are built on an intelligent model that evolves with the input of new data, which is integrated with Ratna Astitva Strategy Consulting tools to deliver market intelligence to your desktop. >>Dealer Census maintains a list of current dealership information for all car and light truck brands in the market area/region specific and highlights changes over time. It is compiled on a monthly basis and is the most reliable source of dealership statistics. The data comes from a variety of sources, including feeds from automotive manufacturers as well as phone and field verification. This report is designed with easy access to help streamline the tracking of automotive competitor locations/dealers and provide monthly insights in this ever-changing industry About Ratna Astitva Strategy Consulting retailscape in 2012, amalgamation of two business segments namely, rainlearning & rain212degreefahrenheit ; Ratna Astitva Strategy Consulting is a India region focus automotive retail (strategy) consulting firm that takes a scientific approach to facilitate automobile (OEM) & retail distribution (Dealers) companies identify where they should allocate resources in business segments to increase their market share ensuring healthy profitability in simple hygiene environment. With current business office in Bangalore City, India, Ratna Astitva Strategy Consulting serves its global clientele in the United Kingdom, Germany, Italy, France, China, Middle East and Japan. For more information on Ratna Astitva Strategy Consulting, visit

4 Develop Dealer Network Improve Dealer Performance Manage Leads Optimise Marketing Improve Dealer Performance ABOUT Accelerate vehicle sales and retail service sales performance, manage dealer financials, and optimise market reasoning. With high power analytics, reporting and management solutions, identify and capture market opportunity to drive profitability and keep your dealers ahead of the pack. Accelerate Vehicle Sales >>Manage and improve vehicle sales performance. Ratna Astitva Strategy Consulting; can help you improve market share by identifying opportunities to increase sales. Our solution helps move the needle on new and Pre- Owned Vehicle sales. Take advantage of Vehicle Reporting to identify and target opportunities by distilling registration, sales, demographic, target and objective information into meaningful, actionable reports. Improve aftersales: >>Manage and improve service and parts sales performance. Plan to boost dealer service sales with Service Smarts, the comprehensive performance management analytics tool that delivers customer-pay analysis and actionable insights that help dealers capture all available parts and service sales opportunities. With Service Smarts, you can compare and benchmark performance, assess strengths and weaknesses, and use customer mapping to create effective marketing campaigns. Manage Dealer financial: >>Raise profitability with a central management portal. Dealers and corporate field staff gain immediate access to intelligence that measures financial performance and identifies opportunities for dealership operating improvement. Using Business Management Intelligence, a web-based, interactive, analytical tool, you can fuel users with automotive financial data reporting, analysis, and forecasting and planning insights that focus dealers attention on OEM-specific key performance indicators required to make critical business decisions. Optimise Dealer Marketing: >>Manage and optimise dealer marketing performance. Ratna Astitva Strategy Consulting has the proven technology to deliver state-of-the-art; integrated dashboards and accompanying detail lead reports to access key metrics 24/7. Two solutions can help optimise performance at all levels corporate, field and dealer. Lead Management Analytics & Reporting identifies which customer management metrics are critical to improving close rates

5 and boosting sales, then ensures that everyone understands those metrics and can access the same information. Campaign Analytics & Reporting improves close rates and boosts sales by identifying key metrics for dealers, field staff, and corporate users.