MEDICAL TOURISM UNIVERSITY

Transcription

1 TM MEDICAL TOURISM UNIVERSITY BRANDING GLOBAL EXCELLENCE MEDICAL TOURISM MARKETING PROFESSIONAL Medical Tourism Association

2 ABOUT THE MEDICAL TOURISM ASSOCIATION The Medical Tourism Association is a global non-profit trade association for the international and domestic medical tourism and travel industries with a focus on delivering the best experience for the health and wellness seeker. The Medical Tourism Association works with healthcare providers, governments, healthcare clusters, hotels, travel agents, associations, insurance companies, employers and other buyers of healthcare in the development of medical tourism, international patient healthcare and hospitality initiatives- with a focus on promoting the highest level of quality healthcare to patients in a global environment. The Medical Tourism Association is a diverse international organization dedicated to the life cycle of healthcare and travel projects from inception to delivery. From the review of benchmarked results to the development of improvement mechanisms developed through proven customer experience techniques and measured outcomes, the Medical Tourism Association is the dedicated partner for businesses seeking to establish a greater global presence in the healthcare, wellness and tourism industries. In order to expand its outreach and accomplish its mission to Think Global, Act Local, the Professional and Facility Certification Programs were launched in Our professional and facility training and certification programs are industry developed and industry adaptable to address the needs of any region irrespective of the stage or level of development. These programs foster the tools to support international health and wellness program development which is premised upon best practices and sustainability. MTMP: MEDICAL TOURISM MARKETING PROFESSIONAL AND MTMS: MEDICAL TOURISM MARKETING SPECIALIST MTMP lasts for two years, and renewable for two year terms. MTMS holds three years of MTMP designation or three years of equivalent medical tourism experience. Designation requires five hours of continuing education annually. Participants must complete 10 hours of CE by end of second year to be eligible for recertification. LEARNING OBJECTIVES Strategic framework for assessing and implementing medical tourism marketing strategies Benchmarks to measure effectiveness of various marketing initiatives relative to stated business objectives Marketing methodologies word-of-mouth, B2B, healthcare consumer, news and advertising, research and analytics, online marketing, branding, and social media Real-life case studies BENEFITS B2B healthcare marketing strategy Online and digital healthcare marketing plan Influences on healthcare consumer decision making and buying processes Demonstrated knowledge and experience to patients, employers, and peers Recognized expertise, commitment to medical tourism and competitive advantage Enhanced career opportunities Access to a global partners CERTIFICATION PROCESS Participate in training workshop at annual World Medical Tourism & Global Healthcare Congress or workshops held at international sites, or take online course at medicaltourismcertfication.com Pass online exam 75 percent or above -- at medicaltourismcertificataion.com within 65 days of accessing first class module Complete five hours of continuing education annually. Participants must complete 10 hours of CE by end of second year to be eligible for recertification Recertify every two years CONTINUING EDUCATION PROCESS MTMP requires (1) credit in advanced study, (2) credits in intermediate study, and (2) credits in beginner study MTMS requires (2) two credits in advanced study and (3) three credits in intermediate study FEES $1,500 for two years of certification; $1,500 for recertification after second year $300 for five hours of online CE annually

3 COURSE 4 CONNECT AND BE HEARD: MAKE A DIFFERENCE IN HEALTH CARE WITH SOCIAL MEDIA COURSE 1 HEALTHCARE CONSUMER MARKETING A Harvard Business Review article stated that a 5% increase in customer loyalty results in a 25% (or more) increase in profits in service companies. Yet too many still think that marketing should focus primarily on attracting customers, which due to the high costs of advertising, promotion, and sales, is an expensive proposition. This session will address how to build customer loyalty, retention, and referral with the expectation that satisfied customers will do much of your selling and promotion for you. At the heart of this is the understanding that no service is perfect, every organization has customers who experience service-related problems, and that problem-solving is a key marketing skill that must be built into the marketing strategy. COURSE 2 BUSINESS TO BUSINESS MARKETING Why should health professionals care about social media? Kevin Pho, MD is a practicing board-certified internal medicine physician and a leader in health care social media since In his presentation, Dr. Pho will reflect on his social media journey, and share stories of how health professionals can use social media to teach patients, stay professional online, manage their online reputation, and make their voice heard. COURSE 5 THE ART AND SCIENCE OF OPTIMIZED WEBSITE MARKETING Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This workshop will guide you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Learn how to develop a successful healthcare business to business marketing strategy. Understand how to define the right business target market, how to approach those specific businesses in different global markets, and positioning and aligning your healthcare service to that market. Understand the importance of relationship marketing and development business relationships. This course will focus on business to business brand development and cover the different marketing activities and initiatives required in the B2B sector. COURSE 3 RESEARCH & ANALYTICS UNDERSTANDING HEALTHCARE CONSUMER INSIGHTS This course focuses on understanding the fundamentals of marketing research and using other research sources to develop marketing strategies and campaigns. Learn how to identify and define marketing opportunities based on research and analytics. Learn how to generate, refine and evaluate marketing initiatives, based on research and to improve the process. Gain customer insights and deliver meaningful business results. Discover the differences between consumer marketing research and business to business marketing research.

4 COURSE 9 MULTICULTURAL MARKETING COURSE 6 WORD OF MOUTH MARKETING STRATEGIES TO INCREASE AWARENESS AND REVENUE Ask anyone, What is the best form of advertising? Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn t it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income. John Cote reveals the techniques he uses to help his clients find more patients, follow up with them and generate more revenue in their business. How health professionals can communicate more effectively based on the diverse cultural framework of their patients and why not doing so, can alienate or cause misinformation within some groups. This session will explain how to target ethnically diverse groups using the right multicultural marketing tools, once those groups have been identified. The Medical Tourism Marketing Professional (MTMP) designation will give you the edge you need to compete in the competitive global marketplace. Enroll today to insure your success tomorrow. COURSE 7 SELLING TO THE C-SUITE: WHAT EVERY EXECUTIVE WANTS YOU TO KNOW ABOUT SUCCESSFULLY SELLING TO THE TOP It s the goal of every salesperson: getting access to senior client executives the C-Level decision makers responsible for approving top-dollar deals. In this session, the author of the book Selling to the C-Suite will share the secrets of how to land those career-making sales in the words of CEOs themselves. COURSE 8 MARKETING HEALTHCARE SERVICES TO EMPLOYERS: STRATEGIES & TACTICS This session will give attendees an overview of how healthcare organizations can market almost any service to employers and their workforce. The book covers occupational health, rehabilitation, wellness services, women s health, worker education, urgent care clinics and other ambulatory care services.

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