SINCE 1880 MEDIA PACK SINCE 1880

Transcription

1 MEDIA PACK

2 Standing out in the performing arts industry The Stage is the only weekly publication for the performing arts industry and this, alongside our thriving website, makes The Stage the place to go for the latest in the performing arts. In publication for over 135 years, at The Stage we continue to serve our readers by providing them with news, information and careers advice they cannot find elsewhere so that they can get in and get on in entertainment. We are also the only paper that reviews performances from across the UK. This makes The Stage a must read for performers, audiences, backstage and creative teams alike as well as those with a keen interest in the performing arts. The Stage stands out because of our: l Expert writing contributions from authoritative writers and experienced contributors l Unparalleled Coverage breaking news alongside highly detailed articles, The Stage provides both the must-have information and the detail to keep readers fully informed l Voice for the industry we represent key issues in the industry including fair pay and diversity in the arts Advertising with The Stage means you gain from our brand positioning and will ensure you get the best return for your budget

3 Flexibility to reach your goals The Stage offers three main channels for you to reach our readers, each with its own benefits and opportunities. We will work with you to create a package that suits your needs and fits your budget. Online at thestage.co.uk One of the UK s leading entertainment websites, thestage.co.uk is updated throughout the day to deliver the latest news to a dedicated audience. thestage.co.uk has the largest reach of all The Stage channels. l Monthly visits * : 654,472 l Unique visitors per month * 468,470 l Page views per month * 1,139,692 In print The format where our readers are most engaged by having a tangible product in front of them. l 13,000+ print readership l Available in over 3000 stores across the country l Plus you ll be featured in The Stage Digital Edition available via the app for smartphone and tablet devices Via social media Get your message out very quickly to a large audience and receive an immediate response. l 108,000 Twitter followers l 43,000 Facebook likes l Bespoke Schools and Jobs channels on both Twitter and Facebook * Statistics taken from Google Analytics, November 2014

4 The Stage online readership is constantly growing and has increased dramatically over the last 3 years. Online per month we have: Extensive online readership 654, ,470 VISITS * UNIQUE VISITORS * 108,000 TWITTER FOLLOWERS 43,000 FACEBOOK FOLLOWERS 1,139,692 PAGE VIEWS * 390,574 MOBILE VISITORS * *Figures taken from Google Analytics, November , , DESKTOP VISITORS * 8SIGNED UP TO RECEIVE DAILY JOB ALERTS TOTAL DOWNLOADS OF THE STAGE JOB APP We are very discerning with our ad spend, but The Stage has worked closely with us, both to understand our needs and to ensure that every 1 we spend is maximised Director of External Relations, Arts Educational School

5 By placing your role on our industry leading website, in the newspaper or on social media, you can ensure that your job will be seen by a huge number of relevant applicants. Take advantage of our highly targeted, committed, quality readership and let us quote you for your next vacancy we pride ourselves on providing great service and value for money. Your role will also be featured in The Stage Jobs app (available on itunes). Recruitment From auditions and teaching positions to technical and backstage, The Stage is known as the marketplace for the widest variety of jobs in the entertainment industry and related sectors.

6 Recruitment A Recruitment package to suit your role Enhanced listing: Includes your logo, your role can be listed under multiple headings and there is an instant link through to your applications address Online listing rates 7 days: 525 per job 28 days: 750 per job Special offer When you place your recruitment advert in the paper you have the opportunity to list your job online (with exactly the same wording) at a discounted rate. 14 days enhanced = 25% of the cost of your paper advert. 28 days enhanced = 35% of the cost of your paper advert All additional job roles will be charged at 50 per role for 14 days, 100 per for 28 days. See all print rates on page 13. SPECIAL OFFER

7 Training Recent improvements to The Stage weekly newspaper, including a 5-page careers and training feature in every issue, mean that more than ever The Stage is the must-read publication for those aspiring to work in the performing arts. Plus The Stage online Training Database has recently relaunched and is a key resource for potential students searching for courses. 40% of our readership is between 15 and 24 years old 28% of our readership is between 25 and 34 years old Statistics taken from online registrations to thestage.co.uk This means that The Stage and thestage.co.uk are essential places to advertise your course as your potential students are already there.

8 Training There are three main options for listing your institution and course offerings: Online advertising Advertising on thestage.co.uk provides the largest audience and greatest exposure for your course. Print advertising Advertise adjacent to our advice features and scholarship announcements so that your message is in prime position for prospective students. The Stage Training database This comprehensive resource allows potential students to search the performing arts institutions and courses available in the UK make sure you are listed amongst them. The Stage Training Database is fully searchable; students can browse by type of qualification, course duration and course type. When you take a listing on the Training Database you provide: l Institution name, contact details and description l Course, titles, course description, location, qualifications and more l The relevant categories for your course l Direct links to your website This ensures that your course reaches potential students and increases traffic to your site whilst maintaining your marketing message.

9 The Stage Services Directory The Stage Services Directory offers a unique opportunity to increase prospects for your business. The Stage Directory is the place for small to medium sized businesses to showcase their services and products. Your listing will benefit from the high Google search ranking of The Stage, so that if your website does not usually appear highly in search results you won t miss out on prospects. Plus, as The Stage has a large volume of traffic from performing arts professionals you will reach a new and increased audience. Easy to use, with 30 categories ranging from sound and lighting to costume and accommodation, The Stage Services Directory is the place to go to find quality suppliers. Your listing includes l Your contact details l Your logo l 250 words describing your company l 20 photos Premium listing: only 160 for 12 months! Additionally, listing your business in The Stage Directory is hasslefree as the team will design your listing and create individual copy that represents what makes your business stand out.

10 Classified advertising Advertising opportunities to suit any budget! The Stage classified advertising is the cost effective way to ensure your product or service reaches an engaged audience of performing arts professionals. If you are looking for cost-effective advertising that delivers immediate exposure for your business, classified advertising is an inexpensive, yet effective, way of giving your business a boost. Our advertisement requirements need to be flexible enough for changes such as extra auditions dates and performances. The Stage newspaper offers us a direct way to speak with our core audiences and has been great at meeting our unique needs Hayley O Sullivan, National Youth Theatre

11 2015 special features and supplements Publication date Editorial features Publication date Service Directory features 15/01/2015 Technical 22/01/2015 Stage schools 05/02/2015 Move it/ perform 05/03/2015 Post graduate training 26/03/2015 Acting & drama courses 02/04/2015 Summer schools 23/04/2015 Dance training 30/04/2015 Working in theatre special 07/05/2015 Theatres trust special feature 21/05/2015 Musical theatre training 11/06/2015 Part time and weekend courses 09/07/2015 Alternative skills 30/07/2015 Edinburgh launch 13/08/2015 Producing special 17/09/2015 Dance training 24/09/2015 Training and working abroad 08/10/2015 Directing special 29/10/2015 How to choose your drama school 19/11/2015 Technical special 26/11/2015 Pantomime listings 17/12/2015 Cruising 23/4/15 Coaching and tuition 28/5/15 Sound and lighting 25/6/15 Rehearsal rooms 30/7/15 Agents 27/8/15 Sets, scenery, props 24/9/15 Clothing, costumes, wigs, make up 15/10/15 Financial services 22/10/15 Rehearsal rooms 26/11/15 Coaching and tuition 17/12/15 Charities and organisations

12 Digital specifications and rates On thestage.co.uk Top banner 728 x 90 Leaderboard 10cpm 970 x 90 Super leaderboard 10.50cpm 970 x 90 Pushdown (expandable) 10.50cpm Right hand bar 300 x 250 MPU (above the fold) 9cpm 300 x 600 Half Page 9.50cpm 160 x 600 Wide Skyscraper 9.50cpm 300 x 600 Sidekick (expandable) 9.50cpm Located on every page of thestage.co.uk, the top banner and the right hand bar give you real time exposure to your target audience. Top banner and bar positions can be booked to appear run-ofsite or alongside particular articles or sections. We recommend a minimum campaign of 62,000 impressions over a one-week period. Files must be supplied as png, jpg or gif and follow IAB standards. On Twitter With an image You can supply up to 113 characters of text including a link or means of contact and any hashtags (#) or Twitter handles (@---) that you would like included. The image you supply must be 1022 x 500 pixels and the file format must be jpg or png. Without an image You can supply up to 136 characters of text which must include a link or means of contact and any hashtags (#) or Twitter handles (@---) that you would like included. You can specify the time and day at which you would like your tweet to be sent. We will add our sponsored hashtag to all tweets (#sp) to follow IAB standards. Rates 3 tweets with images: tweets without images: 300 When booked in conjunction with other advertising save 83%!

13 Directory rates Training Directory rates Institution Listing Featured: 1,050 (3 courses, 3 categories per course) Standard: 650 (2 courses, 2 categories per course) Additional courses: 325 per course Categories: 50 for additional course categories Online Services Directory rates Premium ad 110 (1 year) Featured ad 160 (1 year) Featured ads deliver the highest levels of visibility across The Stage Directory. Including all the benefits associated with our Premium adverts, Featured ads also enjoy: l Exclusive exposure on the homepage l Additional visibility at the top of search results l Increased exposure alongside Standard adverts *All prices exclude VAT

14 Print specifications Copy specifications*: l Minimum type size: 7 point l Acceptable artwork file formats are: jpg, tiff, font embedded pdf or eps QUARTER PAGE 163 mm high x 122 mm across HALF PAGE VERTICAL 330mm high x 122mm across HALF PAGE HORIZONTAL 163 mm high x 248 mm across l Must be print quality 300 dpi For more information please contact Rebecca Dunning: [email protected] Direct dial: column 1 = 38 mm 2 = 80 mm 2 column 3 = 122mm 3 column 4 = 164 mm 5 = 206 mm 6 = 248 mm * Please ensure you supply your advertisement to the correct specification. The Stage cannot be held responsible for advertisements printed incorrectly or missed if supplied in an incorrect format or past the deadline.

15 Print rates Recruitment Mono Single column cm rate: Quarter page: 1,128 Half page: 2,256 Full page: 4,633 Full colour Single column cm rate Quarter page: 1,260 Half page: 2,520 Full page: 5, Display advertising Mono Single column cm rate: 15 Quarter page: Half page: 1,467 Full page: 2,970 Full colour Single column cm rate 18 Quarter page: 864 Half page: 1, Full page: 3,564 Classified advertising Minimum 2 week booking Single column cm rate: cm x 1col: cm x 1col: cm x 1col: Series discounts 3 pre-booked 10% discount 6 pre-booked 20% discount 13 pre-booked 35% discount There is no pushy salesman speak, but a genuine interest in your business, needs and how The Stage can support and build on our working relationship Steve Green, Fourth Monkey

16 Contact us We want to help you achieve your goals and are happy to work with you to find flexible solutions to fit your budget. Discuss your needs with the appropriate advertising specialist: Recruitment Advertising Ellie Burman Senior Sales Executive Direct dial: Training and Display Advertising Michael Maunsell Deputy Sales Manager Direct dial: Classified and Directory Advertising Neema Shah Senior Sales Executive Direct dial: General Enquiries Matt Thornton Head of Sales Direct dial: Placement/Technical Enquiries Rebecca Dunning Implementation Executive Direct dial: